Still waiting for my SS, but I don't think it's being anal to expect a $600 watch to not have a rattled up button. If I could hear or feel it moving around, I'd be irate.
Just go to an APple store and try the demo units, you'll find they all have a little bit of play in them.
Not sure if I could keep a straight face if I worked in an Apple Store.
"My button is loose!"
"That's not good, can I see?"
"Here, it moves, look!"
"Hmm, I guess it does a bit, does it still work?"
"Yeah, but it moves a bit"
"Does it make a rattle noise?"
"No, but look, it moves a little bit when I press it on the end"
"So it works?"
"Yes"
"And it doesn't make a noise?"
"That's right, it but moves a bit when i press it."
Check your iPhone. All the buttons (mute, volume up and down, sleep/wake) on mine wiggle very slightly. This is normal.
Yet we hear from anal-retentive iPhone owners starting threads on this.
If that's all this is then you are 100% correct. I don't have my iPhone on me at the moment (shudder) but I don't recall ever having an issue with buttons that bothered me.
It takes a deliberate anal-retentive action of inducing the wiggle with your fingertip.
They replaced mine. I was also having a problem launching Apple Pay because of it.