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Tim Cook Thinks Augmented Reality is a 'Huge' Idea Like Smartphones
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so, basically, not one clue again. OK, then.
Not seeing your "wisdom" will be just fine with me...
So Apple is going to release AR-kit at WWDC and there may be an set of ar enabled spectacles later on. But what are the use cases going to be? There are obviously many, but which ones does Apple think are going to be cash cows? Just by selling the core software and maybe some hardware, they're not going to pull another iphone. Not anymore.
Okay, designs them. Someone else fabricates them. The point is that they are proprietary, use less power, and are more powerful. Good look at performance tests. They are years ahead of the chips in other phones. And this is what is needed for a glasses based computer (i.e., AR).
His just a another Steve ballmer, killing innovation for profit growth, Ballmer was no celebrity and neither is Cook. Jobs was a Celebrity as he was an actual visionary in the industry.
"By the way, what have you done that's so great? Do you create anything, or just criticize others [sic] work and belittle their motivations?"
-Steve
Not sure your post was intended for me? I *think* we're saying the same things? Except the "most posters" on here part because it seems most posters on here are doing what you're saying in your second and third sentences IMO.
I can see augmented reality being implemented for utility purposes, e.g. in vehicles. Can't see anyone using it casually like with Google Glass.
There are lots of usecases in professional life, not that many in private life. Imagine logistics for instance. A worker wearing AR glasses could save a lot of time by no longer needing a label scanner, freeing a hand and scanning the goods with his glasses instead. Or in retail, you could do away with barcode scanners. The cashier just has to look at your trolley and what's inside.
Probably good advice to listen to Tim. Despite all the MacRumors complaints (constantly since he took over from Steve Jobs) Mac and iPhone revenues are at an all time high. The company is more than twice as big as when Jobs left us. Jobs new what he was doing putting Cook in charge. I haven't always agreed but Apple's success is proof of his capabilities.
The Mac is still important to Apple, but they're cleaning house. The MacBook Pros are the stars and I believe an iMac update is on its way for the shrinking desktop market. Despite all the whining, the fact is that more and more of the professional market is catered for by "mid-specced" machines. An i7 and 16GB of RAM serves just about everyone. I know forum members are falling over themselves to prove their pragmatism in asking for larger batteries and more power, but the market does not bear this out. People "wow" at thinness, sleekness, new colours, the touch bar... people do not wow for ports when more of their peripherals are going wireless, battery life when they spend the day outside of meetings plugged in, and more power when their computers haven't felt slow in years. You can feel however you want, but the math does not agree. MacBooks accommodate entry level buyers, and MacBook Pros and iMacs (maybe) accommodate 99% of the rest. Time to say goodbye to the Mac Pro and the Mac mini. Both are wastes of time.
We've heard a lot about the failure of the Watch, and I'm sure it hasn't been the success Apple hoped, but 80% of the smart watch profits (by some estimates) and being second only to Rolex in watch sales overall is not a bad showing.
Obviously everything isn't roses. TV needs something, but it's unclear what that is or if it's achievable. I'd say content and Apple would do well to create or buy exclusives. Particularly if networks don't play nice. Maybe. iPads could use a jolt and it's unclear what this is, but I'd suspect the answer lies in software. Not a simple answer though.
The Apple drumbeat for AR is getting louder and they are uniquely well positioned to own the market. Headsets are too bulky? Apple knows how to miniaturize and make beautiful hardware. Lack of content? Apple has developer relationships and partnerships with media companies. People need to try it? Apple has retail stores. Too pricey? Apple is a premium company and customers expect it. Much remains unanswered but they clearly have a bunch of the puzzle pieces. Social is their Achilles heel, so it'll be interesting to see how they go about that on AR.
I happen to agree that AR is a major upcoming computing platform. It will do everything VR can do plus more, so it's a no brainer.
The Mac is still important to Apple, but they're cleaning house. The MacBook Pros are the stars and I believe an iMac update is on its way for the shrinking desktop market. Despite all the whining, the fact is that more and more of the professional market is catered for by "mid-specced" machines. An i7 and 16GB of RAM serves just about everyone. I know forum members are falling over themselves to prove their pragmatism in asking for larger batteries and more power, but the market does not bear this out. People "wow" at thinness, sleekness, new colours, the touch bar... people do not wow for ports when more of their peripherals are going wireless, battery life when they spend the day outside of meetings plugged in, and more power when their computers haven't felt slow in years. You can feel however you want, but the math does not agree. MacBooks accommodate entry level buyers, and MacBook Pros and iMacs (maybe) accommodate 99% of the rest. Time to say goodbye to the Mac Pro and the Mac mini. Both are wastes of time.
We've heard a lot about the failure of the Watch, and I'm sure it hasn't been the success Apple hoped, but 80% of the smart watch profits (by some estimates) and being second only to Rolex in watch sales overall is not a bad showing.
Obviously everything isn't roses. TV needs something, but it's unclear what that is or if it's achievable. I'd say content and Apple would do well to create or buy exclusives. Particularly if networks don't play nice. Maybe. iPads could use a jolt and it's unclear what this is, but I'd suspect the answer lies in software. Not a simple answer though.
The Apple drumbeat for AR is getting louder and they are uniquely well positioned to own the market. Headsets are too bulky? Apple knows how to miniaturize and make beautiful hardware. Lack of content? Apple has developer relationships and partnerships with media companies. People need to try it? Apple has retail stores. Too pricey? Apple is a premium company and customers expect it. Much remains unanswered but they clearly have a bunch of the puzzle pieces. Social is their Achilles heel, so it'll be interesting to see how they go about that on AR.
I happen to agree that AR is a major upcoming computing platform. It will do everything VR can do plus more, so it's a no brainer.
Yeah, 16GB ought to be enough for everybody. Why would you need to work with high-resolution media anyway?
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Tim Cook is NOT above criticism. Fortunately, for me, I am NOT the only critic, as an apple user for over 30 years, I, like many others, do NOT like the direction Tim Cook is taking Apple. His only motivation seems to be to the shareholder NOT the customer. I would hate to live in your world Ryan, where it is frowned upon that a customer "DARE' criticise the company that he loved and invested heavily in for many years.
Apple tv needs to go head to head in the console market with sony, ms, etc.
They need more powerful hw for that.
Mix a ps4 with built in or add-on amazon alexa assistent tech and you' ll have a winner.
Game development on other ios platforms will definately benefit from a powerfull apple console.
For tv content, i would steer away from an apple tv service, let third party handle that for now.
You'll notice the "just about" qualifier. What percentage of computer users do you reckon are working with high resolution media?
Not funding unprofitable crap was Jobs first step going into Apple (and hiring Cook was one of the first thing he did...), so you are really going for Irony here.
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He kind of hints there are... Apple doesn't hype actual products until the tech is ready (not a moment earlier) and they're ready to release. The Iphone, Ipod, Ipad, Apple Watch were not the first in their market.
Apple's augmented reality is still just a phrase and not a product or service, and there is no timeline for when it will be available. VR exists now on other systems. It may be good, bad or buggy but you can try it yourself and decide. Don't keep telling us how useful Augmented Reality is-show us. Right now it's nothing but vapor ware.
Most people don't work on high resolution media; if you want that you're covered with a few bucks more.
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VR is mostly a failing business right now from a profits point of view (and even revenue).
Apple won't show you until they got a product; if you want companies experimenting on you with half baked crap, go to Google or Microsoft.
Then until Apple has a product to show us they should quit talking about it. Talking about a product you are releasing soon makes sense. Talking about one for years, and saying it's better than what your competitors are already doing while not having a demo, or a release date or even vague product specs, and only the most general descriptions of how customers can use it is grandstanding and dishonest.
And wasn't Google Glasses also an augmented reality device? What is Apple going to do that is better/different than Google? Can't/won't tell? Then quit hyping it until you can. You know, use the famous Apple silence until you have an official product announcement.
so here is how I see it. I am not sure what market will buy this.
People who wear glasses, need to wear glasses. Will I be taking off my coke bottle lens' to go AR...and not see a damn thing beyond a few feet (I am near sighted...badly). Probably not. gather many like me. Even better...I think its an annoyance I have to change out my current glasses.
I also use prescription sunglasses. If carrying an extra pairs of glasses sucks now....I am thinking a 3 rd pair carried will be even more fun. is that 2 pairs of glasses in cases in your pocket or are you a mutant with 2 male organs happy to see me a bad joke that comes to mind.
Some people used to wear glasses. They spent money on eye surgery....to not wear glasses. Will they rush back to the headgear they ran away from in droves? thinking no. I will put contacts users here too.
then we have the healthy eye people. Who tend to say man...I am so glad I don't need to wear glasses.
People who wear glasses, need to wear glasses. Will I be taking off my coke bottle lens' to go AR...and not see a damn thing beyond a few feet (I am near sighted...badly). Probably not. gather many like me. Even better...I think its an annoyance I have to change out my current glasses.
I also use prescription sunglasses. If carrying an extra pairs of glasses sucks now....I am thinking a 3 rd pair carried will be even more fun. is that 2 pairs of glasses in cases in your pocket or are you a mutant with 2 male organs happy to see me a bad joke that comes to mind.
Some people used to wear glasses. They spent money on eye surgery....to not wear glasses. Will they rush back to the headgear they ran away from in droves? thinking no. I will put contacts users here too.
then we have the healthy eye people. Who tend to say man...I am so glad I don't need to wear glasses.