I remain convinced there’s no way Apple expects this product to continue to cost more than the average American’s monthly take home pay. It just doesn’t make logical sense, and I don’t have a business degree from a top school like the people making these decisions at Apple.
If Apple expects this to be a success the product line can’t start at $3500. It just can’t. Maybe it’s a cheaper “Vision” and the “Vision Pro” starts at $3500+, or maybe if they’re fine with it being a “hobby” (but even then I’d argue they’re dooming it to irrelevance at $3500).
I think of it like the original MacBook Air - was super overpriced at launch but the price dropped over the years.
I don’t expect the tariffs to be in place by the time the new version is released (I honestly don’t think they’ll be in place in six months, but that’s a whole other discussion), and the expensive part of this tech will have gone down in price in the meantime.
I’ve been saying this for months, long before Trump was elected. I know lots of people disagree with me on this, but I really do think it was intentionally priced where it was knowing it’d not be a smash hit. Maybe they thought it’d sell better than it did, but remember they were only physically able to make 500k of them, so limiting the buyer pool makes sense.