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macOS has had some serious momentum recently, I would lean super hard on that by getting big game studios to release for macOS and further drop the price to macs to lure windows users over.

Second I would further expand enterprise reach and features, again propagating macOS further and further.

Third I would make all professional apple tools available on iPad and Vision Pro, such as Xcode. More pointedly allow macOS apps to be easily ported to vision pro and ipad. Especially since the AVP is supposed to be a spatial computer, so let me do computer work on it.
 
1- Re-enter the networking space. Deliver Ubiquiti-level robustness with Apple-level ease of setup/use.
2- Enhance focus on automotive systems, specifically CarPlay. Make it compelling enough to entice GM to reverse its decision to exclude it.
3- Divorce product supply chains from China completely. As China becomes the dominant world power politically, economically, and militarily, Apple’s brilliant IP, especially regarding security, should not be easily available to this regime, nor so easily to its allies.
 
1. Attention on the customer not shareholder, and so take the dividends and reinvest like they used when Jobs ran the show.
2. Return to product designs, things are looking rather stale.
3. Promote developers and stop buying out successful publishers like pixelmator.
4. Innovate
 
I believe my first and most important (in my opinion) strategic decision would get me fired on the spot, and they would not even give me time to present 3 strategic decisions.
😂
 
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