Tim Cook to Apple Employees in New Video: 'At Apple, We Do the Right Thing'

[bdkennedy1]

Part leaks come from factories in China. Apple employees wouldn't have access to those parts. Apple can't hold Chinese factories accountable for part leaks like they would in the U.S. because China doesn't have the same laws we have.

The Mac Pro is assembled in the U.S. and nothing from that was leaked.

 

[fedecape]

Video is private. Can't watch it

 

[troop231]

Video is private. Can't watch it

Yeah that stinks Hopefully they either remove it from the article or re-upload it to YouTube if someone has a copy of it.

 

[AppleWarMachine]

Apple Employee's......you have been warned

 

[bpcookson]

This kinda thing is standard practice for any large company. It's just a matter of how they implement it. It's pretty cool that Mr. Cook delivers the message himself.

 

[kdarling]

I work at a large corporation and we have to watch a video like this and answer some related questions once a year. Its likely this is par for the course at Apple as well.

Exactly.

As many posters noted, this is quite commonplace in large corporations.

You can read Apple's latest Business Conduct Policy here (PDF).

If anything, the real story is that an employee leaked the video. Which is usually against a company's confidentiality policy. In other words, the video didn't work.

(Insert obligatory comment that this wouldn't have happened with Steve Jobs around. Somebody's head would've rolled. But perhaps one still will.)

 

[Renzatic]

(Insert obligatory comment that this wouldn't have happened with Steve Jobs around. Somebody's head would've rolled. But perhaps one still will.)

Well, that's kinda true. If there is one thing ole Jobs was undeniably better at than Cook, it would be screaming at people.

I always got the impression that Jobs ran Apple as a cross between a hippie commune and a 60's British boarding school. Everyone there probably wanted to keep him in the "everything is magical" mood more often than "HOW CAN YOU HAVE ANY PUDDING IF YOU DON'T EAT YOUR MEAT".

 

[Giuly]

Business Conduct Policy

No access to the AppleWeb, too many concatenated characters anyways.

 

[Count Blah]

So no one spoke up when the plan to put 1Gig or RAM in the iPad air was revealed?

 

[lamina]

Anyone have a mirror? The video is private.

 

[OLDCODGER]

Resistance is futile.

 

[jclo]

Down already- Video says "private"

When I went to watch the video it said it was private. What gives?

Video is private. Can't watch it

Yeah that stinks Hopefully they either remove it from the article or re-upload it to YouTube if someone has a copy of it.

Anyone have a mirror? The video is private.

Sorry guys, looks like the video was taken down. I've updated the article -- I haven't seen a mirror of the original unfortunately.

 

[srenker]

It's a checklist item required for the financial audit. Yawn.

 

[thedeejay]

Most people wanted to do the right thing for Steve, but they don't have the same loyalty to Tim.

You're just making up crap. There were tons of leaks even during Steve's time. You can't control those. Inevitable.

 

[dumastudetto]

I'm so proud of Tim Cook for continuing Apple's legacy for ethics, standards, and opportunity for all employees. It's one of the big reasons why all of us who buy Apple products do so with pride and carry the logo as a badge of honor.

 

[MacLC]

Tim Cook wants to "Do the Right Thing"? How about starting with a Haswell Mac Mini!

 

[petsounds]

The people that are leaking stuff are the people who don't "do the right thing" as a matter of course in their life, and this won't change their behavior. But it's good to see Tim calling this out. I get the feeling he's a "walk softly but carry a big stick" kinda guy.

 

[spicynujac]

Does this policy also apply to Apple employees cooperating with the NSA to spy on its users?

 

[Born Again]

Yes, we do the right thing...

Didn't think the first shot at Dr King would come this quick.

this is absolutely going to hit back at apple

really bringing up Martin Luther King into this?!

Disgraceful

 

[aristotle]

The people that are leaking stuff are the people who don't "do the right thing" as a matter of course in their life, and this won't change their behavior. But it's good to see Tim calling this out. I get the feeling he's a "walk softly but carry a big stick" kinda guy.

Agreed. I like reading "rumours" like anybody but posting internal emails goes beyond the pale. The leaker should do they right thing and resign. I try hard to never speak of specifics about my work with anyone outside of work.

 

[charlituna]

It may have been a reminder not to leak internal emails to the press.

Which was immediately leaked to MacRumors.

Yep, the irony of it

 

[flat five]

really bringing up Martin Luther King into this?!

Disgraceful

or just funny/ironic.

mlk's message is to stand up against the type of behavior being exhibited here (blindly obey the boss).. he talked about doing the right thing for humanity.. not doing the right thing for a corporation..
they're polar opposites.

 

[KeepCalmPeople]

Hey Apple, how about doing the right thing and paying corporate taxes? How about bringing some of your overseas wealth back stateside? What you do may be legal, but it sure ain't ethical...

 

[9000]

It's definitely a secrecy issue. The Mac Pro has been the first complete product surprise since the iPhone v1.

Maybe because the Mac Pro doesn't require special parts to be made ahead of time in China. But I don't know about the first iPhone, nor did I follow rumors back then.

----------

iPad too. The iPad didn't leak. iPhone didn't leak. Mac Pro didn't leak.

The iPad did leak, but they thought it would be called "iSlate". That was about the time I first started looking at MacRumors, and I remember hearing about the iSlate all the time.

----------

this is absolutely going to hit back at apple

really bringing up Martin Luther King into this?!

Disgraceful

"Do the right thing" is a generic phrase. It's a coincidence.

 

[flat five]

"Do the right thing" is a generic phrase. It's a coincidence.

ha. but "Martin Luther King Jr." is not a generic phrase and it's not a coincidence.