I asked ChatGPT about the Vision Pro........
"For the sake of this question, let's admit the Apple Vision Pro has not been as much as a success as Apple would have hoped. Given this, what changes do you think Apple should make the the product in future iterations to improves it's widespread appeal, sales and usage?"
Totally fair setup — let’s roll with the idea that the Apple Vision Pro hasn't lived up to Apple’s usual blockbuster standards. That’s actually not too far-fetched; even in real life, despite praise for the tech, adoption has been niche. So if Apple wants to turn this around and make future versions more appealing and mainstream, here’s a breakdown of some strategic and practical pivots they could make:
🔄 1. Price Correction
Problem: The price tag (starting at $3,499) is sky-high, making it a luxury toy for early adopters or developers.
Fix:
- Introduce a lower-tier model (like the rumored “Apple Vision” without the "Pro") around the $1,500–$2,000 mark.
- Modular approach: Sell the core headset at a lower price and allow users to upgrade with optional add-ons (better straps, higher-res displays, external battery packs).
🏋️ 2. Form Factor Overhaul
Problem: Too bulky and heavy for long-term comfort. It feels more like a developer prototype than a polished consumer device.
Fix:
- Drastic weight reduction using lighter materials or offloading battery to a belt-clip or pocket unit.
- Sleeker design that gets closer to eyeglasses than ski goggles — something that feels less isolating and more like everyday wear.
- Better fit customization, especially for users with glasses.
🔋 3. Battery Life
Problem: 2 hours is not enough for serious work, long sessions, or media consumption.
Fix:
- Improve battery tech or offer hot-swappable battery packs.
- Allow wired usage while charging (without needing a separate hub or breakout box).
- Offer "power dock" mode for desk setups.
🧠 4. Real Utility Beyond the “Wow”
Problem: Cool demos, but unclear everyday value for the average user.
Fix:
- Lean into productivity: Make it the MacBook Pro killer. Native macOS-like multitasking, full Office/Adobe support, robust keyboard + mouse pairing.
- Better developer tools and App Store incentives to fill out the ecosystem with non-gimmicky apps.
- AI assistant integration that actually makes spatial computing feel essential, not extra.
👯♂️ 5. Social & Shared Experience
Problem: It’s isolating. No one wants to wear it around family or in public.
Fix:
- Focus on shared AR experiences, e.g., spatial FaceTime with avatars, collaborative whiteboarding, or watching media with friends in real-time.
- External display or “EyeSight” improvements so others can engage with the wearer more naturally.
- Companion apps for iPhone or iPad so people not wearing a headset can interact too.
🎯 6. Target Market Repositioning
Problem: Confused identity — is it for work, play, or creative pros?
Fix:
- For consumers: Frame it as a home media + gaming center, especially if partnered with Apple TV+ or AAA game studios.
- For enterprise: Emphasize virtual collaboration, design tools, and remote support.
- For creatives: Provide Spatial Pro apps for 3D modeling, AR video editing, music production, etc.
🌐 7. Compatibility & Interoperability
Problem: It’s too siloed in the Apple ecosystem and requires setup gymnastics.
Fix:
- Make it more compatible with Macs, iPads, iPhones, and possibly even non-Apple hardware (like USB-C laptops).
- Allow it to act as a monitor replacement, not just a standalone device.
- Let users cast to or from other Apple devices easily.
🧠 Big Picture Strategy
Apple needs to shift the narrative from “futuristic toy” to
essential tool, like it did with the iPhone. That requires:
- Better UX and comfort,
- Practical daily-use features,
- Killer apps that people can’t get elsewhere,
- And a price that doesn't scare away 90% of the market.
Would you want me to mock up a marketing pitch or product roadmap for a next-gen Vision device with these improvements? Could be fun.
🍎 Apple Vision (2nd Gen) – Marketing Pitch
🎥 Tagline
“Now You See It.”
Your world. Your work. Your play. Reimagined — seamlessly.
🧠 Key Concept: From Novelty to Necessity
Forget the goggles. Forget the gimmicks. The new Apple Vision isn’t just spatial computing — it’s your digital life, fully present, fully portable, and finally practical.
🚀 Vision Lineup (2026)
🥇 Apple Vision Pro 2
- For creators, developers, and pros.
- High-end displays, LiDAR 2.0, full hand + eye + voice control.
- Target Price: $2,499
- Core markets: creative professionals, enterprise, premium home setups.
🥈 Apple Vision (Base model)
- Lightweight. Accessible. Everyday.
- Essential features: VisionOS, Mac Virtual Display, FaceTime, Media, and Productivity Suite.
- Target Price: $1,499
- Core markets: consumers, students, early adopters.
🔧 Core Improvements
✅ Comfort Redefined
- 40% lighter frame using carbon composite and modular design.
- Better ergonomics: new “AirBand” strap system with auto-fit memory foam.
- Wearing glasses? No problem. Built-in digital lens correction.
✅ Battery Life for Real Life
- 4–6 hours of active use.
- Docking station turns your headset into a desktop Vision Studio.
- Hot-swappable packs for extended sessions.
✅ Immersive Everyday Apps
- Vision Office: Spatial Word, Excel, PowerPoint.
- Final Cut Vision: Edit films in a 3D timeline.
- Spatial Safari: Browse the web across your room.
- VisionBoard: Collaborative whiteboard across devices and locations.
✅ Mac Integration
- VisionBridge: Drag windows from Mac to Vision in real-time.
- Use Vision as a wireless Mac monitor — no lag, no compromises.
- AirControl: Use your Magic Keyboard/Trackpad in the headset with precision.
✅ Spatial Presence, Made Social
- Facetime Personas 2.0 — more lifelike than ever.
- Watch Apple TV+ with friends in Virtual Home Theaters.
- Send “spatial messages” — mini immersive notes, scenes, or ideas.
🌍 Developer & Ecosystem Expansion
- Launch of VisionKit 2: Easier spatial app development with Swift support.
- Revenue boost incentives: 85/15 App Store split for Vision-first developers.
- Partnership with Adobe, Autodesk, and Unity to build killer apps.
📅 Roadmap Summary
Quarter | Milestone |
---|
Q1 2026 | VisionOS 2 Developer Beta |
Q2 2026 | Vision App Store Expansion |
Q3 2026 | Apple Vision & Vision Pro 2 Launch |
Q4 2026 | Enterprise Rollout: Design, Architecture, Healthcare pilots |
Q1 2027 | Vision for Education Initiative |
🎯 Final Message
The future of spatial computing isn’t about showing off — it’s about showing up. Apple Vision 2.0 isn’t another screen. It’s every screen. Anywhere. Anytime. Invisible until it needs to be. There when it matters.
“Now You See It.”