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I mean, *I* watched it for the actors, it's a movie. I already knew the story, I read it when I was 14.

I don't necessarily care that the actors were stars, but I did care that they looked like they belonged and made their characters memorable.
Exactly!!! Those of us who are science fiction fans, or maybe even just over 30, already know the story—the books, and the several previous movies and mini-series made over the years. I’ve seen them all, and I think that this latest Denis Vileneuve production is a classic. Extremely well-done, well-edited (unlike the last big-screen Dune film so many years ago, though I still loved it!), well-acted, and well-cast. I thought that everyone in this production looked right for the role. It’s true, it’s hard to let go of Kyle MacLachlan as the face of Mua’Dib, but I think that for a new generation, Chalamet was a very good choice for the role.
 
I’m currently watching Foundation. It’s good, but so different from the Isaac Asimov novels it took me some time to get into the story. I’ll check out CODA. Thanks for the suggestions.
Honestly, I read the novels so many decades ago…that I don’t remember how they’re different. LOL. I mean, they’re adaptations of some dense semi-alternate-far-future-universe-histories, not easy to adapt at ALL. I’m just to glad they were adapted! And beautiful to look at. That said, I have only watched part of season one. Trying to love it, but not sure that I do yet.
 
To me, Apple TV+ seems more like a huge "cultural" marketing campaign, a not-so-obvious but still powerful way to get viewers to associate Apple with "good taste" by conveying great taste in movies, actors, directors, documentarians, musicians, etc.

Making every kind of content for every taste might work for Netflix and similar services. But not if you're trying to build/maintain a distinctive brand identity, like Apple is.

Ultimately, Apple just doesn't own the rights to all those evergreen IPs, like Star Wars, LOTR, recent blockbusters, etc. It's better off creating its own, new IPs.
On this point, though these ads fail as well -- they're just too cringe.
 
Instead Apple bought Beats HAHAHAHAH.

I remember Tim on Late Night trying to explain Peek and Pop. It was a man barely knowing how to explain 2 of their most embarrassingly stupid features they’ve ever built.

Randoms would be a lot better at Apple in a lot of cases.

And yet Peek & Pop still exists today on app icons just not using 3D Touch.

Also Beats was THE best noticeable purchase that improved the companies products since:

Beats line of products sound profiles have improved significantly.

Allowed Apple to creat AirPods and AirPod Pro’s lineups,

Improve MBP speakers resulting in the 14” & 16” speakers.

Allowed for HomePod mini to be better sounding small speakers than anything from Amazon or Google.

Better speakers on iPhones since purchase.

Oh and gave them a head start on streaming music industry making them the 2 largest by membership or content.

Leading streaming industry for creating larger HiRes music content at launch and still overall.

So yeah ridicule Apple’s purchase of Beats. Armchair jokes.
 
With Apple's pile of cash, buying a movie studio with their back catalog would be a far better investment than pursuing sports streaming.
Why buy a studio and have to deal with all that baggage when you have the time and money to build one the way you want?
 
I haven’t watched it yet! Very curious about it. Seems extremely creepy. Waiting for it to hit streaming (has it yet?).

Yeah, it's very creepy and grotesque. But also haunting and beautiful. Recommended if you like that kind of stuff! Not sure about streaming - I saw it at the cinema.
 
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Apple’s obsession with celebrity is one of the absolute worst things about Apple.
They can afford well known actors, they get them, they brag about it, what's wrong with that? Is it Apple to be obsessed or are they just following the rules of the game while fighting with competitors like freakin' Disney?
Also, they've won Best Picture with a movie with no major star, and the first Apple thing that comes to my mind is Jason Sudeikis, who wasn't exactly the most famous SNL star before Ted Lasso.
It's just a marketing strategy, and I frankly don't see how having well know and often great actors may change their content for worse.
 
I saw the ad on TV yesterday while watching football. I have no idea who this guy is.
 
Apple’s obsession with celebrity is one of the absolute worst things about Apple.
I genuinely believe that Apple's "obsession with celebrity" comes from Tim Cook personally wanting to befriend such celebrities.

Why else would he spend ~$1billion on Reece Witherspoon's company?
 
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