I'm impressed with the concept and the execution. It's the utility that doesn't move me. My wife and I already have two iPod Touches, and at least 4 iPod Nanos just gathering dust in a drawer. When I look in my crystal ball, I see an old Apple Watch in a $80 case gathering dust in the same drawer. Yeah, a tiny phone (with the GPS watch) might be nice for athletic endeavors, but I already have a 2020 iPhone SE for that, and it's just fine. Fits sideways in a cycling jersey pocket, and doesn't fall out when hitting a bump.