Two Popular Apple Fitness+ Trainers Announce Departure From Service

[MacRumors]

Two popular trainers on Apple Fitness+ have unexpectedly announced their departure from the service, which will celebrate its second anniversary since launching this December.

Dustin Brown, who was previously a yoga trainer on Fitness+, announced his departure from the service in an Instagram post earlier today. "After being in the U.S. for over two years, I had the opportunity to travel back to Australia and spend time in my studios and in the community here," Brown wrote. "I am following and listening to my heart, and I have decided to move back to Melbourne! This means my time at Apple Fitness+ is coming to an end." Brown had been part of the service since its launch.

Brown wasn't the only one to announce a departure from Fitness+ today. Also in an Instagram post, Betina Gozo, who was a core and strength trainer on the service, said that after two years being part of the team she is leaving. "I'm sad to share that my time on the Fitness+ trainer team is coming to an end. I'm so grateful to have been part of this incredible team in LA," Gozo wrote. "The devotion, character, knowledge, and hard work of every single one of you is impeccable," she added.

Apple Fitness+ initially launched on December 14, 2020, and has since added new workout types and programs and expanded to new countries earlier this year. While Apple plans to hold a hardware-focused event this Wednesday, updates to services, including Fitness+, have been routinely talked about during Apple's fall events.

(Thanks, Ben)

Article Link: Two Popular Apple Fitness+ Trainers Announce Departure From Service

 

[sorgo †]

NOOOOOOOOOO!!!!! Dustin was my absolute favorite and the only male yoga instructor, not that it really matters (but men’s and women’s yoga can be different) 😨😰😩😞😔

 

[rpmurray]

They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.

 

[cknibbs]

Dang too bad - liked them both!

 

[t0rqx]

They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.

mostly and probably “cheaper”, let me give you a hint: AR+Memoji’s.

 

[ProfessionalFan]

They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.

Sure sounds like they chose to leave for personal reasons.

They aren't old, and Apple Fitness+ has older trainers than them.

 

[Think creative]

I just wished Apple would buy Peloton. I prefer Peloton's instructors, but am debating on buying an official bike because of various reasons (though I have tried one and love it).

 

[Ateam043]

I just wished Apple would buy Peloton. I prefer Peloton's instructors, but am debating on buying an official bike because of various reasons (though I have tried one and love it).

I’m on the other side of the fence. I find Peloton instructors corny - for a lack of a better word. Love the iFit (Norditrack) instructors who just keep it real.

 

[VideoAlex22]

This is likely the result of stock options vesting, or some other bonus payout happening.

 

[iSuzan]

What a shame. I love both. 😢

 

[edwrap]

As someone who’s only been doing the yoga and core workouts lately, losing the best trainer in each is a gut punch. Ugh

 

[orbital~debris]

Really didn’t expect this on the ‘eve’ of an Apple Event, but giving it more thought… knowing Apple they’re about to add improvements & expansions to Fitness+, so they may have ‘packaged’ the departure of these two trainers, planning the timing of their announcements so it’s a small - possibly overlooked by many - blip that will get lost amongst the imminent onslaught of new Apple news.

Dustin was fab, and I’ll really miss his calm assuredness and friendly face.

Betina totally brought the energy to her workouts, I really enjoyed their vibe.

The thought of favourite trainers leaving Fitness+ did cross my mind a few months ago. Unfortunately it’s now a reality - but I’m hopeful that as Apple employed fantastic people like these from the start, they should be likely to employ new fantastic replacements too! 🤞

Close your rings, stay active, people!

 

[rmcq]

They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.

Clearly you haven’t used the service considering Molly the other Yoga instructor is well over 40.

 

[canyonblue737]

To be honest I'm not surprised there hasn't been more turnover, I think this makes only 3 instructors that have left total in 2 years. Other services like Peloton have a huge amount of churn.

 

[eperitus]

Betina just had a baby and came back from well-deserved maternity leave. If she's anything like my wife, she probably wants to spend more time with her new little one. Best wishes and many blessings to both!

 

[ataq]

Gymojis.

I laughed loudly, thank you for this

 

[Born Again]

Omg what a coincidence! Why would they leave a service that is at the top of their game? Anyone know how many are active subscribers? 2000 to 3000 is my guess.

 

[entropys]

I just wished Apple would buy Peloton. I prefer Peloton's instructors, but am debating on buying an official bike because of various reasons (though I have tried one and love it).

Why does apple need to buy peloton?it would be cheaper to just set up a similar service, except viable.

 

[w5jck]

Maybe they should just pay Pixar to animate a few trainers. It is all BS any way…

 

[solideliquid]

Please never take away my Coach Kyle!

 

[eperitus]

Omg what a coincidence! Why would they leave a service that is at the top of their game? Anyone know how many are active subscribers? 2000 to 3000 is my guess.

In 2021, Apple had more than 745 MILLION paid subscriptions across all of services. Source: https://www.cnet.com/tech/services-...s-big-numbers-on-its-expansion-into-services/

Say just 2% of that number subscribes to and actively uses Apple Fitness. That's almost 15 million Apple Fitness subscribers. Over 7x what Peloton has, if my guess is correct.

 

[ProfessionalFan]

Omg what a coincidence! Why would they leave a service that is at the top of their game? Anyone know how many are active subscribers? 2000 to 3000 is my guess.

There’s no way Apple would keep a service with that low of a subscriber count. It’s much much higher than that.

 

[Kabeyun]

Why does apple need to buy peloton?it would be cheaper to just set up a similar service, except viable.

Isn’t that precisely what Apple did?

 

[Kabeyun]

Omg what a coincidence! Why would they leave a service that is at the top of their game? Anyone know how many are active subscribers? 2000 to 3000 is my guess.

Cheeky or ignorant?

 

[Howyalikdemapls]

I just wished Apple would buy Peloton. I prefer Peloton's instructors, but am debating on buying an official bike because of various reasons (though I have tried one and love it).

That would be amazing!!! I was so excited for Apple Fitness+ but the delays in going live led us to get a Peloton bike+. Now that we pay monthly for a Peloton membership I can’t justify paying for Apple Fitness+ too… but if Apple would buy Peloton…