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Hooray, let’s turn Twitter into a burning dumpster fire.
Welcome to “free” Twitter, where it gets censorship as powerful as certain country in the world which we do not name.
Thankfully I don’t sink hours Of my Time everyday on Twitter.
 
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I'd assume they were losing out on ad revenue because 3rd party clients probably didn't show any ads from Twitter.
Twitter had promised an Ad API for their development community years ago with a revenue share. They never delivered on it.
 
The problem with this is that people were using those clients because the official offerings from Twitter were such cluttered UI nightmares with ever-changing algorithms to how your timeline was presented. These apps were clean, highly customizable ways of navigating Twitter. A Twitter Blue subscription does nothing to provide that same user experience.
Plus the app, regardless of the content being presented, has gotten worst. Glitchy crap that you can witness just by loading it and just watch it. It's like they gave the app dev over newbie devs.
 
twitter business model is selling ads
other clients did not show them
they also didnt pay them anything
makes zero sense to support them. like, do you know any alternative instagram client for example?
Bad example. Twitter lives because of content and discussions. After 10+ years they banned apps that many users used. Those users may well walk (I will) and they will have less users which = less revenue from ads. Horse was out of the barn and they chose to take the worst approach they could. Should have given users a 1 year notice and improved their own crappy app.
 
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For those asking why they didn’t just establish a fee structure for access to the API: Well, that’s another thing they promised to make available 5+ years ago and never delivered on.

Their internal communications and engineering process are a travesty and have been for years.
 
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twitter business model is selling ads
other clients did not show them
they also didnt pay them anything
makes zero sense to support them. like, do you know any alternative instagram client for example?
the sad part is super easy to make a change to the API that would still put the ads in the feeds from the API....
 
I believe this was done with the good intention of removing spam and bots.

However, to do so without debate and discussion with, or even notification to, the many who rely on this for their income is both unprofessional and contemptuous.
With respect, that is complete and utter shash - for two reasons:

1. If there were evidence of certain third-party clients posting spam (both Tweetbot and Twitteriffic did not do this and weren't capable of doing this), then Twitter could've revoked those specific apps' access. They didn't; they blatted the entire third-party ecosystem.

2. Twitter themselves have said developers are not able to "create a substitute or similar service or product to the Twitter Applications." That wipes out third-party clients, so how on Earth you thought this was to reduce spam and bots is beyond me.
 
Most services do not expose their API, it's surprising it was exposed in the first place, was it at least paid or completely free to use?
Really? DHL and UPS have APIs to allow clients to book shipments. You don't have to use the actual DHL/UPS app to book a shipment - you can call it via a number of other apps, and via a simple curl command. In DHL and UPS's case, the client generally doesn't pay them to use their API; they make their money off the actual shipments booked. With Twitter, developers paid to have access to the API so Twitter were already making money off them.
 
I mean….. Makes sense. Want to control the user experience. Make it yourself. lol…. They are the only social media platform that you can replace the app. But I get it though. A lot of companies and way of lives for people literally just changed with a few key strokes.
 
Correct me if I'm wrong, but I was under the impression that the ad-serving business these days isn't just "show this ad", it's "show this ad and let us know if the user clicks it, pauses on it, how many times they scroll across it, what other topics they're viewing so we can tailor the next ad..." and the other stalkeriffic stuff that makes the Google/Facebook/Twitter model so unsavory. All this requires active participation and two-way reporting from the client. There are certainly ways Twitter could loop third-party clients in, such as requiring a contract and fees for API access, but I don't think it's as simple as just shoving a few random sponsored tweets into each stream.
I don't know any of the details of the stalkeriffic features built into Twitter advertising, but I assume there are plenty.

That said, the presence of them doesn't change any of what they could have done to monetize 3rd party API access had they so desired.

They could have served lower-value ads without the cyberstalking features to get at least some monetization. It would have been worth less than the "full" advertising experience, but would have resulted in some revenue. For whatever reason, they have gone years without bothering to do even that minimal amount of monetization.

They also could have updated the API to include the additional tracking and monetization features they wanted The latter would have been more engineering effort on both ends, but clearly their first-party client has a means to do this, as do other non-client uses of their API, so it's certainly a solvable problem if they wanted full monetization from 3rd party clients.

They could also have extracted more money than the ads were worth from users who really wanted a 3rd party app by using some other form of direct payment in lieu of advertising. Twitter grossed ~$1.6B in its most profitable quarter on ~200M active users, so the average active Twitter user is worth about $2.67/month. Requiring the $8/month Twitter Blue for accounts through 3rd party clients would, one assumes, have been a net gain in profit even without ads in the feed.
 
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