There will come a time when Apple has saturated its Mac OS and iOS markets and growth will level off (it's happening now). And... as they try to get the existing customer base to increase their Apple eco-system purchases, there are limits to the discretionary spending because all assets tied to interest rates are inflating. In macro-economics language, rent-seeking businesses almost always suffer in late-stage cycles.
Apple, will eventually, have no choice but to try to expand by targeting the Windows/Android customer base. It will be the only growth area left.
Apple, will eventually, have no choice but to try to expand by targeting the Windows/Android customer base. It will be the only growth area left.