Vision Pro 2 May Now Be in Production Ahead of Launch Later This Year

[lilkwarrior]

But Displays, iPads, Macs and MacBooks don't start at $3500. Individual products, sure, but not the product line. That's my point.

The product line starts much much lower. If the cheapest Mac you could get started at $3500 and the price never went down, you would have significantly fewer developers making apps for Mac because the addressable market would be tiny.

If Apple expects Apple Vision to be as big as a deal as iPads, then they can't start at $3500. If Apple is content with Apple Vision being as big of a deal as the Pro Display XDR, then sure. But I don't think Apple is investing all of this time, money, and resources to make devices (and spending significant money and resources on content that is exclusive to those devices) that are as popular as the Pro Display XDR.

Your logic is fundamentally flawed when there is no non-pro spatial headset by Apple, Apple has several prosiemr products without a non-pro variant, and spatial computing is inherently supposed to be much more expensive and very distinct than all those product categories.

The latter is why Apple is beginning with a prosumer tier product in this product category instead of a mainstream one:

The costs needed for a baseline good spatial computing experience is higher than what the average person can afford.

The product category inherently and indefinitely makes more sense to accommodate prosumers first than mainstream audiences accordingly.

There are skeptics to such a reality because of how progression in mainstream computing has played out many feel is the norm or should be the norm to how computing progresses at a commercial level:

Mainstream and gamers first vs how traditional computing progressed in actuality in the past.

Also as a developer myself, addressable market isn’t the sole factor with baselines of quality and capabilities for a device category being incredibly important.

Vision Pro meets that for premium content and various aspects of spatial computing to begin worthwhile explorations and ideal execution of spatial-computing-related ideas—an important quality of prosumer hardware n/a for average people.

Prosumer hardware isn’t intended for most to wait for others to make things for them on such hardware for it to be useful for them.

That’s how average people think and want for a mainstream product.

 

[surferfb]

Your logic is fundamentally flawed when there is no non-pro spatial headset by Apple, Apple has several prosiemr products without a non-pro variant, and spatial computing is inherently supposed to be much more expensive and very distinct than all those product categories.

The latter is why Apple is beginning with a prosumer tier product in this product category instead of a mainstream one:

The costs needed for a baseline good spatial computing experience is higher than what the average person can afford.

The product category inherently and indefinitely makes more sense to accommodate prosumers first than mainstream audiences accordingly.

There are skeptics to such a reality because of how progression in mainstream computing has played out many feel is the norm or should be the norm to how computing progresses at a commercial level:

Mainstream and gamers first vs how traditional computing progressed in actuality in the past.

Also as a developer myself, addressable market isn’t the sole factor with baselines of quality and capabilities for a device category being incredibly important.

Vision Pro meets that for premium content and various aspects of spatial computing to begin worthwhile explorations and ideal execution of spatial-computing-related ideas—an important quality of prosumer hardware n/a for average people.

Prosumer hardware isn’t intended for most to wait for others to make things for them on such hardware for it to be useful for them.

That’s how average people think and want for a mainstream product.

Outside of a couple of quibbles, I don't really disagree with any of what you wrote.

My only point is that I don't think Apple will see significant success with the product until they are able to push the price down, whether that is reducing the price of the AVP or introducing a cheaper, more mainstream "Apple Vision," or (probably) both. I suspect Apple knows that too, and my hypothesis is that part of the reason they released AVP at the price that they did is because it isn't ready for the mainstream adoption yet, and Apple knows it, but they want to get started so there is a significant amount of content and apps/spatial computing ideas/an ecosystem when it is ready for mainstream adoption. Better to price people out of one when there isn't a whole lot there (and you really don't even have a large capability to build the devices) than have a lot more people spend $2-$3k and then come away really disappointed and feeling ripped off.

And I am saying this as a huge AVP fan and someone who uses my AVP almost every day.

 

[Dainin]

I’ve been waiting for an update like this to jump onboard.

 

[Bryan Bowler]

I received mine a week after launch - I've only bought one other Apple product at launch (iPad).
I was initially impressed with the concept and execution for a first try at a truly different way of interfacing with a computer. My first interaction with computer interfaces started 60 years ago with punch cards, later a teletype machine, then command line interface on a CRT, and then a graphical interface on a flat panel (taken for granted now, but it was a shock at the time to go from a CRT to Apple's first flat screen monitor).
The state of currently available software is not quite up to a virtual interface yet. There were some programs and demos that preview the potential of what it could be in the future.
I could use it to replace my computer, but to just do the same stuff on the Vision Pro just doesn't make sense for me and my work flow right now.
I do really like it for media consumption. Spatial video is great, 3D movies are great, even regular video.
Apple TV has a Metallica concert in spatial video, and it was incredible.
It does get uncomfortable after a couple of hours.
The battery does run out of power after a movie (I usually watch while plugged in, or attached to an additional battery pack).
It could have higher resolution screens and/or higher res pass thru cameras to totally complete the illusion of reality.

Thank you so much for sharing your experiences! I really appreciate it.

 

[brgjoe]

The only way I can see this being a success is to add a killer feature or ability. Like having it be more social. Perhaps something like you and your friends from wherever they may be can sit together and virtually enjoy a concert, a sporting event, or some other activity that everyone can enjoy and interact together experiencing it.

Or something else that says, "Wow...this is the only device in the world that can be this immersive...I gotta have it!" And do it at a price that is more consumer friendly.

 

[chucker23n1]

The AVP's largest issue is 1st and 3rd party content and support.

This sounds like the iPad Pro / iPadOS issue again.
Apple just focusing on hardware while ignoring the real issues (software support)

Yeah. Not much wrong with the Vision Pro hardware (battery life needs to improve); if anything, it's just overengineered. But software-wise, just like with the higher-end iPads, it lacks killer apps.

It's been out over a year and the most impressive thing seems to be "it's a very unique high-end movie watching experience, if you're into 12-minute movies".