Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
67,483
37,748



Last week, rumors suggested that Apple was planning to involve U2 in its upcoming iPhone 6 launch, with the band possibly performing at the event or including its new album on the iPhone 6. Those rumors were later dismissed by a U2 spokesperson, but it appears U2 may indeed be a part of tomorrow's event.

According to a new report from The New York Times, U2 will play a "significant part" in Apple's event at the Flint Center. Not only will U2 play at the event, its upcoming album will be integrated into Apple's products in some way.
Extending a decade-long connection with Apple, U2 will play a significant part in Apple's event, which will be held at a performing arts center in Cupertino, Calif., the company's home base, according to three people briefed on its plans. In addition to performing, the band will reveal an integration with Apple's products that is connected to its next album, which is expected to come out by the end of the year, according to these people, who spoke anonymously because the band's appearance -- and its deal with Apple -- is supposed to be a surprise.
Apple and U2 have had a long partnership, as Steve Jobs and Bono were good friends. Starting in 2004, Apple released several special edition U2 iPods, which included the band's signatures and U2's music. Apple has also been a longtime partner of (Product) RED, a charity founded by Bono, so another major partnership is no surprise.

u2stevejobs.jpg
Bono with Steve Jobs at 2004 U2 iPod event courtesy of The New York Times
It is not clear exactly what U2 will reveal on Tuesday or how it will be connected to Apple, but The New York Times says that reports suggesting the iPhone 6 will come with U2's newest album were false. Instead, U2's deal with Apple will see the band's music released in an "innovative way" with Apple's event serving as a "big, splashy stunt to generate publicity."

Apple, for its part, has been building a massive structure at the Flint Center at De Anza college, where its iPhone event will be held. Some rumors have suggested that the structure could be a stage, with a Cupertino resident remarking that it "looked like a sound stage going up for a rock concert."

Tomorrow's event, which will kick off at 10 a.m. PST, is expected to be Apple's biggest event in some time. The company will debut the iPhone 6 in 4.7 and 5.5 inch varieties and it is also said to be unveiling both its long-rumored wearable device and a new payments initiative involving both the iWatch and the iPhone 6.

Article Link: U2 Said to Play 'Significant Part' in Tomorrow's Apple Event
 
Man.... if all the hype of a mysterious building and all of that secrecy is a.... stage for U2.... im so disappointed.
 
They already have limited time to show us all the cool new stuff so please, don't let U2 have a "significant" part in tomorrows event :S
 
that building is simply too large for a stage. I haven't heard talk about U2 since this whole deal came up.
 
I just think this is stupid. I don't want any crap on my phone taking up space. This is what Microsoft does not Apple.
 
if the new album comes on the iPhone/ipad I pray it can be deleted.

If they do anything just give a download code for the album if you really want it
 
Man.... if all the hype of a mysterious building and all of that secrecy is a.... stage for U2.... im so disappointed.

This... all day long. Be SO disappointed if that is a stage for U2 versus a demo house for new products, etc.




:apple:
 
Maybe the big surprise is that Apple is making a Google Glass competitor, and that's what Bono has been testing for the past 15 years with those big, stupid glasses?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.