Forget the price for a second, there isn't a single compelling use for this device for the average consumer. I wouldn't buy it for $999.
Obviously it's not for you... and, of course, you are welcome to your opinion.
Others can feel differently. For a "single compelling use," I look to just about all competitors chasing bigger screens on the go. Solutions come in the form of folds, rolls and projection. Hardware like folds & rolls
add weight as screen space expands. Projection suffers- often terribly- from ambient light... as would/do any of these "regular glasses" concepts (that let light in all around the edges and have transparent lenses too).
Vpro offers a high resolution, ANY-size screen
on the go. One CAN easily take this "giant screen" along wherever they are. Instead of bumping into hard screen size boundaries at 16" or less as we do in MBs, tablets or phones, we can use a screen upwards of 100 FEET if it benefits us. There's no doing anything close to that with ANY fold/roll option. Projection tech can do it but you will need an ultra-dark room to be able to see that picture.
I do the bulk of my work on a 40" ultra-wide. It's far too large to toss in the bag to carry with me on the go. So, when I'm needing to compute elsewhere, the best I can do is 16". Productivity plunges as screen sizes shrink. I'd have no interest in- say- a 24" MB because that would be far larger and FAR HEAVIER. Same with MB Fold/Roll concepts. Much of my work is done during the day (daylight) and/or in well-lit offices, so any kind of projector concept wouldn't work well either.
However,
THIS concept
IS mobile, consistently the
SAME weight at
ANY screen size, and seals OUT the ambient light so I could use it in fully, sunny daylight if I wanted to do so. To me, that's quite the compelling use case:
an any-size mobile screen on demand.
Many of us readily paid upwards of $2K for an ASD with stand option and that screen is basically locked in one spot for life of device. If we want one at our office or somewhere else, we have probably spent more than Vpro for 2 of them. #2 is also anchored to the
other location. Vpro could stand in for either but also be available anywhere in between those 2 locations... without having to step wayyyyyy down to a 16" or smaller, mobile screen. Nobody is carrying an ASD on the plane or train and trying to use it on a tray table... but one can easily use Vpro while on the long flights/rides.
To me, that's fully a compelling use case all by itself. It's certainly a much more productive experience to have a big screen available vs. a tiny screen. If one values that added productivity enough- as they might when they own 2 ASDs (or similar) screens vs. just doing all of their work on 16" or smaller laptop screens- it may not seem like that much money.
Is it for everyone? NO-
nothing is for everyone. For example, I don't even own "the precious" myself. I use a cellular iPad mini with buds & VOIP app to double as "the precious." But for anyone who is more productive when using a bigger screen and needs to regularly be away from a desktop (and the big screen TVs anchored in one spot at home), it seems more compelling- IMO anyway- than some fold/roll/projector-based option.
Expensive? Yes. But when is Apples cut at
anything NOT (relatively) expensive? They are not often "richest company in the world" for nothing.
