Twitter Rebranded as 'X'


Now it’s a Xeet, wasn’t it an X earlier? Making it up as he goes along!
 
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"Tesla ever goes into liquidation" sure right after Apple goes bankrupt 😊
Oh, you think it's outside the realm of possibility? I mean, not exactly liquidation, but gobbled up by one of the big ones (VW, Stellantis, GM, Ford, Mercedes…)? How many independent automakers suffered that fate before them? Dude, it's almost as if you know nothing about the history of relentless consolidation in that market…
 
Your sounding kind of unhinged there 😂 I’d say Elon is a pretty successful guy… odds are X will be very successful too, i’ll Support it!
Unhinged? No, dude, I'm a design and typography teacher and I feel personally insulted for seeing this idiot manbaby peddle a LITERAL UNICODE GLYPH as a “brand”, transitional or otherwise.

Here, look, the glyph itself, for your viewing pleasure and copy-and-paste needs:

𝕏

And its entry on the Character Palette:
Captura de ecrã 2023-07-24, às 23.28.10.png


If any student of mine presented this crap in class for a branding assignment, I'd fail them on the spot for plagiarism/laziness/sheer audacity. Besides what I've mentioned before regarding rebranding strategies in general, this is proof positive that Musk is a scammer, and playing you all simps as fools.

The fact of the matter is, as I've said before, Twitter is either completely broke to the point of not even being able to afford a graphic designer, or this idiot woke up one morning and fired off an edict to his frontend team (if there's even a team to speak of, maybe it's just one guy after all of his purges 😂) asking for an “X” to satisfy his instant gratification needs, and those (that?) poor sod(s) only had time to grab the first cool X-looking alternate glyph they could find, instead of, oh, you know, giving a proper design team a couple of days to come up with something polished and aesthetically decent (albeit completely stupid from a naming and strategic standpoint, but that ship has sailed now; also, a few days would be patently insufficient by any reasonable industry standard, but at least it would've allowed them to pretend they cared), because you're not supposed to be changing your logo every month, even if we're not talking about big revamps, for the same psychological reasons I mentioned before. Which, you know, just goes to show that he governs this particular company like a raging lunatic who listens to no one, and I'm pretty sure his brand-spanking-new CEO knows at least this basic branding concept and either tried to tell him, or would've if only she wasn't afraid of upsetting the manbaby and getting the axe, or something.

I'd never buy a vehicle from this man, as he's lazier and shadier than even a used car salesman from a bad place (apologies to honest used car salespeople, of course, but this is obviously a hyperbolic play on stereotypes).

P.S.: If I do sound even this bit close to being unhinged, I'll tell you why: I'm an ADHDer and I tend to rant a lot, including on Twitter, out of which I'm deleting thousands of tweets (still a thousand to go), and I'm pissed at this idiot and also at the platform itself. It had some cool quirks and interesting people hanging there, and an important social function, but it was always a veritable time sinkhole, and ended up being more toxic than anyone expected (ikr?). And guess what, Elon came and turned it into MORE of a dumpster fire, and people egged him on, and kept applauding, and applauding, and simping, and keep doing so as this Titan sub of a platform fulfils its inevitable destiny. The circus clown does nothing but fritter away billions of dollars from his Tesla clients, the taxpayers (remember NASA), the advertisers, his paying users (don't forget the whole “blue” thing either), etc., and he still gets not only a pass, but… actual accolades? WTAF?

Think of all the time and money wasted on this stupid venture, including mine now in nuking my footprint from it, because the external APIs that would've allowed me to give it the same one-click treatment as I gave to my Reddit account last month were abolished by El Mosco, and as I'm pretty sure that thing is on its death throes and at the mercy of hackers and other bad actors at any moment, time is of the essence. Heck, they even DDoS'ed themselves the other day due to his inane – and likely debt-induced – policies, so it's not like they need external help in the process of imploding. And all of this because the dude has Kapton foil for skin and couldn't bear being made fun of (even if he did have a hidden, grand master plan to ape WeChat in the US and elsewhere… why did he have to act in this truly unhinged way – sans quotes –, pray tell? Act like an idiot long and consistently enough, and eventually people will become convinced that you really are an idiot, and Musk seems very intent on establishing just that). 🤦‍♂️

Also, following comedian and ADHD-advocate extraordinaire Elyse Myers's lead, I do not receive your very unfortunate quip that I sound “kind of unhinged”, and the only reason I even bothered to answer you at all is the simple fact that we do in fact share the exact same rank and aren't that far off in join date at MacRumors, which means we likely butted heads and/or agreed before and will keep doing so for a looong time, because if you were a random newbie, you would get a laugh react alone and that would be it. Anyway, I digress; did you even ponder for a moment the actual meaning of that word, “unhinged”? Despite all my neurodivergence and random personal failings, I never burned bridges or personal brand equity (and I do have it; besides being a consistent and successful designer and teacher, I'm a valuable member of my community, namely the Lisbon Mac user one, where I'm widely known on account of having worked for two years on our top design school as the Mac Room monitor and having tended to hundreds of students and many of our teachers) to the scale this idiot has, nor have I been publicly embroiled in über-toxic interpersonal relationships like his.

Whether you realize it or not, what you just did with me was classic gaslighting (by proxy, because in this case you're not really defending yourself, but your… idol? Boss? Daddy? Dude, it's just a CEO, chill down, I'm not calling your purchase or your views automatically into question; not even during SJ's days did I ever see defensiveness quite like that around these parts), i.e. accusing me of the state of mind behind all the weird crap Musk did so far (seriously, have you looked at the names he and Grimes gave to their kids? 😂 Or the creepy and unfounded accusations he made at that guy during the soccer team cave rescue? Or the Hyperloop scam and Boring company pipe dream?) to try and invalidate my completely logical and sound arguments regarding his business acumen (or rather lack thereof).

I'm but a regular MacRumors forumgoer, just like you and the rest, and me writing a couple of rants here is my problem and my problem alone, as I'm now mainly a PhD student and answer only to myself, my supervisors, my teachers and my financing authority, all of whom only care about well-established deadlines and goals (which aren't incompatible with me taking the occasional break to “scream” at the proverbial cloud, mind you). Musk, on the other hand, has THOUSANDS of employees and MILLIONS of users/clients under his purview, and not only does he treat them abjectly (oh, do you think I forgot how Tesla craps all over Right-to-Repair AND workers' unions in a way that makes Tim Cook look like a saint?), he plays with his personal finances and his latest toy like a complete out-of-control idiot. Also, I'm quite a bit younger than him (14 years, to be exact) and seemingly more emotionally mature. Go figure… 🙄
 
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Sorry but "could have more sales" is not a good argument. That argument can be applied to virtually any company in practically any situation.

Price cuts should be expected after a large period of many price increases. IIRC, prices are still above before they started covid price increases for their high volume products

Their strength is in their margins. Despite decreasing this quarter, it's still well above most, if not, all other major automakers.

The purpose of a company is to maximize profits. To maximize profits, a company wants to appeal to the widest customer base possible. To maximize audience on a social network, you want to appeal to the widest group of people, not selectively appeal to a subset. But Elon, in all his moronic wisdom, thinks that somehow dividing a customer base by pissing off a large percentage of them equals maximum profits...how? Oh yeah, it's because he's a narcissist who actually isn't trying to make money?:

"“I’ll say what I want, and if the consequence of that is losing money, so be it.""


The dude isn't playing with a full deck, and his companies are still running in SPITE of him, not because of his business acumen.
 
The purpose of a company is to maximize profits. To maximize profits, a company wants to appeal to the widest customer base possible. To maximize audience on a social network, you want to appeal to the widest group of people, not selectively appeal to a subset. But Elon, in all his moronic wisdom, thinks that somehow dividing a customer base by pissing off a large percentage of them equals maximum profits...how? Oh yeah, it's because he's a narcissist who actually isn't trying to make money?:

"“I’ll say what I want, and if the consequence of that is losing money, so be it.""


The dude isn't playing with a full deck, and his companies are still running in SPITE of him, not because of his business acumen.

oh please.

He knows exactly what he is doing, you don't do what he has by accident.
 
oh please.

He knows exactly what he is doing, you don't do what he has by accident.

...because he's been so successful in the past at running social media companies?
Its akin to having the expectation that Gordon Ramsey could buy a floundering tire manufacturer and turn it into the top tire company in the USA, because he used to make a good Beef Wellington.
 
Oh, you think it's outside the realm of possibility? I mean, not exactly liquidation, but gobbled up by one of the big ones (VW, Stellantis, GM, Ford, Mercedes…)? How many independent automakers suffered that fate before them? Dude, it's almost as if you know nothing about the history of relentless consolidation in that market…
Outside the realm of possibility? No. It's *POSSIBLE* just like Apple going bankrupt is *POSSIBLE*.

Dude it's obvious you have done zero research into the current business of Tesla
- Over a million CT preorders (to which Ford slashed $10k of their lightning trucks on the same day Tesla announced they produced their first CT).
- Their commercial energy business is sold out until Q3 2024 https://www.teslarati.com/tesla-megapack-battery-sold-out-until-q3-2024/
- Their supercharger network alone can easily be worth $100 billion https://electrek.co/2023/06/16/tesla-supercharger-network-worth-100-billion-analyst/ which is worth more than VW or Mercedes
- Even with price cuts, their current margins are still leading the automotive industry
- List goes on...

Tesla can survive a meteor crashing into one of their gigafactories, announce Elon is fired, and FSD is cancelled all on the same day. Tell me what realistic path is there for a short term consolidation?
 
Outside the realm of possibility? No. It's *POSSIBLE* just like Apple going bankrupt is *POSSIBLE*.

Dude it's obvious you have done zero research into the current business of Tesla
- Over a million CT preorders (to which Ford slashed $10k of their lightning trucks on the same day Tesla announced they produced their first CT).
- Their commercial energy business is sold out until Q3 2024 https://www.teslarati.com/tesla-megapack-battery-sold-out-until-q3-2024/
- Their supercharger network alone can easily be worth $100 billion https://electrek.co/2023/06/16/tesla-supercharger-network-worth-100-billion-analyst/ which is worth more than VW or Mercedes
- Even with price cuts, their current margins are still leading the automotive industry
- List goes on...

Tesla can survive a meteor crashing into one of their gigafactories, announce Elon is fired, and FSD is cancelled all on the same day. Tell me what realistic path is there for a short term consolidation?

CT preorders? Doesn't matter if they can't produce in volume.
Commercial energy? Doesn't matter if they can't product in volume.

The problem with Tesla is that they throw around a lot of huge numbers that are total BS.
Elon said Tesla would have over a million fully autonomous “robotaxis” on the road by mid-2020. Yeah...no.
What about Tesla Solar Roof? In 2019, Tesla said they were aiming to produce and install 1,000 Solar Roof systems per week. In March 2023, they had still only installed 3000 total.

Musk in generally full of crap about a lot of things, but people believe him and hand over a lot of cash for promises that may or may not be kept.
 
The purpose of a company is to maximize profits.

If they wanted to maximize profits, Tesla would have never opened the supercharger network to other manufacturers and keep the moat. Plenty of people refused to buy a non-Tesla simply because the charging network wasn't there. Now Tesla is simply giving away access to their Superchargers to competitors. Tell me how is that a big-brain profit maximizer move.

Plenty of other things Tesla simply gave away. I bought my Model 3 back in April 2018 and since then Tesla added
- Sentry mode
- Cameras viewable via cellular
- Dashcam
- Netflix (100% unlimited free streaming over cellular for the life of my car), Twitch, other video streaming services
- Games and apps
- Dogmode
- Spotify/Apple Music/Tidal integration
- and etc...

All over *free* software updates. Any other legacy automaker would have charged extra $$$ for these software features.

Legacy auto charges what? $100 for a new key fob? When I bought extra keycards for my Tesla, they cost only $5 each.

Then there's open sourcing of patents.

List goes on and on.

So, sorry to burst your bubble, but Tesla isn't here to "maximize profits".
 
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Twitter has rebranded as "X" worldwide, under the direction of owner Elon Musk. An "interim" logo featuring a white X on a black background has replaced the original blue bird logo on the platform, signaling the billionaire's intention to transform the social media network into an "everything app" similar to China's WeChat.

X-twitter-logo.jpg

Musk on Sunday changed his profile picture to the new logo and added to his bio "X.com," which redirects to a brief "X" splash screen on Twitter's homepage. In a tweet on Monday morning, Twitter CEO Linda Yaccarino said "X is here! Let's do this." Musk later shared an image of the new X branding projected onto the side of Twitter's headquarters in San Francisco.

Twitter's official legal entity name was registered as X Corp when the company was acquired in October 2022 by Musk, who has since been referring to it as "X" or "an accelerant to creating X," but the customer-facing avian branding had hitherto survived.

The social media platform has been called Twitter since its launch in March 2006, and its About page still says the blue bird logo is "our most recognizable asset" and "That's why we're so protective of it."

Regardless, Musk believes the replacement "should have been done a long time ago." His penchant for the letter X is evident elsewhere, for example in his SpaceX and X.Ai company names. X.com was also the name of the online bank Musk co-founded, before it merged with Confinity to eventually become PayPal.

According to Platformer's Zoe Schiffer, Musk sent an email last night to Twitter employees telling them the company would publicly become known as X, and that it was the last time he would email from a Twitter address.


In a Sunday tweet, Yaccarino suggested X would be powered by AI and offer users "unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities... X will connect us all in ways we're just beginning to imagine."

"Tweets" are to be replaced, according to Musk, and posts will be called "x's". As of writing, the service still appears as Twitter in the official app, but expect that to also change soon.

Article Link: Twitter Rebranded as 'X'
Linda Yaccarino: X is here! Let’s do this.
Kendall Roy: Let's do this bro!
 
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