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I think the parts you mentioned as missteps are common as there is no company that is perfect and nobody here so far that I have read has stated that Apple hasn't made a single mistake. Overall Apple has offered a great deal more to the tech industry than any other tech competitor. Much of other company's output of products continue to be half-baked such as Windows on ARM and the Windows Store. Samsung's foldable nonsense is very half-baked. Your list of missteps was fair but there's not a single company on earth without scandal. With that being said there is some trolling going on with others who hate Apple and can't seem to stop saying it. 😂

Who hates Apple? I see a lot of trolling from people who think Apple is God’s gift to the world, and are very, very senstive to any criticism Tim Crock gets, as well as Apple’s subtle slide.
 
Only one death? Better ask the Florida banker who ended up killing people with his autopilot Tesla about that.
Ok not to get too far off topic here, but autopilot is a driver assistance system. It requires the driver’s hands to be on the wheel at all times and to take evasive action if necessary. If you’re referring to this incident:
Then the driver’s hands were off the wheel for 8 seconds before the crash.
I'm not immersed in the Apple Culture like some of y'all, but have liked (did like?) many of their products over the last four years.

Accomplishments During TC's Tenure
  • Apple Watch - Arguably the best smart watch ever
  • M1 Processor - In a world long-dominated by Intel
  • iPhone SE (2020) - Finally, an affordable iPhone!
  • Apple TV - IME the best streamer on the market, bar none
  • Apple Pay - No longer use it, but it was great while I did
  • Apple Card - Same as above
Missteps
  • The Great Battery Scandal - engendered distrust in Apple
  • Failing to put iTunes out of its, and our, misery
  • On-Device CSAM scanning
Mixed
  • AirPods - Just "ok" in my book (fitment issues)
  • Lightning connector - really wish they'd waited for USB 3
I like iTunes (though it could use a little debugging), and I fully support the CSAM scanning. The battery thing was bad though.
 
Ok not to get too far off topic here, but autopilot is a driver assistance system. It requires the driver’s hands to be on the wheel at all times and to take evasive action if necessary. If you’re referring to this incident:
Then the driver’s hands were off the wheel for 8 seconds before the crash.

I like iTunes (though it could use a little debugging), and I fully support the CSAM scanning. The battery thing was bad though.

Nope. I’m talking about the Florida Tesla driver who killed a young girl, and put another kid in the hospital, when he was letting the Tesla do the driving for him, while he was making phone calls, and he dropped his phone on the floor and was bending down to look for it, and failed to see that the Tesla was plowing straight into a parked car. He was making airline reservations for travel to a funeral, and he and the Tesla ended up causing another funeral. So let’s see, we are up to three deaths including the 15 year old in San Diego, caused by Tesla autopilot and drivers using it, against your claim of only one. And then there are the other accidents Tesla Autopilot has been involved in.


More Tesla autopilot deaths reported in this article, so now more than three:

 
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Re: The Apple Watch:
Just imagine what'd had happen if they were leaders in that field not followers.
By all accounts the Apple Watch remains over-all the best smart watch on the market. And, believe me, I've been looking.

Why do you no longer use ApplePay?
Because I am slowly divorcing myself from the Apple ecosystem. It was... ha!... low-hanging fruit.

I think the parts you mentioned as missteps are common as there is no company that is perfect ...
Of course. But missteps they were. Just tryin' to keep it real :)
 
Re: The Apple Watch:

By all accounts the Apple Watch remains over-all the best smart watch on the market. And, believe me, I've been looking.


Because I am slowly divorcing myself from the Apple ecosystem. It was... ha!... low-hanging fruit.


Of course. But missteps they were. Just tryin' to keep it real :)

ApplePay is actually one of the good things that has come out under Cook. I use it all. the. time.
 
Of course. But missteps they were. Just tryin' to keep it real :)
Yep and MS Vista, Windows 8, Samsung's exploding phones and washer/driers and T-mobile's security breach are all missteps. My point was earlier when "missteps" are pointed out all companies need to be included otherwise it just comes across as Apple being the only company with missteps.
 
tim-cook-fastco.jpg
what's up with that over the top portrait photo? I can imagine the photographer got a woody doing this over-the-top lighting and making Tim get in this fakey, 'aspirational' pose.

When the 'art' draws that much attention to itself, it's just a vanity project by the artist.
 
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Apple seems to be making more moves to services than products. There’s very little to no innovation between their watches, headphones, speakers, etc. from competitors. Great innovation behind their silicone for sure, but would be cool to see them launch just one more thing we can’t live without that we didn’t know we needed.
 
My point was earlier when "missteps" are pointed out all companies need to be included ...
Uhm... We're talking about the pros and cons of Tim Cook's time at Apple's helm.

By your logic I should have listed all the accomplishments and so-on of all companies, too. That would have made for an awfully long post and required a God-awful amount of time and effort to type
lol.gif
 
Uhm... We're talking about the pros and cons of Tim Cook's time at Apple's helm.
Well then you're being off topic to the news article. The article is celebrating TC being with Apple for 10 years as the CEO. Not the cons about Apple. Just keeping it real. 😉
 
Another achievement I think goes largely under recognised.


From one of the comments.
Cook’s biggest contribution to Apple, in my opinion, is to make this company an operations powerhouse and the benchmark for any large product manufacturer in the world. Remember the days when you had to line up in front of Apple Stores or wake up at ungodly hours of the night to preorder and then pray the order goes through? And that was when Apple was shipping a fraction of the devices it does today. Those days are gone and to do that at the scale of a 2 trillion dollar corporation is a remarkable achievement.

And I couldn’t agree more.
 
While I do not like the guy, and this CSAM thing is making me plan my migration from Apple products I would have to say so far so good. After Jobs death no one imagined any one can carry Apple, but Tim Cook did fine for the most part and this M1 thing is like the golden trophy in Cook's career and I would equal it to past innovations created under Steve Jobs, a guy who knows more than I do should explain if the M1 is really Apple greatest technical achievement. I still say OpenStep turned into Mac OS X was a great one too.

Money wise its more than flourishing, its bursting
hardware wise I would say equal
Software wise I would say it fell in usability, ease of use, trust, and privacy


Apple turned into what it was fighting against.

indeed
 
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On this day ten years ago, Steve Jobs resigned as CEO of the company he built and officially named Tim Cook as Apple's new head. Two months later, Steve Jobs passed away and the future of Apple lay solely on the shoulders of Tim Cook.

tim-cook-fastco.jpg

Tim Cook took over Apple at a turbulent time when Jobs was battling pancreatic cancer and the company's future seemed uncertain. Questions were widespread after Tim Cook took over, including whether Cook would continue in the footsteps of Jobs or create a new vision for the future of Apple.

A day after he became CEO, Cook sent a letter to Apple employees, promising that despite Jobs no longer being at the helm, Apple "is not going to change."

The first device that launched with Tim Cook as CEO was the iPhone 4S in 2011, which was announced one day before Jobs' death. Jobs had overseen the development of the device, but it was the first iPhone that had launched under Tim Cook.

iphone_5_lightning.jpg

The first iPhone to have been fully developed under Tim Cook was the iPhone 5 in 2012. The iPhone 5 represented a major turning point in the iPhone's history, as it was the first time since the iPhone 4 in 2010 that the device got a significant redesign. The iPhone 5 featured an all-new thin design and was the first iPhone with a larger display.

cook-one-more-thing-apple-watch.png

Two years later, the Apple Watch was announced as Cook's first "One more thing" product announcement, a phrase that Jobs had pioneered and used only to signify major revolutionary products. The Apple Watch was not only the first completely new product from Apple in the post-Jobs era; it was also the first new product for Apple under Cook.

Cook's second "One more thing" reveal would arrive in 2017, the year that marked the tenth anniversary of the first iPhone. For this special occasion, Apple announced the iPhone X, featuring the biggest redesign to the iPhone in its history.

iphone-x-front-back.jpg

In the years that followed, Apple under Cook would release new products and services, and would go on to become the world's first trillion-dollar company. Looking forward, Cook has said he doesn't expect to remain Apple's CEO for the next ten years, but his influence on the company is surely not done just yet.

Article Link: Today Marks 10 Years Since Tim Cook Became Apple's CEO
what's he looking at in the photo? It must be quite fascinating.
 
It's been 10 years of unwarranted criticism, Steve Jobs nostalgia, and battering of the word "innovation" (I'm not even sure if anyone knows what that means anymore). The numbers do not lie, Apple is still at the very top and leading its competitors. That doesn't just happen because people remember the hard work and dedication of Steve Jobs. 2021Q2 has Apple at 53% market share with Samsung being the next best at 26%. It's time to stop the charades. Cook has been doing an excellent job.

Yeah, if your scale of success is money and market share. Facebook stock 3x its price in like the past 3 years and they own like 80% of social media. Dominos pizza stock has been like 10X over the past 8 years.

The thing is that Apple stands for more than an excel sheet and sales and revenue. Its not IBM or Dell. People like and believe in Apple for a different reason. When Apple was in a dire state in 1996, those who believed in Apple continued to buy their expensive product to keep it floating. Even piracy sites banned hosting and downloading Apple's software to keep the company alive. When Jobs introduced the iMac they went and bought it. Because they believed in something bigger than " Revenue - Costs = Profit" . That was Microsoft with something nearing 90% market share.
 
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The first iPhone to have been fully developed under Tim Cook was the iPhone 5 in 2012.
Wait, didn't the court documents reveal that Apple under Jobs already had discussions about larger iPhones? And I bet even during the iPhone 4/4S, Apple would've had prototypes for the 5 or maybe even the 6. These things aren't just conjured in overnight.

The only thing that seems to be genuinely coming purely from Cook was maybe just the Apple Watch.
 
The thing is that Apple stands for more than an excel sheet and sales and revenue. Its not IBM or Dell. People like and believe in Apple for a different reason. When Apple was in a dire state in 1996, those who believed in Apple continued to buy their expensive product to keep it floating. Even piracy sites banned hosting and downloading Apple's software to keep the company alive. When Jobs introduced the iMac they went and bought it. Because they believed in something bigger than " Revenue - Costs = Profit" . That was Microsoft with something nearing 90% market share.

It's a company, not a religion.

Apple doesn't operate as a charity, and people don't treat it as a charity case. People didn't buy their products to keep Apple afloat, Apple stayed afloat because people bought their products. Jobs introduced the iMac because he knew Profit=Revenue-Costs and he desperately needed profits to survive-- people bought it not because they believed in something bigger, but because it offered an experience people wanted.
 
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It's a company, not a religion.

Apple doesn't operate as a charity, and people don't treat it as a charity case. People didn't buy their products to keep Apple afloat, Apple stayed afloat because people bought their products. Jobs introduced the iMac because he knew Profit=Revenue-Costs and he desperately needed profits to survive-- people bought it not because they believed in something bigger, but because it offered an experience people wanted.
Yes, but bigger =\= better company.

Just like if you’re biggest person at the salad bar, doesn’t make you the healthiest.
 
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