I don't get it, not one bit. I have an Apple Watch series 3. It is nice for what it is, but as others have mentioned it is an investment in technology that will go obsolete. These are not watches you will hand down to your kids or grandkids, they will end up in landfills as worthless junk. They do some neat things and Apple knows how to sell, the fact that people pay the crazy prices for Hermes or Edition versions, plus the watch bands just shows how strong Apple's marketing is. The materials the watches are made of don't matter, you won't have the watch for long before you need to upgrade to get the latest releases that let you know how many hair follicles you have left. Mine was a gift, if I was to spend this kind of money on a watch it would be an actual watch that will never get software updates or be obsolete.