That comports with my experience yesterday. The smoothness of the digital crown reminded me of the first time I tried scrolling on a capacitive touchscreen. Your first instinct, after years of using smartphones, it to swipe the screen to scroll, but a few minutes spent with the crown will make you forget that.The fit and finish, the spooky smoothness of the Digital Crown...no one in the "computer business" has made ANYTHING of this class. Period.
When you see just how...sleek...it is in real life, the fact that they managed to get as much battery life out of the thing as they did and still have it bright and that liquid-smooth animation will probably shut up a lot of people. It isn't a "toy" at all.
As for the fit and finish of the Watch I have to agree: this is the new benchmark for smartwatches. The SS really feels like jewelry (anticipating this I ordered the SS Black). I was less impressed with the Sport versions, which look more like $10 watchesespecially with the fluoroelastomer bandsbut I'm sure most buyers will be totally fine with it. Digital watches have always sold well despite their usual commodity build quality.
I didn't find the UI nearly as confusing as reviews led me to expect, but that's probably due to those reviewers' need to binge navigate the watch and compare the experience with the smartphone navigation model they take for granted. The only thing I found confusing, since I only got to play with a unit fastened to the counter, was getting to the time display. I never did see it, but I think I would've had to be wearing it and turn my wrist to evoke it.