Settings -> Privacy -> toggle ‘Allow Apps to Request to Track’ to ‘Off’
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Two-Thirds of iPhone Users Expected to Block Ad Tracking
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Don't let the door hit you on the way out
There's nothing wrong with tracking per se. What really p****s me off is doing it without asking me and then acting like you're entitled to your business model, in which I (well we all collectively) play a vital role against my will.
I understand nothing is free. I'm not always willing to subscribe because frankly I'm not sure why I should subscribe to a calendar app, but I'm more than happy to part ways with my money for a good app or service.
If this reduces the number of apps, so be if. I'm fairly confident that quality will survive and there's just a lot of really bad apps flying around anyway.
I understand nothing is free. I'm not always willing to subscribe because frankly I'm not sure why I should subscribe to a calendar app, but I'm more than happy to part ways with my money for a good app or service.
If this reduces the number of apps, so be if. I'm fairly confident that quality will survive and there's just a lot of really bad apps flying around anyway.
I’d happily like to see all ad paid apps die. That business model is parasitic. I’ll also happily pay for any and all apps I use. A free trial period could resolve the issue of testing before purchasing.
I’m at the point where I never under any circumstances click on an ad. Although I rarely see them with the blocking I run, plus never running apps with them, rather I pay for the ones I want.
So here are the options I would like to see.
brand X would like to track you:
a. No
b. No
c. Hell No!
brand X would like to track you:
a. No
b. No
c. Hell No!
It has been like that for me, for ages, except for Gmail/Youtube...Despite having set up all properly; I still get somehow targeted ads.
On the rest of the web, no targeted ads at all, all random stuff I don't care for, and I actually find that comforting.
I've said it before and I'll say it again. Services like Facebook need to offer a paid tier where your privacy isn't what's being sold, their service is. Until they start doing this they will see revenue decline If people were aware these services aren't free and their private data is the what is being sold most people won't go along with it. Some will, of course, but most will not. They better fix their business model.
Yep. What many of these app or sites will find is that unless the person absolutely needs the service, people will just stop using it and do something else with their time.
Here here! I’m no internet data streetwalker working for free!!
My thoughts exactly! That is why the big data mining company’s and resellers of data collected through their apps on the iOS and iPadOS platform spoke the loudest against this move. Kicking and screaming as their future fate of condition is done. They’re now having to resort to even shadier methods with code injected into their apps or on app updates
the two of you have a decent opinion yet my debate against those sentiments is
: have you forgotten how the App Store bloomed in the first place?
there be an onslaught of existing and new developers with ways to offer similar app experiences with new UI and designs and even better implementation etc to replace apps that collect data through their creators that refuse to adjust and instead. The ecosystem will be fine, more so I think it’ll thrive even more.
I'm surprised the number is that high partially because people just blindly click/tap ALLOW/AGREE to everything.
Still, myself, I know I'm going to see ads. The Internet is "free" because of them. If I'm going to see ads, I want to see ads related to me. Things I'm interested in. The fact you can search for something on Amazon and then see that item appear in your Facebook newsfeed later that day seems quite miraculous, but it's simple advertising, and I love it!
I don't want to see ads for sports or beer or tampons. Show me ads for something I'm interested in.
So, I'll Allow ad tracking from most all apps.
The best part is, though, Apple is giving users a choice, and that's perfectly acceptable.
Still, myself, I know I'm going to see ads. The Internet is "free" because of them. If I'm going to see ads, I want to see ads related to me. Things I'm interested in. The fact you can search for something on Amazon and then see that item appear in your Facebook newsfeed later that day seems quite miraculous, but it's simple advertising, and I love it!
I don't want to see ads for sports or beer or tampons. Show me ads for something I'm interested in.
So, I'll Allow ad tracking from most all apps.
The best part is, though, Apple is giving users a choice, and that's perfectly acceptable.
You're going to have ads, regardless, with many apps.
Do you want to see ads that apply to you or things you have no interest in?
There's no right or wrong answer: It's your choice.
It's not so binary as whether I want to see relevant ads or not.
It's about all the tracking and profiling which goes on under the hood that allows advertisers to serve users supposedly more "relevant" ads.
If anything, I feel that Apple still isn't going far enough. I wish their next step to be to acquire the lockdown app, make it default on all iOS devices and enable the blocking of trackers on a system level.
On a Joe Rogan episode with Edward Snowden (the first one if I remember right), he explains that digital devices, even when completely turned off, tend to still have a beacon and tracking of sorts active since decades ago.
He explains that most cellular phones do that and that there’s always some easy tracking happening... for example, you made a phone call, from a specific “unique serial number not tied to your name” device, yet somehow the company knows “who” to charge “when” by the second depending on to “where” for that phone call. You bought a tv, that has a serial number, that was tied to a credit card charge, so on and so forth.
I agree with what you do, yet the paranoid in me wonders how effective is it, do TVs also have always on beacon (very likely)? It may not find wifi so it would search for the closest cellular network relay?
I say “make it hard as possible”, but what would be the hardest possible?
I think he means you can log out and uninstall it all completely. Or (something I didn’t know until this thread) disabling global app tracking on the privacy settings already available in currently officially released versions. That said, totally, I won’t risk beta testing either, even official releases are risky more often than not
I’m so curious about what’s going to happen. I understand some things might stop being free but me personally I’m ok with it, most free things lately tend to do the job poorly or try to do too many things in the hopes of keeping an user around for as long as possible. Lately I have began to appreciate those $1 or $5 single task apps that do a single thing but very well, manages memory to the T and it’s self-contained. Heck even if it crashes it only crashes on that and not your whole life type of crash. I think paid iPad apps have opened the eyes on me for that, that now on Mac I look for similar solutions.
And if free is the only way for some (I could find myself in financial tight situation anytime too), then that will be the price to pay... at least it’s clear.
I agree with the sentiment, 99.9%... although don’t know if there’s a pinch of overreaction there? Or maybe I find myself so dependent on this that I just can’t do it. Even a daily jog I rely on the GPS thingy to track the progress, feed me the badges, fill the activity circles, etc... damn.
In this case it’s really “ask the app” hope for the app to comply and not circumvent or find tricks around it... but in truth, Apple has a knack of unbalance language just for the sake of keeping it clean. Too clean for me.
I do like apple products and services to be honest but this boils my piss, Apple Music has “Love” and “Dislike” instead of the more accurate pairs like “Love/Hate” or “Like/Dislike”, but no, we get this hand picked pair.
Sometimes Apple Music suggest some songs that I really dislike, just for giggles I’ll go “Hey Siri, I f**king HATE this song” and it will go “Ok! I’ll remember that you don’t like this song!”.
As an advertiser this is better than I was expecting. I was thinking closer to 80%
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek).
With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is used to track usage across apps and websites for ad targeting purposes.
Chief analytics officer at marketing company Epsilon, Loch Rose, said "nobody really knows for sure" what will happen once Apple's tracking prompts become widespread, but the cost per mille of in-app ads, which is the cost an advertiser pays for one thousand views or impressions, is expected to drop by as much as 50 percent.
The initial outlook for the number of users giving consent to track looks bleak, with a median opt-in rate of just 32 percent, according to an analysis of 300 apps across 2,000 devices from AppsFlyer, a mobile marketing and attribution company.
The analysis found that apps with higher consumer affinity saw higher opt-in rates, hovering around 40 percent, but some companies such as dating app Bumble are expecting as few as 20 percent of users to opt-in at most, with its lowest opt-in forecast being for less than one percent of users.
Major digital ad company Trade Desk said that 10 percent of the 12 million ad opportunities per second on its platform are tied directly to IDFA metrics.
There is concern in the advertising industry that widespread opt-outs would lead to the complete deprecation of IDFAs, making ad targeting and performance information almost impossible on Apple platforms, since a key piece of data for advertising would essentially be removed and a certain number of users will no longer be targetable at all.
If opt-out rates are high and IDFAs become scarce, app developers and publishers are expecting revenues to be hit in the short term. Advertisers are also aware that opt-in rates may not be consistent when the feature is widely adopted, which may exacerbate the level of uncertainty and lead to inconsistent data.
Approximately 58 percent of advertisers are reportedly planning to move their businesses out of Apple's ecosystem and invest in other areas like Android devices or connected TV as a result of the change.
Article Link: Two-Thirds of iPhone Users Expected to Block Ad Tracking
Can't wait. If only all the subscriptions could also just move to other platforms and charge one time fees on iOS, that would be paradise 😅
All advertising is bad. It’s annoying and just takes space. I have never clicked on any ad, never read it. I wish it went away and never came back.
who is the insane 1/3 thats wants to be tracked and bombarded with advertisement?
If you hate ads and tracking I suggest you install uBlock Origin for your browser, PiHole for your network, or NextDNS which does the same but paid and in the cloud.
The internet is no longer a friendly place and you need protection like house locks and security cameras.
If you hate ads and tracking I suggest you install uBlock Origin for your browser, PiHole for your network, or NextDNS which does the same but paid and in the cloud.
The internet is no longer a friendly place and you need protection like house locks and security cameras.