Trademarks for 'AirPod Case,' 'Iris Engine,' 'Touch Bar,' and More Hint at Future Apple Products

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 6, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Trademark lawyer Brian Conroy today shared the culmination of months of intensive research on Apple trademarks, giving us some solid insight into what the company might be working on based on its trademark filings around the world.

    First and foremost, Conroy has tracked down a trademark filing for the iPhone 7, seemingly confirming the "iPhone 7" name just ahead of tomorrow's event. The larger version of the iPhone, the "iPhone 7 Plus" is also mentioned in a separate filing, confirming that name as well.

    [​IMG]

    Conroy has also found a trademark filing that confirms the "AirPods" trademark has been registered by Apple. MacRumors first discovered the AirPods trademark late last year and linked it to a lawyer associated with Apple, but Apple was careful to use a shell company for trademark registration. While there was little doubt the AirPods trademark belonged to Apple, there is now no question.


    Alongside the AirPods, which are said to be wireless Bluetooth earbuds, Apple also appears to have trademarked the name "AirPod Case," which is in line with rumors suggesting the AirPods will come with a battery case that is aimed at charging them on the go to increase battery life. The AirPods are rumored to feature four hours of battery life sans case and they could be announced at tomorrow's event along with updated Beats headphones.

    Conroy has also found trademark filings for future Apple products that include "Apple Iris Engine," "Apple Iris Image Engine," "Apple Smart Button," and "Apple Touch Bar," which he plans to cover in greater detail in later posts. Apple is rumored to be working on iris recognition capabilities for the 2017 iPhone, and "Apple Touch Bar" could potentially refer to the touch panel that's built into the next-generation MacBook Pro, rumored to be coming this October. Apple Smart Button is less clear, but could potentially refer to the new touch-based flush Home button coming in the iPhone 7.

    Software-based filings have also been discovered, including "Apple Swift Labs," "Apple Progress Card," "Apple Breathe," "Apple Smart View," "Apple Rich Links," "iBooks Storytime," "Control Strip," and many other trademarks for known iOS 10 features. macOS Sierra trademarks that hint at alternate names Apple might have used for the operating system have also been discovered and will be shared later.

    Article Link: Trademarks for 'AirPod Case,' 'Iris Engine,' 'Touch Bar,' and More Hint at Future Apple Products
     
  2. smacrumon macrumors 68030

    smacrumon

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  3. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    If only people would remember that Apple trademarks countless terms that they never end up using. Just because they've trademarked a term does not mean it'll be part of a product at any point in time.
     
  4. BootsWalking macrumors 6502a

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    "Raise to Wake" - trademarked by Apple but invented by Motorola. Kind like the mouse and PARC.
     
  5. Sirious macrumors 65816

    Sirious

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  6. LordQ Suspended

    LordQ

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    I can't believe I get hyped with trademarks. Bring on Touch Bar and Iris Engine!
     
  7. MrGimper macrumors 603

    MrGimper

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  8. scrap104 macrumors regular

    scrap104

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    Planet of the Apps - the App Store replacement.
     
  9. kcirtap00 macrumors regular

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    But...but it's right there in the picture.
     
  10. Waxhead138 macrumors 6502

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    Figured out how I'm going to make my billions. I'm going to buy the English language and lease each word out. Thanks that is all. ;).
     
  11. ILuvEggplant Suspended

    ILuvEggplant

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    I keep confusing Airpods with Air Bud

    Sorry - it can't be unseen

    [​IMG]
     
  12. Dekema2 macrumors 6502a

    Dekema2

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    Looks like it's an upcoming TV series about the best apps in the world...?

    https://www.planetoftheapps.com
     
  13. jdillings macrumors 68000

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    Fingers crossed Air Bud makes an appearance at tomorrow's event.
     
  14. convergent macrumors 68030

    convergent

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    I'm very interested in what they have in mind for "Home Hub".
     
  15. Return Zero macrumors 6502a

    Return Zero

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    What kind of protections are granted in trademarking instructional phrases like "Raise to Wake" and "Tap to Replace"? This is all very confusing to me, as those seem like completely generic terms.
     
  16. Porco macrumors 68030

    Porco

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    Hmm, note the total lack of a 3.5mm headphone jack in that poster.

    Coincidence?!

    Yes. Yes it is.
     
  17. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    Others can't use it to describe their functionality or in their marketing material. They'd have to say you lift your phone to wake or pick up your phone to wake.
     
  18. orbital~debris macrumors 6502a

    orbital~debris

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    #18
  19. ysr macrumors member

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    Oh man, I'm so ready for the real "next big thing"
     
  20. oliversl macrumors 65816

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  21. smacrumon macrumors 68030

    smacrumon

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    Why would you knock someone who has conducted in-depth research?
     
  22. Luap macrumors 65816

    Luap

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    Doesn't look like there will be much left to surprise us tomorrow..
     
  23. MrGimper macrumors 603

    MrGimper

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    #23
    ... of Apple trademarks.
     
  24. smacrumon macrumors 68030

    smacrumon

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    Everyone has their own interests.
     
  25. miniroll32 macrumors 65816

    miniroll32

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    If Home Hub is a new smaller, cheaper version of Time Machine, then my wallet is ready.
     

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