SteveC said:
Edit: I now found what you were talking about. 🙂 On the startpage... yes, it's there. But not on the Apple HOME page.
So I hope this does not misinform people waiting to buy new iMacs. They ARE coming. The startpage is not a page for breaking news.
The only products I see displayed/featured on the Apple home page are the new iPods.
New iMacs are coming.
I wasn't saying there won't be an updated iMac soon. There
has to be a lot of updates before or during WWDC, that's obvious. Especially with the much-awaited release of Tiger. Don't get too excited about arguing about something that you want so badly but aren't any more sure is going to happen than any of us.
What I only meant is: Why would they put that ad back up again after it had been replaced by the iPod Shuffle and then by the new PowerBooks, in other words, new products.
For example, I think that those who just bought the new PowerBooks before a major update worrying a new book would be released in less than 6 months, have nothing to worry about as long as the same ad appears anywhere on the Apple website. Unless Apple is going for a different strategy and not worrying about whether people will confuse the current iMac with a newer iMac, the ads saying "New" should disappear for a few weeks before the next revision appears, as should be the case for the PowerBooks.
That is what I find strange. We're all expecting a new iMac and if there's no indication of it on Apple's website it would probably mean that something new is about to appear. So why does the same ad/link appear after being away for a while? Is Apple going for a different strategy?
EDIT: I've been looking through Apple's website and maybe the word "new" means nothing to them and you are right. Maybe unless it's not on the main Apple page, it doesn't really matter to them whether they're calling the product new or not. The PowerMac, the PowerBooks, and the iMac hardware pages still say "new". On the home page only the iPods and the PowerBooks say "new".