It's all about the money
Universal is positioning itself to gain control of it's products sale price. It's a strategic move. CD sales are down and continue to decline year after year. The writing is on the wall. Digital is the future for music and video.
Currently 15% (give or take a couple % depending on where you look) of their music sales are through Apple. If the trend keeps up a larger and larger share of their revenue will have to funnel through Apple. Digital music sales are not as lucrative as CD sales. Piracy is and will continue to eat into their pockets. As a result their revenue will fall. If a publicly traded company fails to grow it ceases to attract investment and will eventually fail. Apples price fixing is going to put a bigger and bigger dent in their revenue. They are rolling the dice in hopes that they can either force Apple to be more negotiable over the sale prices or generate more competition in the digital distribution channel to regain control over the sales of their product.
Apple may be king of the hill in the digital distribution, but they had a revenue in 2006 of only $4.37B. Universal was a little higher at $5.7B (2005). However the french company that owns Universal raked in $27.2B (2006). Deep pockets and the desire to stop the bleeding will win the day for Universal.
That is if the buyers don't revolt and refuse to buy they're products from anywhere except iTunes. If you can't get the music you want at one location you will be awfully tempted to buy it elsewhere. Piracy will have to be kept in check, so expect a lot more lawsuits to stem the tide if the buyers turn to illegal means to get their music.
Universal is positioning itself to gain control of it's products sale price. It's a strategic move. CD sales are down and continue to decline year after year. The writing is on the wall. Digital is the future for music and video.
Currently 15% (give or take a couple % depending on where you look) of their music sales are through Apple. If the trend keeps up a larger and larger share of their revenue will have to funnel through Apple. Digital music sales are not as lucrative as CD sales. Piracy is and will continue to eat into their pockets. As a result their revenue will fall. If a publicly traded company fails to grow it ceases to attract investment and will eventually fail. Apples price fixing is going to put a bigger and bigger dent in their revenue. They are rolling the dice in hopes that they can either force Apple to be more negotiable over the sale prices or generate more competition in the digital distribution channel to regain control over the sales of their product.
Apple may be king of the hill in the digital distribution, but they had a revenue in 2006 of only $4.37B. Universal was a little higher at $5.7B (2005). However the french company that owns Universal raked in $27.2B (2006). Deep pockets and the desire to stop the bleeding will win the day for Universal.
That is if the buyers don't revolt and refuse to buy they're products from anywhere except iTunes. If you can't get the music you want at one location you will be awfully tempted to buy it elsewhere. Piracy will have to be kept in check, so expect a lot more lawsuits to stem the tide if the buyers turn to illegal means to get their music.