MEMO TO MR. REZNOR:
Music is not about an experience.
Music is about quality.
Experience is the back-end buzzword that companies use when they are trying to sell rip-offs.
There is almost no music of quality that has been produced in the last twenty years. Therefore, people are content to stream it for free rather than pay for it.
Writing good music is hard. It may be that good music has died a natural death, in which case, no amount of curation will save it. In the event that it hasn't died yet, we are in a moribund period, and are waiting for it to re-ignite.
There is almost a 100% chance that it won't in the current quality-hostile climate, however. Why? Because musicians aren't paid enough. Not nearly enough.
When musicians are paid Tim Cook's wage, and he is relegated to his rightful position as a drone administrator and paid accordingly, then, and only then, will music once again flourish.