That is definitely Apple's forte. But I wonder how long this initial wave of excitement will last. To many, it's a curiosity right now. What happens when that curiosity dies?
It will reach a plateau, and sit there for a long time. The smartwatch market will be a niche market for a looooong time, for various reasons.
Apple will do much better on this market than any other tech competitors, because they are the only ones who really understand both tech and the human factor ( design, ergonomics, aesthetics, etc), but it's still going to be a "hobby" in terms of sales compared to their other products.
Watches have always been 90% jewelry ( a fashion statement, like your shoes, jacket, etc..), 10% functionality ( informing you about time ). The thing is that you always been able to choose between literaly thousands of designs because there are hundreds of luxury watch brands out there. Apple will only give you a dozen choices, but you will get added functionalities that you can't get with the other traditional watches.
Wich is why this market is an impossible one :
- If you only see watches as a "thing" on your wrist to give you time, then the Apple Watch will be an obvious choice, because you will get Time + Lots of Functionalities/Tech + Great looks as a Bonus. Apple will totally own this segment of population.
- If watches have been a fashion statement first ( like shoes, pants, hair cuts, etc.) ,wich is the case for the majority of people on earth up to now, but you are also tempted by the added tech of smartwatches, ethen it's a bigger issue. Will the tech in the Apple Watch be so enticing, so life changing that you are ready to give up on THOUSANDS of design choice from other watch makers to settle on only 5 or 6 from Apple ? Apple can't make thousand of design variations. No one can offer that by themselves. Apple will have a hard time on this segment, but will do better than Samsung, Moto and the rest of geeky manufacturers.
And watches are often the only piece of jewelry that men wear. It's that one subtle thing that makes a fashion statement about you, without being too visible. If you stick to traditional watches, you have thousands of possible statements. If you want tech in it, you only really have 2 or 3 choices ( the Apple ones. All the other ones I've seen so far suck big time )
It's really the only area where I wish Apple would just license its WatchOS to other watchmakers. Want that gorgeous Breitling ( the Apple Watch is great, but...sorry, it's no Breitling) ? No worries , you can have one but with with Apple's technology inside. Prefer that Omega ? you can have it and eat your cake too ( Apple inside ), ect...
Tag Heuer understands that , and they will release probably many models. The only problem is that it will have Android inside it. I don't want no freakin' Android. I want a Breitling, but with Apple's software ( probably will never happen. But then again, who would have predicted Macs running on Intel before it happened ?)
Like a said, it's an impossible market.