Plus, they usually have the cash, so what do they care?that's an interesting take, I am warming to it. My view would be that old people are well, too old (and a lot of them are too depressed too sadly) to talk back, organize etc, and no one is out to make money out of promoting their gay-ness, jewish-ness, american-ness, whatever-ness and their interests as a group. .
But from a marketing standpoint, this article is about TWC, not the iPad exactly. I'm therefore a little surprised at the obvious demographic limitation presented. If it were selling iPads, it would make more sense.