I was frustrated trying to reserve an iPhone 4s at the closest Apple store (Metro Centre) near Newcastle, I'd had no luck for 4 or 5 days, well anyway, I had to do some work near there so I thought that I would pop in on the off chance, no luck, wouldn't even sell me one. Nothing ventured, nothing gained, I sent an e mail of complaint to the new CEO of Apple that evening when I got home, more in frustration than anything else TBH.
As luck would have it, I managed to reserve a phone that very same evening, to pick up the next day, the service, as is the norm with Apple was superb, I'm delighted with my new phone.
Well, tonight I got the following e mail:
Hi Dave,
Thank you for showing interest in the iPhone 4S; we are sorry to learn about your previous, disappointing experience; and thank you for contacting Tim regarding the matter. As a company, we are currently experiencing extremely high demand for the iPhone 4S. To deal with this we have our reservation system, which at this moment in time is the best way for us to ensure that we have a fair method for our customers to obtain the iPhone 4S. As you have previously had no success using our system we are more than happy to ensure that you get the phone you require as soon as possible.
Please could you contact the store at your convenience via email or telephone so that we can arrange a successful reservation for you. My name is J***, a red zone specialist, and I can ensure that you get the iPhone that you require. If I am out of store please request to speak to a member of our Leadership Team, who can resolve this issue in my absence.
Many thanks,
J***
MetroCentre
01914022500
I have taken out full names and e mails.
Suffice to say, I have had to eat some humble pie and reply, but it just goes to show how far Apple are willing to go when the CEO passes on an e mail to one of it's shops. Outstanding service.
I'm made up.