Before people start crynig about "unlimited" data; you can still consume as much data as you want... at the speed Verizon chooses for you.
It's Comcast all over again. Yeah, it's "still unlimited", but let's face it: That means nothing if it takes - what? - four, five times as long?
Instead of throttling down speeds for the sake of a marketing slogan, these carriers ought to set an upper limit sufficient for most users, and a 'power user' limit, with an extra charge, above that.
I know WHY they do what they do, of course. They want a breezy marketing line. 'Unlimited' sounds better than, well, limited. And most average users don't know (or care) how much data they actually consume, so if you put a limit on it, they'll say 'why can't I have an unlimited plan, like your competitor has'?
So what happens is, the average user pays more for his data use than he would with a 'limited' plan. And the 'power user', who knows when he's being sandbagged (and will squawk about it), gets frustrated. He'd probably pay for the extra speed, but he has no option to do so. He's already 'unlimited'.
And the power user is also in the minority. Most Verizon users won't have a problem with it, despite the fact that data limits could save them money. Alas, they don't quite understand such things.