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That’s cope. Apple thought this would rocket off and adoption would steadily increase, not stagnate. Their story keeps changing to what you’ve just said, don’t carry water for them.
Id argue that this was Tim's attempt to show that Apple are not the dull, reliable company we all know them to be. It used to be Sony releasing crazy **** all the time; this was his attempt at Apple doing so.
 
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Just to counter the endless negativity about this device. I actually own one and use it every day, I think it's an amazing piece of tech and have no regrets about my purchase.
We’ve got over a dozen at work that anyone on the dev team can check out for weeks at a time. No one does anymore because it’s a movie watching consumption device. Even the folks using it with Macs don’t find utility in its escape hatch functionality as an external display for a variety of reasons. We all think eyesight is dumb and ill-conceived when an LED on the front would have worked as well. If you have to fall back to the Mac for it to be useful Apple has lost
 
Id argue that this was Tim's attempt to show that Apple are not the dull, reliable company we all know them to be. It used to be Sony releasing crazy **** all the time; this was his attempt at Apple doing so.
I think that’s a good take and likely a part of it. proving they stopped the corporate brain drain and look at this! Thing is I think Apple pigeon-holed itself unintentionally
 
Love when folks say, "what apple should do" - like they know better than a trillion dollar company.
As someone who has taught product design for the last 25 years Id like to think I know a thing or two about ergonomics.

Apple's design has been all over the place in the last few years. It's never anything big but you only have to look at the baffling placement of the camera button on the iPhone 16: they put it there so it was symmetrical to the power button yet when your phone is landscape it's out of comfortable reach of your index finger. Software isn't much better, with too many interactions out of reach of your thumbs in portrait. These were the sorts of niggles that never would have gotten past Jobs.

The Vision Pro is too heavy for consistent use but their insistence on luxury materials meant no other way. Whether or not Apple mean for people to wear it for watching a movie at home or to replace their desktop setup, it needs to be lighter and less front heavy. In this particular case the Quest 3 is a lot more comfortable
 
I think that’s a good take and likely a part of it. proving they stopped the corporate brain drain and look at this! Thing is I think Apple pigeon-holed itself unintentionally
The mixed marketing didn't help. You can't price a machine alongside the Mac Pro and expect it to become an entertainment device.

Even if the iPhone keeps the lights on, Apple's core audience is still a mixture of creatives, industry and education. These are markets where a $4k purchase is easily written off as a business expense. If they had started here and gotten the likes of Autodesk to build the first wave of apps it would have been a clearer vision of where it should sit.
 
You could always plug in the iPhone. My question is would the Vision and iPhone communicate wireless or would they have to be tethered?
Good question. To communicate wirelessly they would use wifi, definitely not Bluetooth. But that's definitely not energy efficient.
 
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Except it doesn't at all. Even the most excited AVP adopters got tired of using it all the time.

I think it's cool... VR is cool... but people really need to stop with this fantasy that it's going to replace computers and monitors, especially with such a low resolution screen (high for what it is, but low compared to eyeballs) and weight on your face.

Honestly, using it outdoors seems like one of the best feature of AVP, since most XR headsets can't do that or the passthrough is complete garbage.
The ability to have multiple windows opened at the same time in a virtual 360 degrees screen makes it VERY useful for office kind of jobs, and for content creators and so on. They would work while walking along the street even if they could, you know what I mean?
 
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I said they should do this last year when they first unveiled the Vision Pro. Make a lightweight, cheaper version that you just plug into the iPhone in your pocket for battery and processing. Even if limited to iPhone Pro for the faster USB or do Thunderbolt in the future. Just keep the R chip in the headset for tracking and such as a co-processor locally to reduce lag. Eventually develop a high speed wireless interconnect between the glasses and the iPhone.

I’d buy something like this for $999, even tethered, especially if you could connect it to a Mac when traveling to use it as a giant widescreen display. I don’t really need the Vision Pro for computing, I just want it for entertainment on the go and for extending my Mac desktop on the go without spending an arm and a leg. It works better as an ecosystem device until the tech catches up later next decade.
Love this idea
 
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Id argue that this was Tim's attempt to show that Apple are not the dull, reliable company we all know them to be. It used to be Sony releasing crazy **** all the time; this was his attempt at Apple doing so.
This is nothing more than Tim's attempt to cement his legacy at Apple before he sets off into retirement. He didn't feel a car would be ready in time, so he canned that and went with Vision Pro. Wrong choice. Tim Cook bet on the wrong horse.
 
The ability to have multiple windows opened at the same time in a virtual 360 degrees screen makes it VERY useful for office kind of jobs, and for content creators and so on. They would work while walking along the street even if they could, you know what I mean?
Only if you're half blind. The resolution is not high enough.

Anyone who thinks you can have an image of a 4K screen rendered in 3D space on a physical 4K display and have something worth looking at for hours as a monitor replacement needs to visit an optometrist immediately.
 
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Just to counter the endless negativity about this device. I actually own one and use it every day, I think it's an amazing piece of tech and have no regrets about my purchase.
same with me - still I use it rarely …
 
Fascinating topic. While pondering why Apple might have pushed the AVP project through to completion I was reminded of Marshall McLuhan's work which blew my mind at an early age. He was right then, and he's still right today. The medium is the message.

 
Perhaps the cheaper version of Vision Pro could be the connected glasses to iPhone. I wouldn't want the crappy Meta type glasses that look like glasses but with a stupid really thick frame. Those glasses are dumbass.
 
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Apple must not have gotten the memo from the AVP haters in these forums that the product is dead. Oops….
To be fair every rumour that comes out seems to change it’s mind every 5 minutes, for example



 
I thought the same until I saw Elvis Costello live in the late 70s
Do you have picture of Elvis Costello with the glasses in the 70s?

Meta's Orion glasses are much thicker than normal glasses. It looks stupid.
 

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It's possible. Taiwan Semi is (so far) on schedule to enter volume production next year for 2nm chips


TSMC 2nm (N2) technology development is on track and made good progress. N2 technology features the company’s first generation of nanosheet transistor technology with full-node strides in performance and power consumption. Volume production is expected in 2025.


and Apple is usually first in line for those new chips.
No. The M4 chip is based on the previous gen A17, and even the iPhone 16’s A18 isn’t 2nm
 
I would hope the lack of "sales" would have done that for them

Maximum sales in 2024 due to Sony manufacturing limitations were projected at ~500,000. Latest sales projections from Gurman indicate sales at or very close to that number by the end of the year.

there isn't a single compelling use for this device

There are quite a few. Many posts from people with disabilities how it has changed their life. Using on a plane, when traveling, meditation, education, etc. Niche cases for now but the number of niches is increasing.

Anyone who thinks you can have an image of a 4K screen rendered in 3D space on a physical 4K display and have something worth looking at for hours as a monitor replacement needs to visit an optometrist immediately.

I have no problem using the virtual display for hours on end. My eyes have been recently checked.
 
Can we update the Mac Studio & Mac Pro with M4 first before talking about an M5 already?

Unless they’re skipping the M4 for the high end desktops as well and go straight to M5 next year. Would make more sense anyway. The highest performing machines should get the highest performing chips first, then have the technology trickle down to the rest of the lineup.

It's normal to release the simpler chips before moving on to the more complex ones. (The Ultra chip exclusive to Mac Studio and Mac Pro models is made of two Max chips fused together.) It's the same with Intel's Xeon processors coming out ~9 months after their Core processors.
 
I just got a Meta Quest 3 and it’s amazing for $499. It’s $3,000 cheaper, can do everything the VP can do plus play games, is much more comfortable (with aftermarket headset), last longer (with aftermarket battery headset) and has a larger FOV. Apple needs a headset around the same price as the Quest 3.
 
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I just got a Meta Quest 3 and it’s amazing for $499. It’s $3,000 cheaper, can do everything the VP can do plus play games, is much more comfortable (with aftermarket headset), last longer (with aftermarket battery headset) and has a larger FOV. Apple needs a headset around the same price as the Quest 3.
I bought the Quest 3 before the Vision Pro came out, and I was impressed by it. The interface has gotten better over time. It can display Apple's spatial photos and video natively now. You just have to get the photos and videos somewhere that the Quest 3 can read them.

I got the Vision Pro, and I hardly use the Quest 3 any more. As in almost never. That's not to say it doesn't get used. My kids use it as often as I let them. I have to log in for them, because my account is the primary and their accounts on the device are locked down as appropriate for their ages. And that's all I the use I get out of it.

What I missed when I was using Quest 3 was that it's not integrated into the Apple ecosystem. I very much prefer putting on the Vision Pro and finding that all my documents and mail and bookmarks and photos and notes are there, as they are there on my iPhone and iPads and my MBP. And the resolution of the AVP is noticeably better. And the quality of the passthrough is noticeably better.

Is it $3000 better? Let me put it this way: If I were to time travel back to January and advise myself on whether or not to buy the AVP, I would say Yes, definitely Yes. This is a product you will enjoy, and you will not regret it or leave it sitting on a shelf. (I do have products that sit on a shelf unused.)

On the other hand, I haven't advised anyone else to buy one. I don't personally know anyone else that has one.
 
Too expensive, and if you use it outside, you look like an idiot.
And, by the way, those AR glasses from Meta look much more promising (besides the fact that I hate this company with all my soul).
Very cool prototype, but they’re not actually a product. Like a crazy concept car with no intention of production in the foreseeable future. I’m sure Apple has the same type in the lab as we speak.
 
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