Watching the video on the new macbook design, for me, was the first push to give Jonathan Ive his own 'aura'. I always knew that he was the head designer behind a bunch of things (maybe not head designer, I'm not actually sure what his title was, but his name was always mentioned with the design and construction of products) but I think the video did an excellent job of letting him talk (passionately) about what he's created and why we should care just as much as he does.Not yet, but what you see here is a carefully planned strategy by Apple to begin giving people like Cook and Ive and Schiller their own RDF. Watch, the "mystique" will grow around them (and this is a good thing)
The other problem with the Mini is that people want it to be something that it isn't... but I guess that could be said about every product that Apple releasesNothing, it's a great machine.
What's not so great is the way Apple has neglected one of it's greatest computers and let it languish without any updates in ages. It's insane what Apple HASN'T done with the Mini