You are waving your hands a lot... of course the camera is going to add to the cost. The research costs from the camera design can be shared with the iPhone 11, but does not include in redesigning the iPad case and layout. Additional costs include the cost of stress testing, the QA on the OS changes, and not to mention the new keyboard/case design. That alone is going to cost me personally $179 or thereabouts if I want to trade up. Not to mention, who needs the bump if they don't want the camera?
You can of course keep dismissing the majority of the people that say they dont want or need the camera as not relevant, but hey, thank God you are happy.
The pure unvarnished truth is that it is 100% completely irrelevant whether you, me or anyone else wants a camera on the iPad or not. Apple has included two cameras since the iPad 2, a FaceTime camera and the rear iSight camera, so we're all getting at least two cameras, that's a guaranteed certainty. A camera is never going to be a BTO item; it's an iPad, not a Dell Dimension XPS.
Whether we get three iSight cameras on the back or not is still up for debate until the day Apple announces a new iPad Pro and we know for certain.
Also, whether anyone here wants the camera and, therefore, the bump is also completely irrelevant. I'm tired of listening to people trying to make arguments for things they don't want or say they don't need and therefore don't think they should have to pay for. It's completely irrelevant. Apple cannot and will not engineer products that way. No company can and keep their sanity. This is a bigger problem for the industry than it is for Apple.
It's not hand waving...it might be exasperation, because the whining and complaining serves little to no purpose when it comes to the iPhone, the iPad and the Watch. Apple is going to do what it thinks is best and you either buy it or you don't. The Macintosh line is a tad more malleable as these are not new devices that are evolving at the rate of the other three. They are fairly known quantities.
Yet, time and again, users on this forum keep trying to apply the Computer Shopper model of a la carte PC building to Apple's products and time and again, they get frustrated and angry when Apple continues merrily along doing what it does and still selling billions of dollars worth of kit. I get it, certain people want control and Apple doesn't cede that to users, nor does it try to throw an olive branch to them. Why? Because it's a waste of time to try and please certain segments of users. This is the mistake that the PC OEMs continue to make because they operate on razor thin margins, the competition is fierce and there is little to be done in the way of product differentiation. As a result of the market having been this way for about the last 30 years, there is almost zero chance that the OEMs can ever gain that control back over their product lines and continue to stay in business.
It's hard to believe that through all of this complaining that anyone with a 2018 iPad Pro, complete with Pencil and Smart Keyboard Folio has a compelling need to upgrade. Yet, the most vocal group of people complaining about Apple's decisions seem to be the those who are talking about upgrading. It makes zero sense. If this is just a speed bump and a new camera array and nothing else, why upgrade? iPadOS still isn't exploiting the full power of the A10X Fusion in the 2017 iPad Pro, much less the A12X Bionic in the 2018 iPad Pro. My 2015 is still incredibly snappy under iOS 12 and although iPadOS 13 Public Beta is less than inspiring speed-wise, it's beta and I am taking a wait and see.
You see, I think Apple knows it's customer's better than users here think they do. They see the complaining, but don't care, because they know certain users will buy whatever they release. The compulsion to have the newest, fastest gadget becomes too much of a temptation and while users will complain bitterly while they upgrade, but they'll do it anyways.
Are you seriously going to say that the vast majority of users with either a 2017 or a 2018 iPad Pro kitted up (Pencil, Smart Keyboard, Wi-fi & LTE) really need an iPad Pro 2019? That's a called a want and not a need...whatever happened to upgrade cycles and using a device for a set amount of time before upgrading? If Apple is the villain everyone portrays them to be then I would think you and many others would simply want to hang on to your devices for as long as you possibly could to get as much use out of them and deny Apple any more of your money for as long as possible. But that's not what I'm hearing. I'm hearing complaints about possibly more money for a keyboard folio, which is amusing as hell considering that the keyboard, while not cheap, is certainly not where the majority of the cost comes from.
For me, there is complete disconnect between users trading in a modern working iPad Pro that has years and of faithful service left in it and the invented need for the absolute newest iPad. This is why there is so much complaining on these forums. There is not going to be that much change year over year, but users get all up in arms about it and again, which is counterproductive. What do user's actually think is going to change and then it does change and everyone's all upset that it did change. It's self-inflicted insanity in slow motion, entirely predictable and completely avoidable.
Bottom line, it is what it is...if you really need what the new one offers, and you can justify the price, you'll upgrade. If not, you won't. Good luck!
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In terms of design I feel like other guys such as Samsung, Google, Microsoft, etc are beating Apple mercilessly. Cameras, for example, are all great on their respective devices despite having little to no camera bump or a notch or something like that.
If Apple were doing all kinds of amazing things with their products at least, then I could forgive the poor design. But they're just struggling to stay competitive now.
Please tell me what Samsung, Google and Microsoft are doing to beat Apple mercilessly? Google has ceded the tablet market, can't keep itself interested in hardware devices. Samsung has the same slate of phone and tablets they have always had and MS has the Surface line, but nothing new has been released in a while.
Feel free to let me know what amazing things they are doing that Apple isn't doing? Poor design of what? You're speaking in glittering generalities and that are real short on specifics.
Yep, Apple just struggled themselves to $53.8 Billion dollars in revenue in the most recent quarter...