Understood but it's odd for a company to trademark their unique name for a feature that someone else invented.
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Trademarks for 'AirPod Case,' 'Iris Engine,' 'Touch Bar,' and More Hint at Future Apple Products
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Understood but it's odd for a company to trademark their unique name for a feature that someone else invented.
Would love to be on the Subterfuge Team at Apple, trawling MacRumors and similar sites for harebrained ideas, and then trademarking related terms ("AirSneakers!", "AirCoffeePods!", "iPaperTowels"), just so the tinfoil hat subsection of the tech press will go wild when the trademarks get unearthed. (Any publicity is good publicity, right?)
This would be just to mess with people. Less useful than the old trick of planting various rumors to find leaks (tell department head #1, "psst, we're doing a dark blue phone this year", then tell #2 "we're doing dark green", and #3, "dark red", and see which rumor surfaces in the media, then rinse/repeat on down the "winning" group to find the source of a leak). Not that Apple has ever done that...
Bet cash money right now that Iris Engine relates to the dual lens camera tech (Lytro camera style ability to refocus image after the fact on the fly) and NOT iris scanning.
Now please up-vote the **** out of this comment so it gets in front of more people's eyes before they start daydreaming about getting them scanned.
Now please up-vote the **** out of this comment so it gets in front of more people's eyes before they start daydreaming about getting them scanned.
I hate to be pedantic, but I just noticed to possible typos in the article. Yeah, I'm probably almost just as sad as Brian Conroy.
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Yeah, I think you may be right with that
Possibly - similar to the rebrand that Microsoft undertook for OneDrive (formerly SkyDrive) due to BSkyB's objection…
But Apple history shows that they take one of 2 or 3 options:
- name it what they want anyway, regardless of companies already using the same name (Cisco: iPhone)
- licence the name (Mighty Mouse)
- come up with an alternative name/brand for a particular market (AirMac in Japan instead of AirPort)
So it's OK to trademark terms and not use them, but do the same with a patent and you're labelled a patent-troll??
Is that honestly being 'politically correct'? ¯\_(ツ)_/¯ Sorry you're defensive - there are only two genders of our species, and people have a preference for one (or both).
A person who is fully into Apple's vision of the "post-PC era" would have an iPhone, an Apple Watch, and maybe an iPad. Right? If the rumors are true, they would also have whatever wireless headphones / earbuds.
Setting aside the iPad which doesn't need to be charged every day and probably isn't charged by the nightstand in most homes anyway, Apple will expect users to charge three things every night? (iphone, watch, airpods) That's starting to look like a mess to me. Also assuming most users will not know to buy one of the Anker multi-USB chargers, that seems like a mess of wires already, and a lot to bring with you when traveling. 3 power bricks, and 3 cables (lightning, magnetic watch dock, and whatever will charge the airpods). Do most hotels even have 3 outlets near the bed? Should Apple users also bring their own power strip?
Setting aside the iPad which doesn't need to be charged every day and probably isn't charged by the nightstand in most homes anyway, Apple will expect users to charge three things every night? (iphone, watch, airpods) That's starting to look like a mess to me. Also assuming most users will not know to buy one of the Anker multi-USB chargers, that seems like a mess of wires already, and a lot to bring with you when traveling. 3 power bricks, and 3 cables (lightning, magnetic watch dock, and whatever will charge the airpods). Do most hotels even have 3 outlets near the bed? Should Apple users also bring their own power strip?
Whilst Apple are keen to trademark everything in the English language I'm not sure they'll be able to use "Home Hub" in the UK as it's been British Telecom's name for their supplied router for years now...
Also, Iris engine? Great, yet another innovation already in use by Samsung and derided by the Apple faithful this year if indeed it has anything to do with Iris scanning.
Also, Iris engine? Great, yet another innovation already in use by Samsung and derided by the Apple faithful this year if indeed it has anything to do with Iris scanning.
What, you didn't spend "months of intensive research months of intensive research" to find that??
AFAIK it works with infra red, which ought to make iris scanning possible in the dark?
I believe this to be so, but perhaps I am mistaken.
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I see what you mean, but surely this is not a problem?
I charge about 8 devices every night, (apart from apple devices: BT headphones, BT speaker, Canon batteries etc) and plug some of them in during the day while working or in planes too.
And there are plenty of USB chargers with 3 or more USB ports on the market.
I always travel with 2 of these, and have a 10-port hub at home for charging at night.
No problem. It's just something one does automatically, like hanging up the keys in the same place every day.
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Or we could just wait 18 hours and some-odd minutes and all will be revealed. Don't try to take their dreams from them.
I'm not saying its impossible, but your usage is certainly unusual for mass consumers. If you have cannon batteries you are charging, then I understand you are a photographer? You must be used to carrying a lot of gear - it's part of the job. That is not the norm though.
From my experience working formally working for a consumer electronics company, the vast majority of users just use the chargers their device comes with and nothing more.
Considering your workplace experience I expect you know more about people's habits than I do. It just seems odd that this should be any kind of problem for people. Plugging in devices to charge them ... is one of those things I and everybody I work with do automatically every day, once or multiple times, like brushing my teeth 3 times a day.
And as you pointed out earlier: lots of hotels & venues are lacking in power sockets, so the multi USB bricks solve that problem. And it's really not bothersome to plug stuff in...
To me it's just one of the simple realities of using tech today. I want to use the devices? I rely on them? I have to keep them charged. I want to do stuff securely online? I change all my passwords every 3 months. Make a habit of it and it's no big hassle i find.
This is definitely what it is.
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Totally ok. You can't litigate inactive trademarks. I.e. you need to have an actual product or marketing campaign under your trademark to be able to protect it. You can't just trademark any phrase and prevent others from using it if you aren't actively using it.
Hahaha. I know you might be joking, but hopefully he gets paid to do this since he's a trademark lawyer.
3 times a day? Way to make the rest of us look bad in front of our dentists?
I agree its not hard, and there are certainly easy accessories that alleviate this problem. I suppose one solution would be for Apple to begin bundling 2-USB or 3-USB chargers for it's users.
Or we could just wait 18 hours and some-odd minutes and all will be revealed. Don't try to take their dreams from them.
I think some won't make it until the Keynote and will lose their minds. Although, I'm off work tomorrow and awaiting. See you then.