1- Re-enter the networking space. Deliver Ubiquiti-level robustness with Apple-level ease of setup/use.
2- Enhance focus on automotive systems, specifically CarPlay. Make it compelling enough to entice GM to reverse its decision to exclude it.
3- Divorce product supply chains from China completely. As China becomes the dominant world power politically, economically, and militarily, Apple’s brilliant IP, especially regarding security, should not be easily available to this regime, nor so easily to its allies.