I'd imagine the problem is people bought the phone out of pure peer pressure. Then they get the bill and crap themselves. Then they find out the only way out is to either pay an ETF and cancel the whole thing or pay full price for a lesser phone and turn off data. Now, if the data plan is causing pain, how are any of those other options any more palatable? If it's either turn off the data or get a bad credit rating because I got in over my head, "You shouldn't have gotten it in the first place" isn't an answer. How about a dozen people enter the same viable solution, for a change? I think the OP has already figured out it was a bad decision.