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Brightness is an indicator of LCD quality as max volume is an indicator of stereo quality.

JBL MR905 speakers would be "better" than the Thiel CS 3.6 in my home if that were the case.
 
Most store demo units (Macs) have been imaged with a common OS X install, which could well be different than what you get out of the box... keep that in mind, because this was an issue with other Mac laptops in the Apple stores earlier.

Uh huh. :)

Many laptops at an Apple store will use the same installation of OS X. They install everything on a single machine, make a copy of the harddrive, and move this copy over to every machine in the store. This saves the store a lot of time. Each night (or perhaps week), they erase all the harddrives on every machine, and just copy the master copy of the harddrive over to each machine again).

That's NOT the right way to do things, since the install disks that come with your machine are specific to the hardware used. You should only use the 15" MBP disks for 15" MBPs, and not for 13" MBPs. Sure, perhaps you can do it. However, the display profiles are different. The screen brightness is severely affected by this. ;)

The reason it's done at Apple Stores is because copying an imaged harddrive to every laptop in the store is a much faster way to install an OS and software than performing separate installations for each and every Mac in the store. That would take a week! They couldn't do this every day.
 
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