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Upcoming Apple Store in Chicago Features MacBook Roof Design
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Tacky and garish.
Apple marketing is peculiar post-Steve. I believe Phil is super talented, but between the apple Genius campaign that was so embarrassing it's the only archives of ads apple has ever pulled from online to "The Orchard" png web page which was pulled in a matter of hours, they really fall off the taste wagon.
Hint to apple: make roof solar panels, not a tacky logo promotion. Even in a Chicago with less than optimal sun conditions. You'll be leading by example.
Apple marketing is peculiar post-Steve. I believe Phil is super talented, but between the apple Genius campaign that was so embarrassing it's the only archives of ads apple has ever pulled from online to "The Orchard" png web page which was pulled in a matter of hours, they really fall off the taste wagon.
Hint to apple: make roof solar panels, not a tacky logo promotion. Even in a Chicago with less than optimal sun conditions. You'll be leading by example.
We know that. Is that supposed to make this project any less meaningful because he wouldn't have approved of this? Steve was involved and approved of some strange projects of his own.
The next Apple Retail Store will resemble a giant iPhone 6 Plus. The walls and floor will bend if there are enough customers over the Occupancy Limit.
Isn't this just like one of the buildings at the new Apple Park? I commented a whole back that it looked like a MacBook on a rectangular building...perhaps the logo was not added yet at that time.
As a mark of respect to reflect the 'progress' of the actual MacBook this building has most of its doors removed which means dongle-doors must be used to gain access in and out compared to rival buildings - people are quite happy to embrace the 'less is more' concept purely so they can tell their friends they've been to a place with an Apple logo on it. Just like the real thing then.
That looks ABSOLUTELY RIDICULOUS!
Apple is building a new flagship retail location in Chicago, which features glass walls and a thin, carbon fiber roof. Photos of the store's roof were shared today by Chicago news site DNAinfo, and as it turns out, Apple has added a white Apple logo that wasn't in the original plans, making the top of the structure look a lot like an Apple notebook.
The roof is made from a material that resembles the silver aluminum of the MacBook and MacBook Pro, with rounded edges and the same rectangular shape. When complete, it will sit atop all-glass walls, making for a unique floating MacBook-style design that's not quite like any other Apple Store.
The new store, which is located near the historic Michigan Avenue Bridge alongside the Chicago River, has been designed by longtime Apple partner Foster+Partners in homage of architect Frank Lloyd Wright's Prairie Style homes in Chicago.
Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. It features two floors, with a flight of stairs that go from street level to a walkway next to the north bank of the river.
There is no word yet on when the new store will be opening, but construction is nearing completion.
Article Link: Upcoming Apple Store in Chicago Features MacBook Roof Design
The roof is already looking outdated based on older style MacBooks.
Absolute FAIL.
No. The 6 Plus is discontinued. Apple would use the iPhone 7 Plus, which essentially shares the same physical design as the 6 Plus. Which would negate your bending theory, due to the 7000 Series aluminum rectified any bendind Over the 6000 Series aluminum used on the 6 Plus.
You all are judging and haven't even see the completed project.........
Skeuomorphism on a whole new level
Apple is building a new flagship retail location in Chicago, which features glass walls and a thin, carbon fiber roof. Photos of the store's roof were shared today by Chicago news site DNAinfo, and as it turns out, Apple has added a white Apple logo that wasn't in the original plans, making the top of the structure look a lot like an Apple notebook.
The roof is made from a material that resembles the silver aluminum of the MacBook and MacBook Pro, with rounded edges and the same rectangular shape. When complete, it will sit atop all-glass walls, making for a unique floating MacBook-style design that's not quite like any other Apple Store.
The new store, which is located near the historic Michigan Avenue Bridge alongside the Chicago River, has been designed by longtime Apple partner Foster+Partners in homage of architect Frank Lloyd Wright's Prairie Style homes in Chicago.
Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. It features two floors, with a flight of stairs that go from street level to a walkway next to the north bank of the river.
There is no word yet on when the new store will be opening, but construction is nearing completion.
Article Link: Upcoming Apple Store in Chicago Features MacBook Roof Design
Yeh man!! Best idea yet!! A big Apple logo in the sky (on the clouds). Now that would be cool!!