Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
59,215
23,136


Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month.

Twitter-Feature.jpg

Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According to The Information, some employees have been briefed on the new pricing, but Twitter CEO Elon Musk is known for making snap decisions, so it is still not yet clear if plans could change.

The higher price point on the iPhone will allow Twitter to provide Apple with its 30 percent cut of in-app purchase proceeds without significantly cutting in to Twitter's bottom line. The pricing difference will likely encourage most customers to subscribe on the web, allowing Twitter to avoid in-app purchase fees.

Other companies like Spotify have in the past charged higher prices on the iPhone than on the web, but this often leads to confusion for consumers who do not understand why the prices are different on a device to device basis. Apple does not have an issue with companies charging more for subscriptions in apps than on the web.

The Twitter Blue pricing changes come after a short dispute between Twitter and Apple. Musk last week criticized Apple's App Store fees and claimed that Apple had "threatened to withhold Twitter from its App Store," but he later walked that statement back following a meeting with Apple CEO Tim Cook.

Musk and Cook met at Apple Park, and afterward, Musk said they had a "good conversation" and that there had been a "misunderstanding" over Twitter being potentially removed from the App Store.

Twitter is planning to relaunch Twitter Blue on Friday. Twitter Blue subscriptions were paused after Musk included a verification checkmark with Twitter Blue, allowing companies, celebrities, and other high-profile individuals to be impersonated by anyone with $8 to spend. Twitter Blue has not been available since November 11.

With the relaunch, Twitter Blue is expected to include different badge colors for corporations, government accounts, and individuals, as well as restrictions on changing usernames and limits on signups for newer accounts.

Article Link: Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website
 

macsplusmacs

macrumors 68020
Nov 23, 2014
2,310
10,618
So I’m not really good at math. But it seems like Man Baby is charging $11 now instead of an $8 subscription fee. He's basically charging back Apple 30% App Store fee to the iPhone consumers 🤦🏻‍♀️.

This is what they were having a meeting about last week. Both of them couldn’t come up with a plan to lower the prices. Twitter is lame. 😒

https://forums.macrumors.com/thread...of-twitter-app-store-dispute-updated.2372106/


Basically, Tim told Enron to pound sand.
 
Why would...anyone pay for this? What's the benefit again?
A dumb blue star and a dumb verification system. Makes no sense because Twitter is flooded with bots and multiple accounts. Even after paying the subscription fee, you are still going to be dealing with the annoying bots 🤖
 
Last edited:

iDarth_Betar

macrumors 65816
Jul 18, 2022
1,018
3,928
So I’m not really good at math. But it seems like Elon Musk is charging $11 now instead of an $8 subscription fee. He's basically charging back Apple 30% App Store fee to the iPhone consumers 🤦🏻‍♀️.

This is what they were having a meeting about last week. Both of them couldn’t come up with a plan to lower the prices. Twitter is lame. 😒

Ding ding ding ding! We have a winner, Johnny.

👊😮👍
 

sw1tcher

macrumors 68040
Jan 6, 2004
3,715
9,829
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month.

$11 - 30% = $7.70

What's the extra $0.70 for?


Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches.
It's now $0.99 less per month for people to impersonate celebrities and companies 🤣

 

GooseInTheCaboose

macrumors regular
Apr 2, 2022
239
117
i don't even know who to rant against anymore. incompetent elon or out of control apple. doesn't app store rules forbid you from charging extra for the same service on the site?
Elon is trying to goad Apple into removing its app from the App Store to try and make us angry at Apple.

He is also doing this to highlight the App Store’s collecting over 30% of the earnings on apps sold in it to make us angry at Apple.

Ask me? It all makes me angry at Elon for acting like an infant.
 

diamond3

macrumors 6502a
Oct 6, 2005
879
368
$11 - 30% = $7.70

What's the extra $0.70 for?
Likely to convince more people to not go through apple. Twitter get's a larger cut if you decide to go through apple.

I'm not sure what the solution here is for Apple. In some situations it seems like apple should collect the revenue, on the flip side of it, some services seem like they really shouldn't be collecting anything significant. Maybe an alternative fee that is per download a percentage of the revenue each time? Kind of like a download fee.
 

paulovsouza

macrumors regular
Oct 3, 2012
197
276
Let’s see who wins. It’s Apple VS Elon VS consumer who refuse to be taken advantage of. Elon wants to stick it to Apple with their tax, and hope his brand is stronger than Apple. He’s also hoping his brand is strong enough to encourage people to waste money on Twitter blue. I don’t know if you can keep hiding bad business moves under “trolling”.
 

vikingjunior

macrumors 65816
Aug 17, 2011
1,306
586
Nothing new, YouTube and Spotify charge extra for payments made through the app store.
Honestly, where is the line drawn to who is a celebrity?
 
  • Like
Reactions: Shamgar
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.