Called the Regent Street store - they said one can reserve at 6am. Not sure if it's 6am or 12am though. He said he's been told 6am and he was from the Comms department.
I don't mind if it's either. I asked if it's difficult to reserve and he said no it shouldn't be a problem. He said I should be able to reserve the one I want and at the store I want.
I've never gone through this, would anyone like to shed light on whether the reserve and pick up is a) an easy process b) you have a decent likelihood or is it like a lottery?
does it matter really which store you choose?
Easy. Once you get an hour window you just turn up. Today there was a separate queue for those with reserved times. I waited 20 minutes then was in the store and out in 10.