If IDFA is dead, a new way to track users will start to rise. This is what I believe.
Also, people are having so much faith in apple not tracking their own customers and not selling data? No audit from third party means everything has to Be taken with a grain of salt in my book.
Ad company apparently still could not figure out an alternative method to maintain user tracking even after the grace period. Interesting.
Do keep in mind though, ad supports “free of charge” contents. I certainly don’t want to browse the internet where only google, government website, Wikipedia and a handful of niche sites are “free of charge” to access. Putting everything behind a paywall is just as terrible as browsing a news site with some ads, if not worse.