Vision Pro 2 May Now Be in Production Ahead of Launch Later This Year

[MacRumors]

The second-generation Apple Vision Pro may now be in mass production ahead of its rumored launch later this year, Chinese website IT Home today claims.

Reporting on information from an unknown source, the website says that key components of the new Vision Pro, including panels, housings, and circuitry, have moved into mass production ahead of the product's purported release later in 2025. Some Apple suppliers are said to be "rushing" to fulfill orders.

In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of plans to stop making the current version of the device completely by the end of 2024. This means that the device may no longer be in production and Apple likely has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through 2025.

Although Apple's work on a substantially enhanced Vision Pro model has apparently stalled, there are strong indications that the company will release "an incremental update to the product with limited changes to its physical design," such as a chip upgrade, according to The Information. Corroborating this, Apple analyst Ming-Chi Kuo and Bloomberg's Mark Gurman have said that a more iterative second-generation Vision Pro is in active development, adding the M5 chip and little else. This updated model is expected to reuse many components from the first-generation Vision Pro to offset the surplus inventory in Apple's supply chain and is likely the model IT Home's report refers to.

Gurman projected the device could launch between fall 2025 and spring 2026, which broadly lines up with IT Home's article today. That being said, IT Home does not have a solid track record for identifying authentic Apple rumors, so the report should be taken with a pinch of salt until we know more.

Article Link: Vision Pro 2 May Now Be in Production Ahead of Launch Later This Year

 

[Chiromac81]

I wish they would put as much focus on fixing and releasing updates to the iPhone 16 that they said they were going to a year ago then they were worried about new products going forward

 

[turbineseaplane]

Is it still supposed to be lower cost?

Also, what's the content plan?

The AVP's largest issue is 1st and 3rd party content and support.

This sounds like the iPad Pro / iPadOS issue again.
Apple just focusing on hardware while ignoring the real issues (software support)

 

[Rafagon]

This is going to be $8000 with tariffs.

 

[TechWhisperer]

Interesting timing on Vision Pro 2 production. Looking at component reuse and manufacturing schedules, seems Apple is balancing innovation cycles against inventory management.

 

[anshuvorty]

Thanks to tariffs, it will be $5K!!!

 

[nfl46]

I intend to keep my original Apple Vision Pro. However, I will likely upgrade to the AVP 3 when it is released with a significantly lighter form factor. My assumption is that the AVP 2 is merely an enhancement in specifications and minor changes that older users wouldn’t feel compelled to justify unless the trade-in value is substantial. Nevertheless, such a scenario is unlikely considering Apple’s approach.

 

[Howard2k]

It seems like the progression should be Apple Vision Pro becomes "Apple Vision" and the new features go to "Apple Vision Pro 2". Maybe this is the start of the Pro and non-Pro variants prematurely. Or not, maybe they keep the Pro name for another generation and then split them off. I feel like my bases are covered.

 

[brofkand]

Apple hasn't come up with a compelling reason to buy the first one, so what's the use of building a successor.

 

[turbineseaplane]

Apple hasn't come up with a compelling reason to buy the first one, so what's the use of building a successor.

I've been fortunate in that they've priced this entire concept WAY above impulse buy territory (for me, anyhow).

 

[brofkand]

Is it still supposed to be lower cost?

Also, what's the content plan?

The AVP's largest issue is 1st and 3rd party content and support.

This sounds like the iPad Pro / iPadOS issue again.
Apple just focusing on hardware while ignoring the real issues (software support)

It's almost like Apple shouldn't have spent the past decade squandering every ounce of developer goodwill they had. Maybe then the app stores for every device they sell except iPhone would have useful apps on it.

 

[jz0309]

Reporting on information from an unknown source,

Reporting? Unknown source? This is just a rumor, nothing else…
I wouldn’t expect it this year

 

[sw1tcher]

Does the "success" of the Vision Pro justify the development and release of a Vision Pro 2 this year?

 

[brofkand]

I've been fortunate in that they've priced this entire concept WAY above impulse buy territory (for me, anyhow).

I can afford one, I tested it at the Apple Store. I walked away with a deep impression of the visor on my face and absolutely zero desire to ever touch one again. It was hot, heavy, and unimpressive.

 

[vegetassj4]

It will be the most Pro Vision we've ever made, with even more vision than ever before seen in a Vision Pro. With more visionary features than ever envisioned for a Vision. We think you are going to love it.

 

[turbineseaplane]

Does the "success" of the Vision Pro justify the release of a Vision Pro 2?

To me the only reason to do an AVP2 this soon is to try to quickly rectify a bunch of missteps with the v1 release in hopes it can start up the consumer interest, which drives development interest.

Anything other than that is likely to be yet another very tepid release with minimal traction.

 

[scoony]

I really should go see for myself what the vision pro is like, before I comment.

 

[kitt9000]

".. there are strong indications that the company will release "an incremental update to the product with limited changes to its physical design.."

So there's that. Sigh. The most significant change needed for something like this to take off is really the physical design and that's not changing. This will not pick up new buyers IMO since many of whom, including myself, just couldn't tolerate wearing this thing for longer than 15-20 mins without discomfort (also tried bunch of light seal options). You could price this thing $2000 dollars less, it still doesn't solve the heaviness/discomfort issues and remains a no go for me after having tried the original for a week last year.

 

[jclardy]

This makes sense, get it an M5 and keep the price the same. There will be at least one major software update release before this goes out, and likely when it is released they will announce some new features.

Most devs will still target gen 1 performance, as the "cheaper" future vision device will likely be similar in specs to the OG.

 

[techno-Zen]

VR at a pricepoint above $1000 is a fools errand. It disconnects you from family and friends and in general doesn't do a hell of alot that your phone or ipad can do.

I enjoy my $500 Meta Quest 3 here and there but i have no actual use for it, it's just a nice to have

 

[turbineseaplane]

This makes sense, get it an M5 and keep the price the same.

That will do absolutely nothing to drive the totally dead consumer and development interest.

Nothing. Zip. Zilch. Zero.

That's a plan to cement the product failure.

 

[wlossw]

Is it still supposed to be lower cost?

Also, what's the content plan?

The AVP's largest issue is 1st and 3rd party content and support.

This sounds like the iPad Pro / iPadOS issue again.
Apple just focusing on hardware while ignoring the real issues (software support)

Software stability/bug fixes are a cost center not a driver of revenue. as a result you will continue to see underinvestment compared to hardware/new features that drive sales.

don't expect a turn around as long as the bean counters are steering the ship over there.

 

[surferfb]

I suspect a significant price reduction.

FWIW I still absolutely love my AVP and use it almost every day. It's by far my favorite product Apple has put out in years. But it will never be a roaring consumer success as long as it's priced where it is now, and I'd be shocked if Apple disagrees. I've long thought AVP was intentionally priced high with expectations of significant price cuts to future models, we'll see if I was right. If there isn't one, I'll agree with all of you that Apple has lost it.

 

[turbineseaplane]

Software stability/bug fixes are a cost center not a driver of revenue. as a result you will continue to see underinvestment compared to hardware/new features that drive sales.

don't expect a turn around as long as the bean counters are steering the ship over there.

Agree - but by "support", in this case, I mean supporting and courting developers needs.

But ultimately it has to start with a user base interested in Apps.

To me it all mostly starts & ends with "way too expensive" and the problems largely fall from that tree.

 

[chars1ub0w]

It could be just an M4 to replace the M2 that powers the current AVP. Reason being the M2 is probably not made anymore. Whatever they have that's surplus to requirements and taking space in a warehouse could go in, e.g. M3 or M4. M5 would be in demand and reserved for Macs. Just a lukewarm update.