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Because it signals commitment to AR/VR. The Vision Pro format (heavy device, hip battery, loner experience) may be a dead end, but it doesn't mean AR/VR is completely useless.

Glasses obviously make more sense but leaving the VP to rot with M2 like a brown banana is bad PR.
Not maybe. VR is a dead end. The best case for VR is playing games and even in gaming it flopped. VP has many problems and I don’t know why it was released without someone at Apple saying this is not going to work guys. I agree on glasses. Its the future. No seeing the world through cameras on a bad screen and it can be positioned as a lifestyle product like the iPhone, Watch and Airpods.
 
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Do you guys think Apple has a marketing department or does Phill Schiller names the devices himself? Apple Vision Pro? Like seriously, what an awful name. Sounds like something any person can come up with that hasn’t thought about it more than 2 minutes.
 
I don’t see the point of a new processor and nothing else given they have to maintain backward compatibility with the first edition. If they have features that only work on the refreshed hardware I’m out as a potential customer of any future item in the Vision line unless / until they deliver on AR glasses, which will probably be their own category with some other OS at first anyway.
 
Aside from being too expensive, uncomfortable, heavy, isolating (no one wanted that after the pandemic), and useless, it's also difficult to sell in stores. Going through all the pre purchase processes is too inconvenient. If they wanted to release a headset to market so badly, they should have made it a Mac display alternative and offered it at the same price point as the Studio Display, without the external display gimmick.
 
Do you guys think Apple has a marketing department or does Phill Schiller names the devices himself? Apple Vision Pro? Like seriously, what an awful name. Sounds like something any person can come up with that hasn’t thought about it more than 2 minutes.
They started with “Vision”. Not too bad. Then they had to add “Pro” because of the pricing. Then they noticed they can’t trademark just “Vision Pro” (due to existing trademarks), so it had to be “Apple Vision Pro”…
 
The main thing I am really hoping for with this v2 or v1.5 release – please bring it to more markets, e.g. bring it to the full EU. Enable the services and stores of other countries.
Right now it's a an odd situation (having bought the Vision Pro from Germany but living in another EU country right next to it): while I can use local Apple TV, Arcade, the App Store, on all my other devices I cannot use it with Vision Pro, but must rely on a separate German Apple account.
It's just bizarre that I can watch content from Apple TV with my Austrian account on iPhone, iPad, Mac, even Android and Windows devices – but not on the Vision Pro. For that I would need to resubscribe using a separate German account.

Please, Apple, fix this one way or the other.
 
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I want a Light Seal that distributes the pressure evenly across my forehead and cheek bones (edge-to-edge) so that there are fewer pressure points. I've tried all of the combinations of seals and pads and nothing works. Long viewing comfort would be improved considerably for me with this.
 
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It needs a 'halo' style headstrap, to hang in front of the face to minimise 'mask face'. That would also better distribute the weight of this rather heavy headset.
 
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I don’t understand doing just a chip upgrade. Do they think that is going to be enough to get existing users to upgrade? I doubt they will get many more new customers without a significant change. Seems like a wasted opportunity to get rid of that eyesore (EyeSight) and switch materials to make it lighter and cheaper.
Here’s the thing. The number of people that DON’T own an Apple Vision Pro is far greater than those that DO own an Apple Vision Pro. Combine that with the fact that those that already have an AVP… well, already have an AVP, it’s going to be easier selling one to the billions that don’t have one than to the million, maybe, that do.

If this were a market that were SATURATED with AVP’s such that pretty much everyone had one, then I could see Apple focusing on getting folks to upgrade. Because upgraders would make up the entire market. As it is now, what they’re focusing on is making it appealing to folks that don’t have one.
 
Who is this product even for?
We use it with my wife for architectural projects and interior design … To film sites with spatial video at a resolution no competitors is matching yet … to test some rooms with the clients and potential clients … To walk thru the project and adjust in real time etc … Vision Pro is a pro product and as the “no killer app” the Vision Pro itself with his capabilities is the killer function … Also watching a movie is one of a kind … the price is too high and the weight could have been dealt with by downgrading some material and who need this front glass with this stupid face ?
 
They started with “Vision”. Not too bad. Then they had to add “Pro” because of the pricing. Then they noticed they can’t trademark just “Vision Pro” (due to existing trademarks), so it had to be “Apple Vision Pro”…
They don’t even bother. Everything they release today is Apple something. If the iPhone were released today, it would be called the Apple Phone.
 
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