Timothée Chalamet Wants to Star on Apple TV+ in New Ad for Streaming Service

[zubikov]

Good job Apple!

Keep burning cash on marketing spend, banking on short term celeb-related revenue pops; instead of pouring capital into AI and software like your patient, prudent competitors have been doing for years. That'll get the job done!

 

[GuruZac]

Don't know anything about him, but he was fantastic as Paul 'Muad'Dib' Atreides in the new Dune. Absolutely mind blowing movie and soundtrack.

 

[NYCValkyrie]

These ads aren't working for me. I think actually these ads highlight what's wrong with Apple TV. They think they can just throw money and, get big names, and win. That's literally the Microsoft strategy of the Ballmer days and if failed incredibly. Sure there's a few good shows on Apple TV (I liked Severance, Tehran, Foundation) but I can count them with one hand. Compare this to the vast library of content on Netflix, HBO, Amazon, Disney.... Instead of paying all of these actors, they should buy better quality content, or sports. I mean if they bought the digital rights to the Super Bowl then we're taking.

What do you mean? You're saying you can find more content on services that have been around for 10, 20 30, or in HBO's case - 50 years, Disney at 87 years - over one that's been producing for 3??? Well tickle me surprised.

Buying out a library means inheriting a bunch of contracts you didn't negotiate and then having to raise prices for the cost of acquisition. Better to buy the rights and develop the project. It's not for everyone but you don't have to pay for it if you don't want to. HBO/HBO Max is great. Tons of programming - unless it's one of the ones they've recently pulled so that they can claim it on insurance as a loss and save $$ on the royalties.

 

[deebinem]

Good job Apple!

Keep burning cash on marketing spend, banking on short term celeb-related revenue pops;

I'm pretty sure this is how they built their war chest back in the iPod days?

 

[triton100]

They said he doesn't audition for any roles because of his families industry connections. Kinda unfair when Oscar winners like Viola Davis and even Beyonce still have to audition. The only exception I can understand for this is Leonardo Dicaprio.

wow i wonder if that's hearsay or really true. In all fairness even if it is true, the studio and director will know they have a guaranteed audience and box office draw with him in it, and he is a very very good actor, so yes, if they can secure him as a name in their movie I'm sure he probably wouldn't and maybe shouldn't be expected to audition.

 

[triton100]

Apple TV+ is absolutely embarrassingly bad. Apple has no idea how to do services it’s just sad really.

huh? apple tv has triple A content on the whole

 

[ApplesAreSweet&Sour]

These ads aren't working for me. I think actually these ads highlight what's wrong with Apple TV. They think they can just throw money and, get big names, and win. That's literally the Microsoft strategy of the Ballmer days and if failed incredibly. Sure there's a few good shows on Apple TV (I liked Severance, Tehran, Foundation) but I can count them with one hand. Compare this to the vast library of content on Netflix, HBO, Amazon, Disney.... Instead of paying all of these actors, they should buy better quality content, or sports. I mean if they bought the digital rights to the Super Bowl then we're taking.

To me, Apple TV+ seems more like a huge "cultural" marketing campaign, a not-so-obvious but still powerful way to get viewers to associate Apple with "good taste" by conveying great taste in movies, actors, directors, documentarians, musicians, etc.

Making every kind of content for every taste might work for Netflix and similar services. But not if you're trying to build/maintain a distinctive brand identity, like Apple is.

Ultimately, Apple just doesn't own the rights to all those evergreen IPs, like Star Wars, LOTR, recent blockbusters, etc. It's better off creating its own, new IPs.

 

[dasmb]

But people didn’t watch “Dune” for the pretty actors. We watched it for the story.

I mean, *I* watched it for the actors, it's a movie. I already knew the story, I read it when I was 14.

I don't necessarily care that the actors were stars, but I did care that they looked like they belonged and made their characters memorable.

 

[FriendlyMackle]

Apple has chosen not to play the content library game because all the major content holders are already building their own services, competing for attention and giving them plenty of pricing leverage over Netflix or Prime. There's a reason Netflix is far and away the most expensive of the group, and why Prime's back catalog looks like a VHS $1 bin.

By not playing that game, Apple can offer a more attractive price point and focus on building a bank of new content. The service doesn't have to compete with Netflix, HBO or Disney -- just with their new content, and I'd say on the whole they're doing well. Most new series are losers (this has always been true on all networks), the trick is to take chances and pick up more hits than the competition.

Then, give it time. A hit like Ted Lasso will be something that people will want to look back on for the rest of their lives, and Apple will be there to charge them $7.

Prime back catalog = VHS $1 bin! That is a PERFECT summation of the quality (or lack thereof) in Amazon’s video catalog. SO. MUCH. CRAP.

 

[FriendlyMackle]

The lack of a 'watchlist' function kills AppleTV for me. Up-next doesn't cut it.

I haven’t found it to be a problem. Honestly the library is small enough that simply adding to ‘to watch’ works for me. Then all of the shows are viewable in the section on screen. How is that not a watchlist, other than by name?

 

[FriendlyMackle]

They said he doesn't audition for any roles because of his families industry connections. Kinda unfair when Oscar winners like Viola Davis and even Beyonce still have to audition. The only exception I can understand for this is Leonardo Dicaprio.

I don’t know whether any of that is true…I mean, Beyonce, certainly should have to audition for parts: she’s a SINGER, not an actress. I wouldn’t expect her to be able to act (well) in a film or tv series. As to Viola Davis—pretty sure that even Benedict Cumberbatch, Chris Evans, Luke Hemsworth, and the like have to audition for roles! Why do you think Viola should just be given roles without an audition?

Re Chalamet, I’ve never heard that he doesn’t auditiion, and frankly, I don’t believe it. Even the famous nepo-babies of Hollywood royalty Kurt Russell, Goldie Hawn, Ethan Hawke, Uma Thurman and the like have had to audition for their roles.

 

[MallardDuck]

What do you mean? You're saying you can find more content on services that have been around for 10, 20 30, or in HBO's case - 50 years, Disney at 87 years - over one that's been producing for 3??? Well tickle me surprised.

Buying out a library means inheriting a bunch of contracts you didn't negotiate and then having to raise prices for the cost of acquisition. Better to buy the rights and develop the project. It's not for everyone but you don't have to pay for it if you don't want to. HBO/HBO Max is great. Tons of programming - unless it's one of the ones they've recently pulled so that they can claim it on insurance as a loss and save $$ on the royalties.

With Apple's pile of cash, buying a movie studio with their back catalog would be a far better investment than pursuing sports streaming.

 

[Neko1500]

Apple’s Society's obsession with celebrity is one of the absolute worst things about Apple.

Ftfy.

 

[jimbobb24]

I don't believe this video. No way someone was awake at the end of Coda.

 

[jwdsail]

Re: the ad?

I'm obviously not the target audience for this ad.

The last time I renewed AppleTV+, I binged the most recent For All Mankind and Foundation episodes.

And, I found myself wishing they'd get more Amazing Stories episodes to make the rest of the month feel worth having paid for.

An ad that would get me excited, would be promoting new episodes of the series I've mentioned.. This?

I have no idea what this ad is trying to say.

I have no idea who it's trying to say it to.

But, I'm sure that it will grab someone's attention and that it may convince them to subscribe or renew? Just not me.



Re: AppleTV+ library?

As I said, there's three shows that have grabbed me so far. So, AppleTV+ remains a renew for a month and binge and cancel service for me, just like HBO, STARZ, The 'Cock, and The 'Mount.

Currently, there's exactly the same amount new content that I'm interested in on all of them. (I'll wait until I can binge more Picard then check out 1923 on The 'Mount.)

So, AppleTV isn't doing *that* bad.

It looks like I'll have to keep The 'Cock most of the year in '23 to watch IMSA races... grumble.. But, that's just going to make me even more selective about when I renew all the other services, if at all?

I think Apple would make more money off of me letting me buy the seasons on BR?

 

[jimbobb24]

They said he doesn't audition for any roles because of his families industry connections. Kinda unfair when Oscar winners like Viola Davis and even Beyonce still have to audition. The only exception I can understand for this is Leonardo Dicaprio.

Life is fair? Many big names dont audition. People design whole projects around them. Denzel Washington probably has tons of roles thrown at him without auditioning. Beyonce tries to act? I didnt even know. Viola Davis is a national treasure.

 

[Mr. Dee]

I don’t know whether any of that is true…I mean, Beyonce, certainly should have to audition for parts: she’s a SINGER, not an actress. I wouldn’t expect her to be able to act (well) in a film or tv series. As to Viola Davis—pretty sure that even Benedict Cumberbatch, Chris Evans, Luke Hemsworth, and the like have to audition for roles! Why do you think Viola should just be given roles without an audition?

Re Chalamet, I’ve never heard that he doesn’t auditiion, and frankly, I don’t believe it. Even the famous nepo-babies of Hollywood royalty Kurt Russell, Goldie Hawn, Ethan Hawke, Uma Thurman and the like have had to audition for their roles.

What part of my post says Beyonce and Viola should not audition? Also, Beyonce was acting when this guy was still a fetus. There are many artist who are good at both craft. So, not because you are a singer means you don't have any acting talent:

Barbara Streisand
Judy Garland
Bing Crosby
Janet Jackson
Jennifer Lopez
Jennifer Hudson
Jamie Foxx

 

[Mr. Dee]

Life is fair? Many big names dont audition. People design whole projects around them. Denzel Washington probably has tons of roles thrown at him without auditioning. Beyonce tries to act? I didnt even know. Viola Davis is a national treasure.

So, you are comparing an industry titan, Denzel Washington with someone who probably has only been nominated for a Nickelodeon award? When he creates a body of work that goes pass 50 years then you will have a valid point. Next thing you will say he is the next Sidney Poitier. 🙄

 

[DeepIn2U]

They said he doesn't audition for any roles because of his families industry connections. Kinda unfair when Oscar winners like Viola Davis and even Beyonce still have to audition. The only exception I can understand for this is Leonardo Dicaprio.

Hmm. I hadn't known that.

But he's a VERY good actor.

Its not like Nicholas Cage was in the beginning of his career whom blew chunks and took over 20yrs to be good at at least 1 movie (Nephew of Francis Ford Coppola). Also, Michael Douglas is a great actor with his late father being a movie producer had skills. Some can jump on screen and do a great job, were others DO need to audition.

I mean I don't see Beyonce having great acting skills yet, unless her marriage to Jay-Z was always an act, lol. /s
We've already seen what happens when a singer (pop) jumps into a movie and how TERRIBLE their acting is, Madonna, and never gets any better. Well, there is also Jennifer Lopez ... took her I think 3 movies in where one she was well suited for - The Cell.

Rappers tend to do a LOT better in acting than Pop singers, cause their entire personality is a act or at least outside of their hood, the recording studio or their home city. Well just about everyone after LL Cool J. : 2Pac (I sincerely doubt he was acting in any role he did), Mos Def (Yasiin Bey) Hitchhiker's Guide to The Galaxy), etc.

I'm curious what Zendaya started having just a single name so young?

 

[DeepIn2U]

Apple’s obsession with celebrity is one of the absolute worst things about Apple.

Lol ... it isn't new at all.

Apple's been at this since The Think Different campaign.

 

[jimbobb24]

Don't know anything about him, but he was fantastic as Paul 'Muad'Dib' Atreides in the new Dune. Absolutely mind blowing movie and soundtrack.

I thought he is way too small and weak for the role - but his acting is so great and his presence is so great he made up for it. He crushed it. Zendaye not so much. Painful on screen in that role.

 

[jimbobb24]

So, you are comparing an industry titan, Denzel Washington with someone who probably has only been nominated for a Nickelodeon award? When he creates a body of work that goes pass 50 years then you will have a valid point. Next thing you will say he is the next Sidney Poitier. 🙄

I was just saying it happens for some people. Thats the only point of comparison that I made.

I think he already won some awards for his role in the King movie.

 

[Neko1500]

I don’t know whether any of that is true…I mean, Beyonce, certainly should have to audition for parts: she’s a SINGER, not an actress. I wouldn’t expect her to be able to act (well) in a film or tv series. As to Viola Davis—pretty sure that even Benedict Cumberbatch, Chris Evans, Luke Hemsworth, and the like have to audition for roles! Why do you think Viola should just be given roles without an audition?

Re Chalamet, I’ve never heard that he doesn’t auditiion, and frankly, I don’t believe it. Even the famous nepo-babies of Hollywood royalty Kurt Russell, Goldie Hawn, Ethan Hawke, Uma Thurman and the like have had to audition for their roles.

After a certain point, once an actor reach a certain threshhold of industry esteem (different for every actor but all A-listers), they become what's called "offer only." Meaning they no longer audition. The thinking behind it is "you know me, you know my work, if you want me, make an offer." Reasons for this are debated but it's a combination of practicality and ego. Re: Timothee, my guess is he's offer. But big name directors will likely still want him to audition.

Film is the director's medium, and he/she/they can do [basically] whatever they wants, meaning if they want everyone on their dream call-sheet to audition, and Beyonce and Uma Therman and Leo are on that imaginary call sheet, Bey and Uma and Leo are going to have to audition. And if it's a major director or a special part they really want to play, they're going to be happy to get into a room with director X and work through the material to see if it's a fit. They'll also do chemistry reads, where actors later in the casting process are paired up and they will do a scene (or four), to see how their on-screen chemistry is. Or isn't.

 

[CapitalIdea]

With Apple's pile of cash, buying a movie studio with their back catalog would be a far better investment than pursuing sports streaming.

Oh look, yet another person who thinks they know better than Apple what Apple should do with Apple’s money, yet mysteriously does not actually run Apple (nor any other successful business, I suspect). Remember when everyone said they should buy Disney? And then Netflix? And then Activision? Give it a rest.

 

[macduke]

LOL imagine caring about what big actor is in a movie? Can’t even remember a time when that was a primary consideration for me!

…

Hmmm…

Maybe when I was a teen and Sarah Michelle Gellar was in a movie. But that was for………other reasons.