I think it is interesting that everybody focuses on that aspect of the response, while ignoring the free bumpers, and all the documentation that apple provided to show that other smart phones behave similarly.
So in other words it's OK to speak to your customers as though they're idiots.
Giving out a 50 cent bumper (Apples Cost) was not out of kindness. It was a reaction to the push back from pissed of customers. A free bumper from a multi-billion dollar company is no big deal. Especially as a band aid to cover up an engineering defect Jobs knew about in advance but shipped it anyway.
Just goes to show "the Gullibles" will go for anything.
You've got to give him credit fir what he's able to get away with.