This is an Apple PR move. They know this movie is going to be popular, and now even more so. The more I see this type of stuff I wonder if they even care about Steve at all, and just don't want it hurting the brand.
And I said this is another post, why is it so hard to reconcile that a person responsible for so many great things could also have personal flaws. I'm surprised so many of you are unable to see anything but black and white.
Seriously? This man was iconic. Not supporting him would be foolish.