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macOS has had some serious momentum recently, I would lean super hard on that by getting big game studios to release for macOS and further drop the price to macs to lure windows users over.

Second I would further expand enterprise reach and features, again propagating macOS further and further.

Third I would make all professional apple tools available on iPad and Vision Pro, such as Xcode. More pointedly allow macOS apps to be easily ported to vision pro and ipad. Especially since the AVP is supposed to be a spatial computer, so let me do computer work on it.
 
1- Re-enter the networking space. Deliver Ubiquiti-level robustness with Apple-level ease of setup/use.
2- Enhance focus on automotive systems, specifically CarPlay. Make it compelling enough to entice GM to reverse its decision to exclude it.
3- Divorce product supply chains from China completely. As China becomes the dominant world power politically, economically, and militarily, Apple’s brilliant IP, especially regarding security, should not be easily available to this regime, nor so easily to its allies.
 
1. Attention on the customer not shareholder, and so take the dividends and reinvest like they used when Jobs ran the show.
2. Return to product designs, things are looking rather stale.
3. Promote developers and stop buying out successful publishers like pixelmator.
4. Innovate
 
1. Hire Tim as an operations consultant
2. Announce a temporary closure of the EU app store as we evaluate how to conform to EU regulations while avoiding additional fines
3. Raise prices worldwide an additional amount to spread costs over larger volume to cover tariffs on US imports
 
Nice try Tim! But here you go:

1. Clean-up every lineup, far too confusing regardless of age.
2. Move away from forced annual cycles for hardware and software.
3. Be faster to implement valid customer feedback as it pertains to hardware and features.
4. Find another source for AI/assistant as Siri is basically done.
5. Create a concept lineup with expensive products that basically serve as customers bank rolling R&D.
 
What would be your first three strategic decisions?

  • Establish partnerships with Sega and Sony to turn iOS/MacOS into a first class gaming platform.
    • Sony: has no handheld hardware; Sega exited the hardware business years ago. Co-develop software and peripherals for the iphone/ipad to position it as a portable playstation. Sega has a heap of IP they're sitting on, from Sonic to the Phantasy Star and Shining series of RPGs that are ripe for a reboot/update.
    • Not only will this give people less excuse to not buy into the mac platform, it will also keep Apple at the forefront of 3d development as developers writing real, high performance apps will be able to feed back the real world results/requirements for future development of the platform. Right now apple has a bunch of fancy tech that's just used for dinky little toy apps on the app store.
  • Establish an enterprise apps team to both develop and assist third parties with getting mac software into big businesses and assist their transition from legacy on-prem apps to mobile/cloud apps. Apple have shied away from enterprise but seriously, with a little effort they'd clean up. People are crying out to get away from Windows and they love their personal devices (typically iphones/ipads/etc.).

I think that's sufficient for now, will keep the third decision in the back pocket.
 
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Restructure Apple leadership with a product designer at the top, reinstall start-up culture, get all the best people on board, give them freedom to create products they would actually want to use and let them come up with a conceptual ground-up new line of products that will replace all existing hardware in the coming years (note to self think of a great working title), plan a new universal operating system, take the reduction of environmental impact further, make further cultural changes to design long lasting hardware that users can repair and tweak, wide availably of parts and support, single model products, wide compatibility, rethink pricing of hardware and services, close some Apple Stores, cut Beats, Vision and the Pro MaXxx branding, and get someone to replace the corporate-issued iPad with and actual computer.

Now let me think of what to do on day two.
 
1. Streamline product matrix back to consumer/pro and laptop, desktop, all in one.
2. Streamline product line to include only products that enhance the experience of the devices
3. Biannual OS releases, alternating. iOS (iPadOS, WatchOS)one year, macOS (TVOS, VPOS) the next, with corresponding hardware releases.

Matrix.png
 
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1. I would consolidate my power and make it impossible for me to be deposed

2. I would round up dissidents and have them "removed"

3. I would set up a strict regime where my word is law and there is no escape from my will - for I AM THE SUPREME LEADER OF THE UNIVERSE!!


Oh wait - that's my strategy for something else..
 
What would be your first three strategic decisions?
1. Just like in Leopard (10.5), 0 New Features. Get the software 'debugged'. macOS, iOS etc. are down in really bugged forms. Stop this crap of releasing products with features that are really half baked, on a yearly basis. We don't need a new macOS, or a new MacBook every year. Rather make every release better, that they can sustain for a slightly longer time
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2. Get Forstall, Fadell, Jony, Imran etc. back (sounds Balkanized I know, but still) and make a way out in making them work together, cause they were more visionary rather than the current ones that are really managerial. De-complicate the line up (like eliminate Studio from Mac, they're bringing the Air in for iPhone, and so on. Basically, unnecessary things in products). Simplify it. For example, I prefer keeping a single iPhone, (no Pro, no Air, no base). I can probably tolerate an iPhone and iPhone Plus (which shouldn't be worlds apart except the obvious size difference)
3. Diversify the revenue source. Too dependent on Services


(Just my opinion, I know something could be wrong over here)
 
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Nice try Tim! But here you go:

1. Clean-up every lineup, far too confusing regardless of age.
2. Move away from forced annual cycles for hardware and software.
3. Be faster to implement valid customer feedback as it pertains to hardware and features.
4. Find another source for AI/assistant as Siri is basically done.
5. Create a concept lineup with expensive products that basically serve as customers bank rolling R&D.
Apart from your first point I agree.
The only lineup I don’t understand is iPad. MacBooks make sense, iPhones make somewhat sense, although I’d drop the regular phone because it’s basically a SE tier compared to the average new Android.
Apple Watch is fine, although the SE is almost too bad a deal.
iMac needs more models actually.
Desktop Macs are fine I think.
AirPods are almost fine, if there wasn’t an ANC-less model.
There should be more displays.
There should be Routers and Printers too but that’s a different story.
 
Restructure Apple leadership with a product designer at the top, reinstall start-up culture, get all the best people on board, give them freedom to create products they would actually want to use and let them come up with a conceptual ground-up new line of products that will replace all existing hardware in the coming years (note to self think of a great working title), plan a new universal operating system, take the reduction of environmental impact further, make further cultural changes to design long lasting hardware that users can repair and tweak, wide availably of parts and support, single model products, wide compatibility, rethink pricing of hardware and services, close some Apple Stores, cut Beats, Vision and the Pro MaXxx branding, and get someone to replace the corporate-issued iPad with and actual computer.

Now let me think of what to do on day two.
Cut Beats? Why? It’s a little profit on the side while you can actually real world test some concepts and technologies. The current sports buds are water resistant, something AirPods haven’t „achieved“ yet, for example.
 
these are excellent replies, things could be worse though.
i'm just happy or perhaps surprised some CEOidiot had not incorporated
our OS like Sequoia, Monterey etc. into the online wager system via an app,
were a Parton or an outsider bettor can place a wager if that
"Pages" app file airdrops during an execution properly,
or a safari iCloud tab launched form an iPad to a MacBook Air m1 8GB Verizon wifi in a thunderstorm brewing outside,
or if ones  computer wakes up at 5:45Am as programed.
or if Music plays an entire Led Zeppelin album without a hitch, pause, eruption or bass boom.

seems to me everything else is being regulated or "changed from right to wrong"
for someone else's advantage, while others are making too much money off that, las does sport betting online.

anyways..... keep dreaming, you future CEs!
 
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