Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

[MacRumors]

Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month.

Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According to The Information, some employees have been briefed on the new pricing, but Twitter CEO Elon Musk is known for making snap decisions, so it is still not yet clear if plans could change.

The higher price point on the iPhone will allow Twitter to provide Apple with its 30 percent cut of in-app purchase proceeds without significantly cutting in to Twitter's bottom line. The pricing difference will likely encourage most customers to subscribe on the web, allowing Twitter to avoid in-app purchase fees.

Other companies like Spotify have in the past charged higher prices on the iPhone than on the web, but this often leads to confusion for consumers who do not understand why the prices are different on a device to device basis. Apple does not have an issue with companies charging more for subscriptions in apps than on the web.

The Twitter Blue pricing changes come after a short dispute between Twitter and Apple. Musk last week criticized Apple's App Store fees and claimed that Apple had "threatened to withhold Twitter from its App Store," but he later walked that statement back following a meeting with Apple CEO Tim Cook.

Musk and Cook met at Apple Park, and afterward, Musk said they had a "good conversation" and that there had been a "misunderstanding" over Twitter being potentially removed from the App Store.

Twitter is planning to relaunch Twitter Blue on Friday. Twitter Blue subscriptions were paused after Musk included a verification checkmark with Twitter Blue, allowing companies, celebrities, and other high-profile individuals to be impersonated by anyone with $8 to spend. Twitter Blue has not been available since November 11.

With the relaunch, Twitter Blue is expected to include different badge colors for corporations, government accounts, and individuals, as well as restrictions on changing usernames and limits on signups for newer accounts.

Article Link: Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

 

[segfaultdotorg]

WINNING! When does Twitter Blue Pro launch?

 

[TheYayAreaLiving 🎗️]

$11 per month? That’s a total rip-off. Not worth it. Sorry! Save yourself a headache.

 

[Kaos22]

Good for Twitter!

 

[6787872]

i don't even know who to rant against anymore. incompetent elon or out of control apple. doesn't app store rules forbid you from charging extra for the same service on the site?

 

[mrat93]

can’t wait for people to pass this off as some epic shot at apple or exposing them for something. 30% iNtErNeT tAx

 

[macsplusmacs]

$11 bucks down. Only $44 billion to go eh Enron?

Lol. Eleven bucks to get a tidy bowl blue check mark.

The twitter Toilet bowl continues to swirl around and around.

 

[TheYayAreaLiving 🎗️]

So I’m not really good at math. But it seems like Elon Musk is charging $11 now instead of an $8 subscription fee. He's basically charging back Apple 30% App Store fee to the iPhone consumers 🤦🏻‍♀️.

This is what they were having a meeting about last week. Both of them couldn’t come up with a plan to lower the prices. Twitter is lame. 😒

https://forums.macrumors.com/threads/elon-musk-meets-with-apple-ceo-tim-cook-amid-claims-of-twitter-app-store-dispute-updated.2372106/

 

[odHbo]

I assume this is the same for the Google Play Store?

 

[ersan191]

i don't even know who to rant against anymore. incompetent elon or out of control apple. doesn't app store rules forbid you from charging extra for the same service on the site?

No

 

[macsplusmacs]

So I’m not really good at math. But it seems like Man Baby is charging $11 now instead of an $8 subscription fee. He's basically charging back Apple 30% App Store fee to the iPhone consumers 🤦🏻‍♀️.

This is what they were having a meeting about last week. Both of them couldn’t come up with a plan to lower the prices. Twitter is lame. 😒

https://forums.macrumors.com/thread...of-twitter-app-store-dispute-updated.2372106/

Basically, Tim told Enron to pound sand.

 

[swester]

Why would...anyone pay for this? What's the benefit again?

 

[1557750]

You Musk be crazy!!!

 

[TheYayAreaLiving 🎗️]

Why would...anyone pay for this? What's the benefit again?

A dumb blue star and a dumb verification system. Makes no sense because Twitter is flooded with bots and multiple accounts. Even after paying the subscription fee, you are still going to be dealing with the annoying bots 🤖

 

[zapmymac]

Comical, really. I personally don’t see an added value, but some people I guess really like Twitter?! Enjoy the ads.

I feel like if the general populous doesn't hold the line on paid subscriptions NOT getting rid of ads, we all lose in the long run.

 

[1557750]

So I’m not really good at math. But it seems like Elon Musk is charging $11 now instead of an $8 subscription fee. He's basically charging back Apple 30% App Store fee to the iPhone consumers 🤦🏻‍♀️.

This is what they were having a meeting about last week. Both of them couldn’t come up with a plan to lower the prices. Twitter is lame. 😒

https://forums.macrumors.com/threads/elon-musk-meets-with-apple-ceo-tim-cook-amid-claims-of-twitter-app-store-dispute-updated.2372106/

Ding ding ding ding! We have a winner, Johnny.

👊😮👍

 

[carlylemiii]

$10 on the App Store would net them the $7 they want… 🤦‍♂️

 

[blazerunner]

$10 on the App Store would net them the $7 they want… 🤦‍♂️

Makes sense given how Apple takes 30% for doing almost nothing.

 

[TheYayAreaLiving 🎗️]

Ding ding ding ding! We have a winner, Johnny.

👊😮👍

Don’t tell that to Elon Musk. Lol, I don’t want him to get mad at me.

 

[sw1tcher]

Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month.

$11 - 30% = $7.70

What's the extra $0.70 for?

Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches.

It's now $0.99 less per month for people to impersonate celebrities and companies 🤣

Musk halts Twitter's coveted blue check amid proliferation of imposters

Twitter Inc paused its recently announced $8 blue check subscription service on Friday as fake accounts mushroomed, and new owner Elon Musk brought back the "official" badge to some users of the social media platform.

www.reuters.com

 

[GooseInTheCaboose]

i don't even know who to rant against anymore. incompetent elon or out of control apple. doesn't app store rules forbid you from charging extra for the same service on the site?

Elon is trying to goad Apple into removing its app from the App Store to try and make us angry at Apple.

He is also doing this to highlight the App Store’s collecting over 30% of the earnings on apps sold in it to make us angry at Apple.

Ask me? It all makes me angry at Elon for acting like an infant.

 

[diamond3]

$11 - 30% = $7.70

What's the extra $0.70 for?

Likely to convince more people to not go through apple. Twitter get's a larger cut if you decide to go through apple.

I'm not sure what the solution here is for Apple. In some situations it seems like apple should collect the revenue, on the flip side of it, some services seem like they really shouldn't be collecting anything significant. Maybe an alternative fee that is per download a percentage of the revenue each time? Kind of like a download fee.

 

[imikem]

Perfect! I'll sign up right after I recreate my Twitter account.

In other words, effin' never, Elon. Buhbye.

 

[paulovsouza]

Let’s see who wins. It’s Apple VS Elon VS consumer who refuse to be taken advantage of. Elon wants to stick it to Apple with their tax, and hope his brand is stronger than Apple. He’s also hoping his brand is strong enough to encourage people to waste money on Twitter blue. I don’t know if you can keep hiding bad business moves under “trolling”.

 

[vikingjunior]

Nothing new, YouTube and Spotify charge extra for payments made through the app store.
Honestly, where is the line drawn to who is a celebrity?