Twitter Blue Relaunching on Monday With Higher Price on iPhone and Account Review Process

[MacRumors]

Twitter today announced its Twitter Blue subscription option is relaunching Monday for $8/month on the web and $11/month through its iOS app. The higher price on iOS helps to offset the 15% to 30% cut that Apple receives from subscriptions paid through the App Store — a fee that Twitter owner Elon Musk has criticized as being too high.

Twitter Blue subscribers will receive a blue checkmark next to their name, but only after they verify their phone number and their account has been reviewed. Other perks include the ability to edit tweets and upload higher-resolution 1080p videos, and Reader Mode for easily reading tweet threads. Subscribers who change their username, display name, or profile photo will temporarily lose the blue checkmark until their account is reviewed again.

Twitter paused new Blue subscriptions last month after accounts with blue checkmarks were used to impersonate businesses, celebrities, and other high-profile individuals. The only requirement to get a blue checkmark was to spend $8.

Twitter also announced that it will begin replacing the "Official" label for brands and other notable accounts with a gold checkmark for businesses, while a gray checkmark for government and multilateral accounts will begin rolling out later in the week.

An image shared by Twitter shows that Blue subscribers will also eventually see 50% fewer ads than non-subscribers, gain the ability to post longer videos, have prioritized tweets in the replies section, mentions, and search, and get early access to other new features over time. All of these perks are listed as "coming soon."

Twitter has not indicated when accounts that were previously verified without subscribing to Blue will lose their blue checkmark.

Article Link: Twitter Blue Relaunching on Monday With Higher Price on iPhone and Account Review Process

 

[nikhsub1]

But it was soooooo much more fun without verification.

 

[dantracht]

When it was 3.99 per month or whatever, I paid for it because I really dug the seasonal app icons. For $8-$11, and no icons, you can keep your blue checkmark.

 

[MacBird]

They want people to pay and still see ads? Let's see how that goes.

 

[Dan From Canada]

Free and I would still will not have an account.

 

[Realityck]

Twitter today announced its Twitter Blue subscription option is relaunching Monday for $8/month on the web and $11/month through its iOS app. The higher price on iOS helps to offset the 15% to 30% cut that Apple receives from subscriptions paid through the App Store — a fee that Twitter owner Elon Musk has criticized as being too high.

If that was the case couldn't twitter have made it $9.20 to $10.40 (15-30% markup of $8) or is there a hidden processing fee he engineered in?

 

[HobeSoundDarryl]

They want people to pay and still see ads? Let's see how that goes.

Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising​

See also: Ads in News+? Is Apple serious?

And then do a forum search for Apple Advertising to find many more.

 

[Stiksi]

If that was the case couldn't twitter have made it $9.20 to $10.40 (15-30% markup of $8) or is there a hidden processing fee he engineered in?

Yes, there’s a hidden $44 billion processing fee 😂

 

[Abazigal]

If that was the case couldn't twitter have made it $9.20 to $10.40 (15-30% markup of $8) or is there a hidden processing fee he engineered in?

Maths doesn’t work that way. Keeping 70% of proceeds means that you need to charge ($8 / 0.7 = $11.43).

At $11 a month, Musk gets $7.70 per user (or $9.35 after the first year, if they stay around that long). Which works out to about $8 minus credit card processing fees.

 

[Jumpthesnark]

I thought unpaid checkmarks would have disappeared weeks ago. This is the slowest sudden rollout of a new feature ever.

 

[BradWI]

Is he paying people on Fiverr to do the verification cause we know Twitter doesn't have the employees to handle all that work

 

[rgeneral]

Why would anyone pay to tweet? I just don’t get it.

 

[Ant.honey]

It has come to my attention over the past few years that certain really stupid people think most everyone is really stupid, and that people who actually are really stupid think the really stupid people are geniuses.

 

[Realityck]

Maths doesn’t work that way. Keeping 70% of proceeds means that you need to charge ($8 / 0.7 = $11.43).

At $11 a month, Musk gets $7.70 per user (or $9.35 after the first year, if they stay around that long). Which works out to about $8 minus credit card processing fees.

Darn your right, still liked the hidden processing surcharge thought.

 

[CornBeef4]

Love this atitude from Musk. More people need to act in this way instead of conforming and accepting things as they are. Apple wants a 30% fee? Well it can take it from its users, not from me

 

[deckard666]

Round 2 - I will need to get more popcorn in....Lucky I sold my Tesla stock last year !

 

[BWhaler]

This has turned the blue check mark from “this is the legitamite person or organization” to, “Look, here’s a clown who gives $144 per year to qElon just so they can get some pixels next to their face."

The scheme will probably work because organizations and branded people need the Blue mark for account legitimacy. And this will add up to a ton of money for qElon. But for individuals, you’re a clown if you pay for this.

 

[brofkand]

If that was the case couldn't twitter have made it $9.20 to $10.40 (15-30% markup of $8) or is there a hidden processing fee he engineered in?

Apple only allows certain denominations for prices.

 

[topdrawer]

more profit for apple.

 

[Sedulous]

I think a number of people complaining are missing the point.

 

[Sedulous]

This has turned the blue check mark from “this is the legitamite person or organization” to, “Look, here’s a clown who gives $144 per year to qElon just so they can get some pixels next to their face."

The scheme will probably work because organizations and branded people need the Blue mark for account legitimacy. And this will add up to a ton of money for qElon. But for individuals, you’re a clown if you pay for this.

I am definitely going to start an account with Twitter and pay for verification. I always wanted to be a clown but never had the grades to get into a clown college.

 

[spockwasanaspie]

It has come to my attention over the past few years that certain really stupid people think most everyone is really stupid, and that people who actually are really stupid think the really stupid people are geniuses.

The Dunning-Kruger Effect

 

[TomMcIn]

I would not pay to swim in a cess pool of misinformation.

 

[Born Again]

Waiting for the Musk-otts to tell us how amazing this is and free speech blah blah blah lol

 

[TheYayAreaLiving 🎗️]

Hopefully, no one pays attention to Twitter blue. Total waste of money.