Apple car is the first thing I'd make.
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Tim retires and you replace him as CEO
- Thread starter Jeeve Stubbs
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Beats is great but they can continue indepently, doesn't fit my idea of focus. In fact, why not let them make all accessories while they're at it, they're already making cases and cables.
1. Develop the Mac Pippin Gaming System: Handheld, Console and wireless VR headset.
2. Buy Steam and unlock Linux gaming on the Pippin
3. Buy Meta and kill it.
'Don't ask me how, get it done workerbees!'
Oh and stop with this AI nonsense. Steve didn't need AI and so nobody else should want it.
I have spoken.
1. Read the letter that Tim Cook left behind for his successor.
2. Review the Golden Parachute clause and severance terms in my contract with my personal accountant and lawyer to make sure they're ironclad.
3. Prepare a letter for my successor.
2. Review the Golden Parachute clause and severance terms in my contract with my personal accountant and lawyer to make sure they're ironclad.
3. Prepare a letter for my successor.
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1, Buy Bloomberg and fire Mark Gurman
2. Buy MacRumors.com and suspend (for life)
2a. all those who said Apple doesn't innovate anymore
2b. all those who said TC should retire (or be fired)
2c. Make all the true fanboys moderators
Then do what @Saturn007 suggests in post #33
2. Buy MacRumors.com and suspend (for life)
2a. all those who said Apple doesn't innovate anymore
2b. all those who said TC should retire (or be fired)
2c. Make all the true fanboys moderators
Then do what @Saturn007 suggests in post #33
this list is so close to what i would do, that it makes no sense for me to repeat it again in my own words. thank you.
so, i will list the next three things i would do:
4 buy controlling interest in a company with satellite communications capability
5 merge with Anthropic and make sure it stays (phil)anthropic, used for the good of everyone
Anthropic cleaning up its act now (paying for training its systems on material it didn't purchase the rights for), would be a precursor to apple merging with it. just today, it so happens, Anthropic agreed to pay 1.1 B for this
6 create a new, separate division within apple that would focus solely on Health Care, combining the fields of Wearables, Home Pod, Home Robotics, Home Sensor devices, medical technology and analysis, and make it automatic, easy, and inexpensive for primary care physicians to access this information, easily increasing life-span by a decade or more through earlier detection and treatment. apple's OS for this should become the de facto standard for inter-operable device medical information sharing, much like Microsoft did for the business platform
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1. Reposition the bug tracker as a thing to read, learn from and act upon, rather than its current state of being a bucket of stuff that's systematically ignored.
2 and 3. To be confirmed.
2 and 3. To be confirmed.
- Require all employees to memorize these things that Guy Kawasaki learned from Steve Jobs.
- Either start treating the Mac Pro as valued product or dump it. I don't know which way I would go without information I currently don't have but if the Mac Pro is going to continue to be sold things need to change.
- Encourage the shareholders to vote out the board of directors because if the board put me in charge of Apple they are clearly all nuts. 😀
I’m with you there, my Beats Fit Pro’s have provided me with nearly 3 years of solid use, whilst running, hiking and travelling. They still look new, they don’t miss a beat (sorry) and have never fallen out!
Wish the ‘Airpod’ range could say that.
I agree with numbers one and two but number three makes no sense because raising prices reduces volume it does not provide a larger volume.
1. Repair relations with the developer community and third parties. Better channels of communication, improved tools and resources to support of their needs. Better documentation. Open up private APIs wherever possible. A pledge to stop sherlocking features. More categories of user-definable defaults.
2. Get ahead of world government demands to open up platforms to competition. Realise the direction regulation is going and make reasonable accommodations instead of constant legal battles. Engage in competition by offering better terms and better platforms.
3. Improve product offerings. One pencil that works with all iPads and iPhones. Fairer pricing for extra RAM and storage upgrades. Decent colour options for all Pro hardware. Long past time to increase base iCloud storage from 5GB (or at the very least exclude backups from the count). Have a better plan for the future of CarPlay Ultra, HomePod and Vision Pro or kill them off. Spin off the TV and movie vanity business.
2. Get ahead of world government demands to open up platforms to competition. Realise the direction regulation is going and make reasonable accommodations instead of constant legal battles. Engage in competition by offering better terms and better platforms.
3. Improve product offerings. One pencil that works with all iPads and iPhones. Fairer pricing for extra RAM and storage upgrades. Decent colour options for all Pro hardware. Long past time to increase base iCloud storage from 5GB (or at the very least exclude backups from the count). Have a better plan for the future of CarPlay Ultra, HomePod and Vision Pro or kill them off. Spin off the TV and movie vanity business.
Apple could spread the tariff cost over all products sold worldwide, the greater volume would make the price hike is smaller in the US, thus limiting the impact on demand in the US.
1- Restart the car project up
2- Restart the TV project up
3- Invest into training and education in the United States far more
2- Restart the TV project up
3- Invest into training and education in the United States far more
1. ‘Let go' the “crack marketing team"
techsparked.com
This is in addition to the generic word choices for software features. For examples:
support.apple.com
That is, the combination of parental control and device usage info.
But (reasonably) also:
support.apple.com
support.apple.com
support.apple.com
support.apple.com
Of course, there are plenty more, and possibly better examples, those just came to mind.
2. As a few other members stated, move to an every two or three year feature release schedule rather than annually, for hardware and software. Apple does this with some hardware lineups already anyway.
3.
Speaking of South Park… "Simpsons did it!” err “Rump did it!"
Why Apple Product Names Are Confusing—and How to Fix Them 🍎 - TechSparked.com
Apple's current naming scheme for its hardware products can be complex and confusing for consumers. This complexity may affect purchasing decisions and brand perception. A simpler, year-based naming system could provide clarity and ease of reference, streamline upgrade cycles, and enhance...
techsparked.com
This is in addition to the generic word choices for software features. For examples:
Use Screen Time on your iPhone or iPad - Apple Support
With Screen Time, you can access real-time reports showing much much time you spend on your device.
But (reasonably) also:
How to check battery usage on your iPhone or iPad - Apple Support
Learn how to check the amount of battery used by each app on your iPhone or iPad.
View Battery Usage History on a Mac laptop
Check your Mac’s battery level, energy usage, and screen on usage.
Use StandBy to view information at a distance while iPhone is charging
Display your favorite photos, clock, Live Activities, and more while your iPhone is charging.
Track your sleep on Apple Watch and use Sleep on iPhone - Apple Support
Create personalized sleep schedules to help meet your sleep goals and improve your overall health.
Of course, there are plenty more, and possibly better examples, those just came to mind.
2. As a few other members stated, move to an every two or three year feature release schedule rather than annually, for hardware and software. Apple does this with some hardware lineups already anyway.
3.
Classic South Park.
Speaking of South Park… "Simpsons did it!” err “Rump did it!"
I second this. Remember the good old days when software updates came out only when needed?
If you pine for the good old days, just stay on one macOS release for 2 years and install only the security updates - nobody is forcing you to install the new macOS version immediately on release.
I think annual cycles are better personally as it enables the company to keep ahead of the competition on the hardware side and respond more quickly to requirements on the software side. Nobody's R&D department stays still and more frequent smaller incremental updates are less risky than saving up all the changes for multiple years before pushing them out.
Working in enterprise IT with change management, I've often previously seen the result of trying to push too much change in one go.
If things go sideways, its harder to untangle and resolve.
After I regained consciousness from passing out due to shock, about the only thing different I’d do would be to treat the developer community much better. Provide for better feedback about app reviews, provide for a better appeal process. Provide more transparency and certainty and consistency to app reviews.
1. Fire the entire marketing department. They’ve done nothing of note recently and keep pulling hare-brained campaigns. Get them to reframe the human story behind Apple products with things like how many lives are saved by the Apple Watch and so on. Crucially I would make a heavy-handed play to grab the narrative back from AI hype. ‘Made by a Human with a Mac’ doesn’t just become a slogan but the ethos behind the whole company.
2. Get a contextual, on-device Siri out the door even if it means 16gb RAM iPhones then bin any other AI plays in favour of a hands-off licensing of 3rd party models. If I can get $20bn off Google for being the default search provider I’m sure I can get the same off OpenAI to make GPT the default too. Alongside this remind the tech press that Apple never built a search engine to rival Google; they built spotlight instead. Apple don’t need to build an LLM to rival OpenAI.
3. Bring back Jon Rubinstein and get him to perform a top-down review of all product lines. Every product line should have a consumer and professional model and that’s it. We’re at a point where the Air moniker doesn’t mean much at all. I’d bin the entire brand together with the ‘budget’ lines and just keep the older models around at cheaper prices.
2. Get a contextual, on-device Siri out the door even if it means 16gb RAM iPhones then bin any other AI plays in favour of a hands-off licensing of 3rd party models. If I can get $20bn off Google for being the default search provider I’m sure I can get the same off OpenAI to make GPT the default too. Alongside this remind the tech press that Apple never built a search engine to rival Google; they built spotlight instead. Apple don’t need to build an LLM to rival OpenAI.
3. Bring back Jon Rubinstein and get him to perform a top-down review of all product lines. Every product line should have a consumer and professional model and that’s it. We’re at a point where the Air moniker doesn’t mean much at all. I’d bin the entire brand together with the ‘budget’ lines and just keep the older models around at cheaper prices.
