Apple already has problems with their cables continually falling apart at the slightest sign of duress.
I'm curious to know what people think is going to happen with this new USB connector now that Apple has removed half the support material from the inside to facilitate the reversible feature. Hint: it's going to behave like all their other cables. The moment you abuse it or bump it in the wrong way, it's going to snap or fracture and fail.
I'm sure they'll be heralded for their "revolutionary thinking" on this one, but there was a reason why USB cables were built they way they were. I would much rather a standard plug with an indent on the top or something else you can feel (to determine which way is up) then a cable that will be twice as fragile and probably cost twice as much to replace as well.
How is it that I have my first lightning cable from 2 years ago still in pristine condition? Oh, because I don't just yank the cord itself and actually grab the white plug end to pull it out from the device.
Is it that hard to ask people to be just a tad more mindful of their belongings? Especially if you already KNOW the cable will fray easily, that's even more of a reason to avoid abusing it. Instead, people just have this self centered attitude of "I'm going to keep doing it anyway because how dare Apple not create cables that can be folded and yanked and not tear"