I don't think there's a different tariff impact of sending a pallet of iphones to stores vs a pallet of iphones to customers.Umm...you may have a point...can't believe we are going back to the days of lining up at a physical brick and mortar store for our phones....
Although Apple didn't raise the prices on this year's phones, this may be one way Apple is trying to mitigate the impacts of those tariffs.