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I really think Apple needs to work hard with devs and do whatever they need to do with/for big companies to give us more actual use cases for regular people.People other than extreme tip of the spear Apple tech nerds need a reason to buy this. Just having iPad apps that run on the AVP isn't good enough. Give me a reason to want to use the AVP instead of my huge incredible OLED.

I don't know what that would be and how you do it though. You can't just make every TV/movie release from every studio have a 3D aspect that would make the AVP amazing. I don't know if they can make normal 2d movies appear to have some depth?

Native YTTV app with an easy multi-view experience to have sports on side screens or in the background etc. The NBA TV app that I saw at launch looked like a great app and use case. I just don't know how many reasons there are for your average person to always want to continue to use one sitting next to them instead of other options, much less spend $2500 to buy one. Then don't forget if you watch things with your wife, you almost need to buy two of them....then you gotta hope it's good enough that she likes it...WAF (wife approval factor) is a real thing as we know lol

That being said, I don't have one and haven't spent an extensive amount of time hunting for 3rd party apps or other cool things I just don't know about
 
I really think Apple needs to work hard with devs and do whatever they need to do with/for big companies to give us more actual use cases for regular people.People other than extreme tip of the spear Apple tech nerds need a reason to buy this. Just having iPad apps that run on the AVP isn't good enough. Give me a reason to want to use the AVP instead of my huge incredible OLED.

I don't know what that would be and how you do it though. You can't just make every TV/movie release from every studio have a 3D aspect that would make the AVP amazing. I don't know if they can make normal 2d movies appear to have some depth?

Native YTTV app with an easy multi-view experience to have sports on side screens or in the background etc. The NBA TV app that I saw at launch looked like a great app and use case. I just don't know how many reasons there are for your average person to always want to continue to use one sitting next to them instead of other options, much less spend $2500 to buy one. Then don't forget if you watch things with your wife, you almost need to buy two of them....then you gotta hope it's good enough that she likes it...WAF (wife approval factor) is a real thing as we know lol

That being said, I don't have one and haven't spent an extensive amount of time hunting for 3rd party apps or other cool things I just don't know about
With all that said, I’ll prrrrrobably still buy one at the next major release even with no major use case changes at least just to try it out lol
 
I personally will not upgrade until they improve the FOV.

Very happy with the product as it is so far!
 
This is nothing more than Tim's attempt to cement his legacy at Apple before he sets off into retirement. He didn't feel a car would be ready in time, so he canned that and went with Vision Pro. Wrong choice. Tim Cook bet on the wrong horse.
Make no mistake: AR is the future. It won't be in the form it's in now or even the app driven model but it will come and change everything.

Conversely EVs are just a sticking plaster in the process of decarbonising transportation. What we want to do is eliminate cars entirely, not just change their drivetrain.
 
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Only if you're half blind. The resolution is not high enough.

Anyone who thinks you can have an image of a 4K screen rendered in 3D space on a physical 4K display and have something worth looking at for hours as a monitor replacement needs to visit an optometrist immediately.
I haven't tried AVP myself, but from many reviews I take that the "video" is incredibly crispy. You think it isn't that great?
 
Very cool prototype, but they’re not actually a product. Like a crazy concept car with no intention of production in the foreseeable future. I’m sure Apple has the same type in the lab as we speak.
I agree. Apple is always "be the best, not necessarily the first".
 
If Apple made 'video glasses' like XReal I'd 100% buy. The 'faff' of getting 3rd party glasses to work with iOS/MacOS devices has put me off buying something like this already
 
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Vision Pro ...

1. Make it smaller.
2. Make it lighter.
3. Make it cheaper.
4. Add hand controllers.
5. Woo back all the indie developers that you wiped out with dubious App Store practices.
6. Launch with AAA game titles from the off.
7. Keep the high res or even improve it. Don't dumb down.
8. Offer Steam option ( $500 cable if need be).

You will have a device that the Pro users still use as it will be an improvement, but consumers will want it too :) You will also have dedicated apps rather than mostly 2D iPads in 3D space.
 
I have zero interest in the VisionPro but I'd also be very glad if Apple double down here in the face of defeat and continue refining and developing it because - give it ten years - that work might just be useful to us all in the future.
 

“In the beginning the Universe was created.
This had made many people very angry and has been widely regarded as a bad move.”

( Douglas Adams, The Restaurant at the End of the Universe )

135 comments and counting - that's a lot of interest for a product that some see as an epic failure - there must be something wrong here - right?

I think they had to get AVP out of the lab to start finding out what real world users do with it. It could have been stuck in development limbo forever otherwise.
complete agreed - this ia product category that needs all hands on deck to get content and creative ideas - what's not to like here - Apple gave it also to the rest of us being interested and invested in quality gear
Apple must not have gotten the memo from the AVP haters in these forums that the product is dead. Oops….
I guess they could not be less interested in arm chair critics - Apple has always been executing their own agenda and most of the times ( with few long term failures ) they succeed in learning for the real world users and not from the deniers.

I participated in a recent survey from Apple on the AVP as an owner and the server had been lengthy and detailed and I gave my feedback as a user and not as a not intended buyer and hater.
my feedback was:

  • keep the display technology as good as possible or even enhance it at any cost - I will never buy a cheaper or lighter version with less capable displays
  • 2nd priority make it a bit higher if possible
  • 3rd priority enhance the computational power
And here we are - Apple seems to consider a version for the masses - some will hate that too - and a more high end oriented one for the quality addicts like me.

There'll be a long way until this is going to be a mass market gear - probably not in the coming 5 .. 8 years
 
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That's nice, but I'm still waiting for the dang thing to support prism in prescription lens inserts. Updated CPU and any other improvements seem less interesting when Apple literally won't sell me one.
 
"a product that some see as an epic failure"
Erm ... but this one is... That's not to say they can't succeed with a future version. Meta Quest has sold 10s of millions of units. There is a market out there.
 
Erm ... but this one is...
for you
That's not to say they can't succeed with a future version.
In case the displays are worse it will not be for me - and that's most probably the way to make it cheaper
Meta Quest has sold 10s of millions of units. There is a market out there.
with all due respect - Ferrari has not sold 10s of Millions of models and yet their cars are enormously successful for the owners and most of all for Ferrari.

We all have understood that the AVP is no product for you in the current version. That's totally fine with me.

I can list tons of products that are sold in far lower numbers compare to the AVP and yet they are a total success for the users and the issuing company. Mass market is one way to succeed.

I own speakers that are built in single batches for two - I own number 19 and 20 out of 50 of the initial batch.

They are unparalleled in quality like the AVP is.
 
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with all due respect - Ferrari has not sold 10s of Millions of models and yet their cars are enormously successful for the owners and most of all for Ferrari.
As a former customer of Ferrari, having owned several, let me tell you that the demand is there, supply is limited, and Ferrari can be a bit snotty about who they sell them to.

Supply of the Vision Pro is not restricted and anyone can buy one. It's $3500 which is less than a high end TV. This one was DOA but will be forgotten if the V2 nails it.
 
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If Apple made 'video glasses' like XReal I'd 100% buy. The 'faff' of getting 3rd party glasses to work with iOS/MacOS devices has put me off buying something like this already
Viture pro are plug and play on Mac and iOS with USB C
 
No matter the cost you just can't throw crap at the ceiling and hopes something sticks when you are charging $3500 bones. That's what Apple is doing!

That is NOT what Apple is doing.

The AVP is an early-adopter product for a nascent market that Apple is attempting to establish.

To grasp Apple’s strategy, it’s necessary to shift your perspective from one comparing the AVP by conventional consumer electronics standards to the process of creating new markets through innovative technology. This isn’t a magical endeavor; it’s not about throwing things against a wall and hoping for a miracle, even though that’s a fair description of how startups often operate. It is fraught with more avenues to failure than to success, one of the biggest being trying to move the technology into a mass market before it is ready. But that is not what Apple is doing and Tim Cook has said as much.

The AVP is at the same place that the Apple II was in 1977. There was no PC market. The Apple II was for hobbyists and far-sighted professionals. There was too little software available to establish a consumer market, and the tools for creating software were crude and unreliable. It cost $1300, the equivalent of about $6750 in today's dollars. Yet, the early adopters saw the potential. They bought it despite the cost and limitations. They created their own software, which in turn sparked a cascade of software development that ultimately led to the creation of the PC market.

It is easy to criticize the AVP when judging against a mass-market consumer item like the iPhone. All it takes is a lack of circumspection and sticking to the wrong frame of reference. Ken Olsen, founder and CEO of minicomputer manufacturer Digital Equipment Corporation, once famously said in 1977, “There is no reason for any individual to have a computer in his home.” DEC missed the PC market because Olsen lacked the vision of Apple and the early adopters. He was locked into an established frame of reference that placed computers solely as big pieces of machinery for business and industry.

Of course, the AVP could fail to cross the chasm into a mainstream market. Trying to sell it to mainstream consumers in its current form would certainly do that. But, as I and Tim Cook have said, that's not what Apple is doing.
 
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Just do the glasses, my Meta glasses are truly incredible, but it's a shame Apple went with a bulky gamer's wet dream headset instead of targeting a market where you can reach more people who wear prescription glasses and sunglasses.

No one even recognises I'm wearing Meta glasses they fit in so well. Glasses powered by Llama AI voice assistant, headphone quality sound and video / camera.
 
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That is NOT what Apple is doing.

The AVP is an early-adopter product for a nascent market that Apple is attempting to establish.

To grasp Apple’s strategy, it’s necessary to shift your perspective from one comparing the AVP by conventional consumer electronics standards to the process of creating new markets through innovative technology. This isn’t a magical endeavor; it’s not about throwing things against a wall and hoping for a miracle, even though that’s a fair description of how startups often operate. It is fraught with more avenues to failure than to success, one of the biggest being trying to move the technology into a mass market before it is ready. But that is not what Apple is doing and Tim Cook has said as much.

The AVP is at the same place that the Apple II was in 1977. There was no PC market. The Apple II was for hobbyists and far-sighted professionals. There was too little software available to establish a consumer market, and the tools for creating software were crude and unreliable. It cost $1300, the equivalent of about $6750 in today's dollars. Yet, the early adopters saw the potential. They bought it despite the cost and limitations. They created their own software, which in turn sparked a cascade of software development that ultimately led to the creation of the PC market.

It is easy to criticize the AVP when judging against a mass-market consumer item like the iPhone. All it takes is a lack of circumspection and sticking to the wrong frame of reference. Ken Olsen, founder and CEO of minicomputer manufacturer Digital Equipment Corporation, once famously said in 1977, “There is no reason for any individual to have a computer in his home.” DEC missed the PC market because Olsen lacked the vision of Apple and the early adopters. He was locked into an established frame of reference that placed computers solely as big pieces of machinery for business and industry.

Of course, the AVP could fail to cross the chasm into a mainstream market. Trying to sell it to mainstream consumers in its current form would certainly do that. But, as I and Tim Cook have said, that's not what Apple is doing.
you're spot on - well elaborated
 
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