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Somebody screwed up. Like the time I reserved Harry Potter and the Order of the Phoenix at Barnes and Noble so I could have it on release day, and they didn't have a book for me. I cried. I would cry now if I had reserved an iPhone and they didn't have it.
 
It's easy to take a reservation. But the most difficult part is holding the reservation. I don't think you know what a reservation is, because if you did, you would have my phone right now!!!

lol, just rewriting the script.
 
maybe you should have had a melt down in the store. Go back with the Seinfeld lines.
 
I would have told them that you've spent x amount of minutes/hours getting to the store and queuing up like everyone else who has reserved one only to be told that.

They need to make your time spent that day worth it.
 
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I'm very sorry to hear about your experience. I would suggest for you to send an email to Tim about this at tcook@apple.com and be polite and professional about it. Just express how you felt. Sure, it's not the end of the world but it did affect your launch day experience for sure.

I sent a feedback to Tim about a particular store launch experience for last year's iPhone 6 and this year they totally raised the bar. I knew Tim read the email because the store manager had a chat with me personally about it. Lo and behold, this year they made the experience so much better for everybody!

I think Tim should know about this as he will forward your concern to the store leader & managers of that store. Trust me, when they get emails from Tim, they get very serious about making it right for you after.

Just make sure to keep it polite and professional and I'm sure it will work out at the end :)

dL
 
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Gosh, some of the responses make me happy I don't work in retail. Somebody made a mistake; Sound the alarms! Raise the pitchforks! Escalate to the highest boss possible and make this poor soul pay with their life! (or at the very least, their job...)

Damn, it sucks, but it's probably the busiest day in the year for Apple retail. Somebody made a mistake and they've promised to sort it. No reason to raise the torches and call a lynch mob.
 
As others have said, send a polite email to corporate. This happened to someone I know last year, they were compensated a free case and headset. Mistakes do happen. Apple seems to be pretty good at making things right.

A friend of mine this year had their reserved phone come DOA. Was opened in store to activate and had no signs of life even plugged in.

Apparently at least here in Canada. They keep a small percentage aside in case of issues like the one she experienced.

-CanadaMaple
 
So I went to my local Apple Store tonight to pick up my reserved iPhone 6s Plus. After waiting in line I finally go in to get my phone. I give the guy my name he finds my reservation. He says I'll be right back. He leaves. 10 minutes later he arrives with no phone. They are sold out of my model. Actually all 6s plus was sold out. He goes talks to a manager. He then said all we can do is take your name and call when we get one. I said ok so tomorrow? He said we have no idea. The manager never came over and talked to me. I asked to talk to him. He basically said sorry we will call you when one gets in. My question is how can this happen?
I experienced the same issue yesterday at the SouthPark Apple Store in Charlotte, NC. I arrived at Apple and they didn't have my phone. Somehow it was sold to someone else. The associate offered to sell me a Verizon iPhone 6s Plus 128GB Rose Gold and I said no, and that I wanted the AT&T 6s Plus 128 GB Rose Gold phone that I originally ordered. The associate stated that since I was buying it full price it would be unlocked and that the phone would work on AT&T without a problem. Very politely and calmly, I stated that I ordered the AT&T model because it comes with band 30 (read it on a thread here on MR :) ) and that I wanted the phone that I ordered, plus, I am currently using AT&T's service. So, long story even longer, after speaking to a manager, who was helpful, we made a compromise for me to purchase an AT&T iPhone 6S 128 GB in Rose Gold and once the model I ordered arrived, he would personally give me a call and I would return to the store and pick it up. The manager stated the model I ordered was the most poplar including size and color, so it could be that I won't get what I ordered until sometime in October/November???!!! I was in that store for an hour trying to understand how this happened. In 2009, I ordered my iPhone 3GS for in-store pickup and it went off without a hitch. Since the release of the iPhone 4, I have chosen to have the phone delivered to my home or office just to avoid the long lines and crowds. In my mind, it's obvious that someone sold my phone without regard to my reservation or sold someone who originally ordered the Verizon phone they offered me my AT&T model.

One of the associates stated that the inventory room was a total disaster and that phones were all over the place. Poor execution and management of inventory is my take on this situation. I get that things happen and I feel that the manager did all he could to suffice me until my phone arrives, but I don't understand how items that have been reserved for in-store pick up aren't separately segregated and accounted for to ensure customers receive exactly what they ordered. I mean , I ordered my phone at 3am, selecting a time slot for pick up, and received an email the night before launch stating that my phone was reserved for pickup on Friday. I was excited and looking forward to learning about my new phone until I arrived at the Apple Store......*sigh*
 
I'd go back to the store and go all "Rock Star" ripping up desks and throwing sh*t around n stuff.
Or, take it up with Taylor Swift.
 
I'm serious about taking stuff like this to Tim Cook. This seriously hurts Apple's reputation and erodes customer confidence. I have no doubt that store managers have a way to hide stuff like this from ending up in their reports, so the only way for upper management to hold stores to account is for customers to go right to the top.

Mistakes happen .

You want someone to loose a job over a reservation? Or their bonus etc...

What if the issue was he online system? OP assumes their phone was sold, what if it never arrived to the store?
 
If this happen to me but i didnt wait long i wont mind to much but if this happens to me today and i wait 1HR + i will be pissed
 
i remember during the iPhone 4 days i walked in without a reservation and he just pulled out a box from behind and hid the phone in his desk while processing and smiling at me. meanwhile ppl with a ticket got sent away
 
It is possible that they never had one. But I got 2 emails one saying I have it reserved then A a second saying its confirmed. I would think the only way it would confirm was if it was actually available.
 
Same thing happened to me. 2 reservations and only 1 available. Expressed my frustration and I received a free leather case.
And in your situation, the Apple Store manager told you that Apple did not send the store enough of that size/color, correct?
 
Thursday morning I received to emails stating that my reservation was confirmed. I only ordered one phone and felt that the second email was more of a glitch than anything.

Standing in the Apple Store for close to an hour waiting for them to tell me that my phone was nowhere to be found did anger me. However, I do think it is best that I send a note to Apple about my experience with the hope that they are able to pinpoint how and why this happened. I'm not trying to get anyone fired or admonished, but I do think that those in corporate need to find a way to keep this from happening again. Either the amount of inventory sent to the store was incorrect, a mix-up in separating reserved phones, or someone just outright sold my phone to someone else by accident. (ughhhhhhhh)
 
Mistakes happen .

You want someone to loose a job over a reservation? Or their bonus etc...

What if the issue was he online system? OP assumes their phone was sold, what if it never arrived to the store?
So we should never ever be critical when someone screws up? How will things ever improve?

If someone sold that phone to a friend, or "friend", then they should be losing their job. Some managers apparently did an awesome job of organizing everything (which tends to make things come off without a hitch), and some did a very poor job, completely chaotic. But we're not going to examine that at all because the poor manager might make less bonus than the awesome manager. :rolleyes:
 
You guys who were jacked should be at least getting the minimum of a free leather case for your troubles. They've given those for free when deliveries were late last year. Wasting a hour or so in the pickup line for a iPhone that was given to Kanye West/Taylor Swift/Manager's girlfriend is time=money. I would be politely asking for Applecare + Case.
 
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I'm very sorry to hear about your experience. I would suggest for you to send an email to Tim about this at tcook@apple.com and be polite and professional about it. Just express how you felt. Sure, it's not the end of the world but it did affect your launch day experience for sure.

I sent a feedback to Tim about a particular store launch experience for last year's iPhone 6 and this year they totally raised the bar. I knew Tim read the email because the store manager had a chat with me personally about it. Lo and behold, this year they made the experience so much better for everybody!

I think Tim should know about this as he will forward your concern to the store leader & managers of that store. Trust me, when they get emails from Tim, they get very serious about making it right for you after.

Just make sure to keep it polite and professional and I'm sure it will work out at the end :)

dL

Concur. You get more with honey than vinegar, so be polite, but form. Not sure how your store handled reservations, but mine had 2 lines AND checked people in reservation line in and when a rep was available to assist called you from line. The non reso line snaked down and around the mall. Heard they had 1000 reservations. Now I've read on this forum that some stores didn't or were that organized and sounded like they either sold reserved phones if not picked up within a certain time (have heard 3 hours) or just mucked up. It does happen, but we never want to happen to us.
 
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