So, Universal are playing silly beggars before they're ready to get into bed with iTunes. Perhaps that's good for all of us, fuelling competition and keeping Apple on its toes. We just have to hope that, ultimately, Apple's rift with Universal heals and what is, without saying, the worlds best digital music store continues to be just that.
Hmm ... it's a brave man who risks incurring the wrath of Jobs. Didn't work out too well for Michael Eisner, after all.
Whilst I have to (generally) agree that any kind of monopoly anywhere is a bad thing*, I remain entirely gob-smacked by the short-sightedness of the music industry as a whole where Apple is concerned.
I mean, how much money were they making from online sales pre-iTunes? Pretty much nothing. They argued that MP3 was a format inherent to piracy, that MP3s were baaaad, m'kay.
Then iTunes came along and proved, quite definitively, that it wasn't the format (online distribution of files, not MP3 specifically) that was wrong, it was the half-arsed business model that the industry had been trying to implement.
So then what to the major labels do? They moan that they're not making
enough money from iTunes. What? As opposed to the bog-all they were making before? Yeah! Let's break the working, viable business model by messing with all the aspects of it that have been proven to make it work!
Cheeses. Ultimately, I suspect that the music labels' fear of iTunes is much more far-reaching. I suspect that they can see a time when artists sell directly to consumers via an online distro network and the labels' sweet scam where they screw both the artist and the consumer comes to an end.
The problem is that the major labels are looking at the very real possibility of extinction. The days of their business model are numbered and they lack either the imagination or the will to formulate a new one.
Cheers
Jim
* With the possible exclusion of utilities, postal services and rail networks, the breaking of whose monopolies in the UK hasn't exactly been a shining success.